ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MindFull: Find Your Calm and Focus

Winner in Community or Employee Engagement

Finalist in Branded Content, Animations, Medium-Length Video

Objective

The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Increasingly, people are looking to their community for help and support as we continue to weather this storm together. In response, we felt it was important to create a content series about well-being and mental health to help our community get through the pressures of being inside and at home.

With days slipping into weeks, then months, we identified several key areas to help support our community – which formed the foundations of our campaign:

Strategy

Collaborating with experts in their field, we worked with Mindfulness & Meditation Coaches, Psychiatrists, and Relationship Gurus in Facebook Groups, to create a social campaign that served up helpful solutions that people could implement in real time, like a virtual class.

MindFull: Find your calm and focus offered real “tools” to our community of 214 million followers, which they could use at home, to help tackle some of the mental stress they were facing due to Covid-19.

Each mental exercise was recorded, then brought to life with bespoke graphics that reflected the instructions given by the Facebook community member, celebrating the outcome of each exercise. Calm, soothing and relaxing, we designed the visual aesthetic to be as relaxing and as helpful as exercise itself - so that the viewer could easily follow along at home.
 

Results

Calming, soothing and unwinding, the result was a social content series delivered to our audience in a form they’d never seen before from Facebook app.

Media

Video for MindFull: Find Your Calm and Focus

Produced by

Facebook App & Creative X

Links

Entry Credits