ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Animations

This award honors the most creative and effective use of animations in a social media or digital marketing campaign.

Finalists

finalist
audience
Doctor Who: Daleks! The Animated Series
‘We wanted to do something epic’ James Goss reflects, producer of Time Lord Victorious and writer for the Doctor Who digital-first Daleks! animation. In over 50+ years of award-winning television, the globally-renowned Doctor Who franchise has never seen an entire series solely dedicated to the Daleks! and on this scale – until now. In November…
finalist
MindFull: Find Your Calm and Focus
The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Increasingly, people are looking to their community for help and support as we continue to weather this storm together. In response, we felt it was important to create a content series about well-being and mental health to help our community get through t…
finalist
Monster Meditations
Headspace, the global leader in meditation and mindfulness, alongside Sesame Street, the leader in early childhood education, came together in 2020 to create a way to teach kids how to use mindfulness techniques to better understand their feelings and relate to the world around them. Through the launch of their Monster Meditations animated shorts,…
finalist
War: Kids Drawings in VR Animation
The Siege of Leningrad is known as the longest siege in human history. Lasting for almost 900 days it took the lives of hundreds of thousands of people who had to survive in horrendous conditions - freezing in winter, struggling with water during summer, dying of hunger. Those years were an extremely challenging time for children who lived in the …
finalist
“Unknown 9: Awakening” Teaser Trailer at Gamescom 2020
There were two main goals when launching the Unknown 9: Awakening video game CGI teaser trailer at Gamescom 2020. The first was to tease it as a new entry into the Unknown 9 transmedia Storyworld, from the very beginning of the games launch. The teaser trailer highlights Unknown 9: Awakening, a game whose story intertwines with and directly impact…

Nominees

"Our Code is Open"
Red Hat’s in-house creative agency took on a huge challenge at the start of 2020, something that no external agency or internal team had attempted at the company before - a true global brand campaign. Red Hat has been around for over twenty five years, and is now best known as part of the largest software company acquisition in history, after being acquired…
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy gut. Historically, the brand’s messaging strategy had not focused on overall digestive wellness. Based on shifting consumer needs, Benefiber launched a new masterbrand campaign in 2020 to support its latest innovation, Benefiber Prebiotic Fiber + Probiotics G…
Choose your blade
The objective is to establish Razer as the premium gaming laptop brand, highlighting the gamer performance benefits of Razer’s complete product line-up. To generate awareness, excitement and demand during the peak "Back to School" buying period. 
Gif a Little Love
Confidential. 
Interac: The Future of Mobility
Interac is Canada’s leader in payments and payment innovation, synonymous from coast to coast with debit services, in-app and in-browser transactions, and peer-to-peer money movement. In 2020, Interac sought to gain an increased presence in payments for transit systems, particularly “open-loop” payment systems that allow riders to use their own mobile de…
Introducing Animated Stickers
Animated stickers are a fun, lively and effortless way for our users to express themselves. As with other features, this ties back to what we’re trying to build as a product- the feeling of real human connection. While privacy and reliability are important in achieving that, expression is also a key characteristic.    
MLB Postseason: The Remix
Due to covid, our Postseason had a new format and we used that opportunity to build a creative vision for the Postseason campaign in a way that we’ve never done before that focused on targeting Gen-Z, our young stars and how this Postseason was unlike anything we’ve seen before in baseball. Given Covid production limitations, we were looking for ways to spi…
Razer Wireless Flagship | Three Legends. Unleashed.
To establish the benefits of the “Razer Trinity”, their leading headset, keyboard and mouse being made wireless. The objective of the video is to showcase to the gaming community that each peripheral is greater than the sum of its parts.  
Tales From the Trip: Ramin Nazer
Following comedian/podcaster Shane Mauss’s massively successful episode of Tales From the Trip, the series in which comedians and other entertainers share stories about chemically-induced experiences they’ve had, the Comedy Central social creative team hoped to replicate this creative and quantitative success, catering to Tales from the Trip’s already highl…
Wheel of Whoa by AT&T
Confidential. 
Wired: You Need More Sleep
There are few sayings more harmful than "sleep when you're dead." A cornucopia of sleep studies have proven the physical and physiological value of a good night's rest. But telling a cohesive, visual story about the benefits of sleep, a deeply private action that typically occurs in the dark, at night, is a challenge—especially under quarantine during a pan…
YOUTUBE SERIES: QUICK QUESTION
Delving into topics that seek to explain a lot of baseball’s unanswered questions is a tall task that requires many visual elements to assist in communicating a message to the best of our ability. Developing an animation style would require a systematic approach as we sought to turn around episodes relatively quickly in order to maintain a weekly release sc…