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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Introducing Animated Stickers

Entered in Animations

Objective

Animated stickers are a fun, lively and effortless way for our users to express themselves. As with other features, this ties back to what we’re trying to build as a product- the feeling of real human connection. While privacy and reliability are important in achieving that, expression is also a key characteristic.

 

 

Strategy

The team was inspired by the nostalgic flip book to show the animation of stickers come to life. We told a short and playful story centered around the sticker's characters; adding some personality and used a cheerful original track.

Results

Stickers were our fastest growing media type soon after we launched, which shows that our users want more ways to express themselves beyond texting.

Media

Video for Introducing Animated Stickers

Produced by

WhatsApp & Creative X

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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