Gif a Little Love - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards

Gif a Little Love

Winner in Native Advertising, Media Buying Strategy-Shoe-String

Finalist in GIFs

Entered in Organic Promotion, Real Time Response, Animations

About this entry

Confidential.

Why does this entry deserve to win?

Confidential.

Results

Confidential.

Media

Video for Gif a Little Love

Entrant Company / Organization Name

Critical Mass, AT&T

Links

Entry Credits

Valarie Carlson
Chief Creative Officer at Critical Mass
Frank Dattalo
Vice President, Executive Creative Director at Critical Mass
Jared Folkmann
Vice President, Strategy at Critical Mass
Kelsey Chudiak
Senior Strategist at Critical Mass
Christiaan Welzel
Group Creative Director at Critical Mass
Cori Donohoe
Creative Director at Critical Mass
Helena Skonieczny
Creative Director at Critical Mass
Heather Rosen
Associate Creative Director at Critical Mass
Trey Tyler
Associate Creative Director at Critical Mass
Robert De Leon
Senior Art Director at Critical Mass
Dean Alari
Senior Designer at Critical Mass
Alex Nirenberg
Motion Director at Critical Mass
Maria Munar
Studio Artist / Editor at Critical Mass
Cameron Briggs
Studio Artist at Critical Mass
Chris Vail
Senior Sound Artist at Critical Mass
Stacia Parseghian
EVP, Client Partner at Critical Mass
Heather Livengood
SVP, Client Partner at Critical Mass
Sydney Woodman
Executive Producer at Critical Mass
Vince Varga
Producer at Critical Mass
Amy Damus
Senior Producer, Delivery at Critical Mass
Melissa Cavaliere
Producer, Delivery at Critical Mass
Austin Tatum
Account Director at Critical Mass
Melissa Smith
AVP, Digital Strategy and Performance at AT&T
Jillian Ramirez
Director, Strategy & Innovation at AT&T
Dave Brown
Advertising Director, Mobility at AT&T
Kaeleigh Morrison
Senior Manager, Partner Innovation at AT&T