Gif a Little Love - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards

Gif a Little Love

Winner in Native Advertising, Media Buying Strategy-Shoe-String

Finalist in GIFs

Entered in Organic Promotion, Real Time Response, Animations

Objectives

Confidential.

Strategy and Execution

Confidential.

Results

Confidential.

Media

Video for Gif a Little Love

Entrant Company / Organization Name

Critical Mass, AT&T

Links

Entry Credits

Valarie Carlson
Chief Creative Officer at Critical Mass
Frank Dattalo
Vice President, Executive Creative Director at Critical Mass
Jared Folkmann
Vice President, Strategy at Critical Mass
Kelsey Chudiak
Senior Strategist at Critical Mass
Christiaan Welzel
Group Creative Director at Critical Mass
Cori Donohoe
Creative Director at Critical Mass
Helena Skonieczny
Creative Director at Critical Mass
Heather Rosen
Associate Creative Director at Critical Mass
Trey Tyler
Associate Creative Director at Critical Mass
Robert De Leon
Senior Art Director at Critical Mass
Dean Alari
Senior Designer at Critical Mass
Alex Nirenberg
Motion Director at Critical Mass
Maria Munar
Studio Artist / Editor at Critical Mass
Cameron Briggs
Studio Artist at Critical Mass
Chris Vail
Senior Sound Artist at Critical Mass
Stacia Parseghian
EVP, Client Partner at Critical Mass
Heather Livengood
SVP, Client Partner at Critical Mass
Sydney Woodman
Executive Producer at Critical Mass
Vince Varga
Producer at Critical Mass
Amy Damus
Senior Producer, Delivery at Critical Mass
Melissa Cavaliere
Producer, Delivery at Critical Mass
Austin Tatum
Account Director at Critical Mass
Melissa Smith
AVP, Digital Strategy and Performance at AT&T
Jillian Ramirez
Director, Strategy & Innovation at AT&T
Dave Brown
Advertising Director, Mobility at AT&T
Kaeleigh Morrison
Senior Manager, Partner Innovation at AT&T