Gif a Little Love - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards

Gif a Little Love

Winner in Native Advertising, Media Buying Strategy-Shoe-String

Finalist in GIFs

Entered in Organic Promotion, Real Time Response, Animations

Objectives

Confidential.

Strategy and Execution

Confidential.

Results

Confidential.

Media

Video for Gif a Little Love

Entrant Company / Organization Name

Critical Mass, AT&T

Links

Entry Credits

Valarie Carlson
Chief Creative Officer at Critical Mass
Frank Dattalo
Vice President, Executive Creative Director at Critical Mass
Jared Folkmann
Vice President, Strategy at Critical Mass
Kelsey Chudiak
Senior Strategist at Critical Mass
Christiaan Welzel
Group Creative Director at Critical Mass
Cori Donohoe
Creative Director at Critical Mass
Helena Skonieczny
Creative Director at Critical Mass
Heather Rosen
Associate Creative Director at Critical Mass
Trey Tyler
Associate Creative Director at Critical Mass
Robert De Leon
Senior Art Director at Critical Mass
Dean Alari
Senior Designer at Critical Mass
Alex Nirenberg
Motion Director at Critical Mass
Maria Munar
Studio Artist / Editor at Critical Mass
Cameron Briggs
Studio Artist at Critical Mass
Chris Vail
Senior Sound Artist at Critical Mass
Stacia Parseghian
EVP, Client Partner at Critical Mass
Heather Livengood
SVP, Client Partner at Critical Mass
Sydney Woodman
Executive Producer at Critical Mass
Vince Varga
Producer at Critical Mass
Amy Damus
Senior Producer, Delivery at Critical Mass
Melissa Cavaliere
Producer, Delivery at Critical Mass
Austin Tatum
Account Director at Critical Mass
Melissa Smith
AVP, Digital Strategy and Performance at AT&T
Jillian Ramirez
Director, Strategy & Innovation at AT&T
Dave Brown
Advertising Director, Mobility at AT&T
Kaeleigh Morrison
Senior Manager, Partner Innovation at AT&T