THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…

Finalists

Organic Promotion
finalist
gold honor
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2…
Organic Promotion
finalist
audience honor
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipate…
Organic Promotion
finalist
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position…
Organic Promotion
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of …
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, i…

Nominees

Organic Promotion
AAA - Driving Peace of Mind
Where Were We Going? Across the seven-state territory that defined the geo-target of this campai…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Organic Promotion
Arby’s – National Hat Day
Arby’s has developed a cult following on its social channels by creating highly relevant content fo…
Organic Promotion
Biden For President Rallies the Nation
The 2020 Presidential Election was one of the most pivotal moments for Americans in recent memory -…
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 20…
Organic Promotion
Fáilte Ireland: The Year of the Staycation
As 2020 began, the brand objective for Fáilte Ireland, the National Tourism Development Authority f…
Organic Promotion
Gif a Little Love
Confidential. 
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched ori…
Organic Promotion
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue …
Organic Promotion
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months…
Organic Promotion
Women’s Empowerment Coach Grows Instagram Following 263% with Organic Campaign
Kate Anthony is a certified coach with over a decade of experience helping women make one of the mo…