13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.
Organic Promotion
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. Our goal is to demonstrate Verizon’s commitment to advancing gender equality in technology.  
Organic Promotion
AAA - Driving Peace of Mind
Where Were We Going? Across the seven-state territory that defined the geo-target of this campaign was a diverse mix of communities, terrains, local weather patterns, vehicle types and attitudes. From Alaska to Arizona and from California to Utah, purchasing preferences and cultural norms across this footprint vary widely. But, in 2020, one challenging c…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when this global pandemic surfaced, the best thing we could do to help combat it was to first leverage our expertise to quickly develop quality COVID-19 tests, and then help reliable information about them go, well, exactly that…viral. Our objective was to raise aw…
Organic Promotion
Arby’s – National Hat Day
Arby’s has developed a cult following on its social channels by creating highly relevant content for niche audiences, and we know that this fervent fan base is hungry for relevant and engaging social content. Our evergreen objective is to continue building brand love by being one of the most talked-about and engaged-with QSRs on social––and building that lo…
Organic Promotion
Biden For President Rallies the Nation
The 2020 Presidential Election was one of the most pivotal moments for Americans in recent memory - and it came in the midst of a pandemic, at a time when government was less trusted than ever before.  The Biden For President campaign needed to both educate voters on alternate voting options (and how to vote safely in person in a pandemic) so they could …
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 2020 Dunkaroos existed only in listicle articles asking people if they remembered “these 10 snacks from the 90s”.   While absent from shelves, Dunkaroos certainly weren’t forgotten. Since their retirement in the US in 2012, an overwhelming amount of passio…
Organic Promotion
Fáilte Ireland: The Year of the Staycation
As 2020 began, the brand objective for Fáilte Ireland, the National Tourism Development Authority for the Republic of Ireland was crystal clear: keep Ireland top of mind as the number 1 holiday destination choice for the domestic Irish audience. Our goals for social media were to grow our social following across all platforms, increase brand advocacy and…
Organic Promotion
Gif a Little Love
Confidential. 
Organic Promotion
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipated smartphones ever. Tens of thousands of tweets drove social conversation before the phone was even announced. The problem? How do you get the internet excited about a phone whose features have all been leaked, is way overdue, and launching in the middle of a …
Organic Promotion
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position to see what’s really happening on the frontlines. Last year, as protests spread across the country in the wake of George Floyd’s murder, we were collecting data that shows how the cruel injustices against Black people in policing were also present in the immi…
Organic Promotion
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of TV and syndication. Looney Tunes created cultural resonance because Chuck Jones’ team of writers and animators reflected and commented on their world. That wild, rebellious, and cool DNA was reinvigorated in the ‘90s with the cartoon/reality hybrid hit Space J…
Organic Promotion
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, it transformed into a full-blown virtual Broadway production benefitting The Actors Fund for performers who were disrupted by COVID-19.    Lowe’s had a unique opportunity to partner with Broadway production company Seaview Productions and TikTok to connect t…
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched original telecast of the year with 9.3 million viewers. And our devoted fans are a huge part of that record-breaking success. Our objectives on Instagram are to regularly engage with our fans to help deepen their fandom so that they can advocate for the show and …
Organic Promotion
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue and expand that excitement during the initial COVID-19 pandemic we tapped into an emerging reality: That more and more people were playing video games during quarantine. According to Nielsen, 55% of people picked up video games during that time. One of the …
Organic Promotion
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months of pre-planned content would have to be discarded in light of the forthcoming pandemic.  ADT's social team sprung to action immediately to redefine their strategy and create an agile stream of content, “Safe at Home”, that was relevant to current events - whi…
Organic Promotion
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2002). Legions of fans became obsessed with these unsolved crimes and mysteries, dug into the background facts, and passed along thousands of tips about these cold cases. The true crime genre has exploded in the past few years. Google searches for True Crime…
Organic Promotion
Women’s Empowerment Coach Grows Instagram Following 263% with Organic Campaign
Kate Anthony is a certified coach with over a decade of experience helping women make one of the most difficult decisions of their lives: to end their marriage. She is also the host of the critically acclaimed and New York Times recommended podcast, The Divorce Survival Guide, and the creator of the online coaching program for women, Should I Stay or Should…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!