13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Finalists

Organic Promotion
finalist
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2002). Legions of fans became obsessed with these unsolved crimes and mysteries, dug into the background …
Organic Promotion
finalist
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. O…
Organic Promotion
finalist
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipated smartphones ever. Tens of thousands of tweets drove social conversation before the phone was even anno…
Organic Promotion
finalist
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position to see what’s really happening on the frontlines. Last year, as protests spread across the country in t…
Organic Promotion
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of TV and syndication. Looney Tunes created cultural resonance because Chuck Jones’ team of writers and ani…
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, it transformed into a full-blown virtual Broadway production benefitting The Actors Fund for performers w…

Nominees

Organic Promotion
AAA - Driving Peace of Mind
Where Were We Going? Across the seven-state territory that defined the geo-target of this campaign was a diverse mix of communities, terrains, local weather patterns, vehicle types and attitudes. From…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when this global pandemic surfaced, the best thing we could do to help combat it was to first leverage our exper…
Organic Promotion
Arby’s – National Hat Day
Arby’s has developed a cult following on its social channels by creating highly relevant content for niche audiences, and we know that this fervent fan base is hungry for relevant and engaging social con…
Organic Promotion
Biden For President Rallies the Nation
The 2020 Presidential Election was one of the most pivotal moments for Americans in recent memory - and it came in the midst of a pandemic, at a time when government was less trusted than ever before.  …
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 2020 Dunkaroos existed only in listicle articles asking people if they remembered “these 10 snacks from th…
Organic Promotion
Fáilte Ireland: The Year of the Staycation
As 2020 began, the brand objective for Fáilte Ireland, the National Tourism Development Authority for the Republic of Ireland was crystal clear: keep Ireland top of mind as the number 1 holiday destinati…
Organic Promotion
Gif a Little Love
Confidential. 
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched original telecast of the year with 9.3 million viewers. And our devoted fans are a huge part of that record…
Organic Promotion
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue and expand that excitement during the initial COVID-19 pandemic we tapped into an emerging reality: That…
Organic Promotion
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months of pre-planned content would have to be discarded in light of the forthcoming pandemic.  ADT's social t…
Organic Promotion
Women’s Empowerment Coach Grows Instagram Following 263% with Organic Campaign
Kate Anthony is a certified coach with over a decade of experience helping women make one of the most difficult decisions of their lives: to end their marriage. She is also the host of the critically acc…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!