THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…

Finalists

Organic Promotion
finalist
gold honor
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2…
Organic Promotion
finalist
audience honor
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipate…
Organic Promotion
finalist
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position…
Organic Promotion
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of …
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, i…

Nominees

Organic Promotion
AAA - Driving Peace of Mind
Where Were We Going? Across the seven-state territory that defined the geo-target of this campai…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Organic Promotion
Arby’s – National Hat Day
Arby’s has developed a cult following on its social channels by creating highly relevant content fo…
Organic Promotion
Biden For President Rallies the Nation
The 2020 Presidential Election was one of the most pivotal moments for Americans in recent memory -…
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 20…
Organic Promotion
Fáilte Ireland: The Year of the Staycation
As 2020 began, the brand objective for Fáilte Ireland, the National Tourism Development Authority f…
Organic Promotion
Gif a Little Love
Confidential. 
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched ori…
Organic Promotion
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue …
Organic Promotion
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months…
Organic Promotion
Women’s Empowerment Coach Grows Instagram Following 263% with Organic Campaign
Kate Anthony is a certified coach with over a decade of experience helping women make one of the mo…