THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 13th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…

Finalists

Organic Promotion
finalist
gold honor
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2…
Organic Promotion
finalist
audience honor
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipate…
Organic Promotion
finalist
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position…
Organic Promotion
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of …
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, i…

Nominees

Organic Promotion
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…
Organic Promotion
AAA - Driving Peace of Mind
Where Were We Going? Across the seven-state territory that defined the geo-target of this campai…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Organic Promotion
Arby’s – National Hat Day
Arby’s has developed a cult following on its social channels by creating highly relevant content fo…
Organic Promotion
Biden For President Rallies the Nation
The 2020 Presidential Election was one of the most pivotal moments for Americans in recent memory -…
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 20…
Organic Promotion
Fáilte Ireland: The Year of the Staycation
As 2020 began, the brand objective for Fáilte Ireland, the National Tourism Development Authority f…
Organic Promotion
Gif a Little Love
Confidential. 
Organic Promotion
finalist
audience honor
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipate…
Organic Promotion
finalist
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position…
Organic Promotion
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of …
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, i…
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched ori…
Organic Promotion
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue …
Organic Promotion
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months…
Organic Promotion
finalist
gold honor
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2…
Organic Promotion
Women’s Empowerment Coach Grows Instagram Following 263% with Organic Campaign
Kate Anthony is a certified coach with over a decade of experience helping women make one of the mo…