Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. Our goal is to demonstrate Verizon’s commitment to advancing gender equality in technology.  

Finalists

Organic Promotion
finalist
gold
Unsolved Mysteries
One of the most enduring true crime documentary series, Unsolved Mysteries ran 15 seasons (1987 – 2002). Legions of fans became obsessed with these unsolved crimes and mysteries, dug into the background facts, and passed along thousands of tips about these cold cases. The true crime genre has exploded in the past few years. Google searches for …
Organic Promotion
finalist
audience
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipated smartphones ever. Tens of thousands of tweets drove social conversation before the phone was even announced. The problem? How do you get the internet excited about a phone whose features have all been leaked, is way overdue, and launching in the mi…
Organic Promotion
finalist
Immigration is a Black Issue
As a national immigration organization with a 200-person legal team, RAICES is in a unique position to see what’s really happening on the frontlines. Last year, as protests spread across the country in the wake of George Floyd’s murder, we were collecting data that shows how the cruel injustices against Black people in policing were also present i…
Organic Promotion
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of TV and syndication. Looney Tunes created cultural resonance because Chuck Jones’ team of writers and animators reflected and commented on their world. That wild, rebellious, and cool DNA was reinvigorated in the ‘90s with the cartoon/reality hybrid h…
Organic Promotion
finalist
Lowe's x Ratatouille the TikTok Musical: A Partnership in 3 Acts
After TikTokers DIYed a massive fan-fiction trend to create their own Ratatouille themed musical, it transformed into a full-blown virtual Broadway production benefitting The Actors Fund for performers who were disrupted by COVID-19.    Lowe’s had a unique opportunity to partner with Broadway production company Seaview Productions and TikTok to…

Nominees

Organic Promotion
AAA - Driving Peace of Mind
Where Were We Going? Across the seven-state territory that defined the geo-target of this campaign was a diverse mix of communities, terrains, local weather patterns, vehicle types and attitudes. From Alaska to Arizona and from California to Utah, purchasing preferences and cultural norms across this footprint vary widely. But, in 2020, one challenging c…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when this global pandemic surfaced, the best thing we could do to help combat it was to first leverage our expertise to quickly develop quality COVID-19 tests, and then help reliable information about them go, well, exactly that…viral. Our objective was to raise aw…
Organic Promotion
Arby’s – National Hat Day
Arby’s has developed a cult following on its social channels by creating highly relevant content for niche audiences, and we know that this fervent fan base is hungry for relevant and engaging social content. Our evergreen objective is to continue building brand love by being one of the most talked-about and engaged-with QSRs on social––and building that lo…
Organic Promotion
Biden For President Rallies the Nation
The 2020 Presidential Election was one of the most pivotal moments for Americans in recent memory - and it came in the midst of a pandemic, at a time when government was less trusted than ever before.  The Biden For President campaign needed to both educate voters on alternate voting options (and how to vote safely in person in a pandemic) so they could …
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 2020 Dunkaroos existed only in listicle articles asking people if they remembered “these 10 snacks from the 90s”.   While absent from shelves, Dunkaroos certainly weren’t forgotten. Since their retirement in the US in 2012, an overwhelming amount of passio…
Organic Promotion
Fáilte Ireland: The Year of the Staycation
As 2020 began, the brand objective for Fáilte Ireland, the National Tourism Development Authority for the Republic of Ireland was crystal clear: keep Ireland top of mind as the number 1 holiday destination choice for the domestic Irish audience. Our goals for social media were to grow our social following across all platforms, increase brand advocacy and…
Organic Promotion
Gif a Little Love
Confidential. 
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched original telecast of the year with 9.3 million viewers. And our devoted fans are a huge part of that record-breaking success. Our objectives on Instagram are to regularly engage with our fans to help deepen their fandom so that they can advocate for the show and …
Organic Promotion
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue and expand that excitement during the initial COVID-19 pandemic we tapped into an emerging reality: That more and more people were playing video games during quarantine. According to Nielsen, 55% of people picked up video games during that time. One of the …
Organic Promotion
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months of pre-planned content would have to be discarded in light of the forthcoming pandemic.  ADT's social team sprung to action immediately to redefine their strategy and create an agile stream of content, “Safe at Home”, that was relevant to current events - whi…
Organic Promotion
Women’s Empowerment Coach Grows Instagram Following 263% with Organic Campaign
Kate Anthony is a certified coach with over a decade of experience helping women make one of the most difficult decisions of their lives: to end their marriage. She is also the host of the critically acclaimed and New York Times recommended podcast, The Divorce Survival Guide, and the creator of the online coaching program for women, Should I Stay or Should…