ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

#NotDone

Winner in LinkedIn, Organic Promotion

Finalist in Spokesperson

Entered in Social Good Campaign

Objective

In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. Our goal is to demonstrate Verizon’s commitment to advancing gender equality in technology.

 

Strategy

Strategy:

Gender inequality in tech is a well-known problem many are trying to solve, but there hasn’t been much collective headway. Verizon wants to change the trajectory. To do so, we need to understand where problems originate. And often, bias starts at the resume. 

 

Background:

The first computer code? Written by a woman in 1843. The calculations for the first modern GPS? Developed by a woman in 1956. History has often overlooked the achievements of women in tech, science, and entertainment. Today, not enough has changed. Women hold just 24% of tech and entertainment jobs. And so, the Verizon Future Fund was created—to support emerging female talent in these fields. 

 

Implementation & Key Features:

So, we started a conversation using the go-to platform for careers, LinkedIn. In a unique social innovation, we put history’s most innovative women, who are no longer alive, back on the job market to start a dialogue about existing gender bias in today’s tech and entertainment industries. As female pioneers who experienced the ultimate inequalities in their fields, Ada Lovelace, Dorothy Lavinia Brown, Grace Hopper, Chien-Shiung Wu, Alice Guy-Blaché served as provocative reminders that yesterday’s bias is not just a thing of the past. Until we have more women in tech and entertainment, history tells us we’re #NotDone.

Results

We connected with the past to help change the future of tech. 

For the first time in history, we successfully brought posthumous profiles to life on LinkedIn. And with zero paid media, our historical profiles networked with an audience of 7+ million LinkedIn users, spreading the relevant message that the future needs more women in tech and entertainment.

Media

Video for #NotDone

Produced by

Verizon

Links

Entry Credits