13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media and digital presence should enter Best in Non-Profit.

See previous winners and honorees here.

Finalists

finalist
Crayola Colors of the World
Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola began its inclusion journey back in 1992 by launching the first multicultural crayon pack featuring a collection of crayons representing different skin tones. Over the years, the brand acknowledged the need to mode…
finalist
Help Locker
With families spending more time at home and online, the threat of online child exploitation is more urgent than ever. 
finalist
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands (led by MTV) realized there was an urgent need to educate audiences on the importance of social distancing and staying home. Bars were packed, and students were heading off to spring break despite reports of the virus’ severity. To help flatten the c…
finalist
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more on home brewers, like Keurig. Knowing our Keurig brewers were becoming a more consistent touch point in people’s lives, we had a unique opportunity to position Keurig as more than an appliance, but as a brand that can make a bigger impact during a ti…
finalist
David Dobrik x HeadCount
Metro PR created this campaign in an effort to address record-low new voter registrations due to closed college campuses during the pandemic. We took this idea to our client, David Dobrik, and got him attached. Dobrik himself is not eligible to vote in federal U.S. elections as he was born in Slovakia and brought over to the U.S. as a small child …
finalist
Nestlé Math Moments
South Africa has severe poverty and inequality, consistently ranking lowest in the world in math ability.  Most school children drop from math to math literacy and struggle to pass math at school.Math and problem-solving are key to accessing better paying jobs and participating in the Fourth Industrial Revolution, both of which will help our count…
finalist
Unlock Water For All
When COVID-19 hit, Americans were overwhelmed by how best to prevent the spread of the virus, yet one message never wavered: Wash your hands. But how do you wash your hands if you don’t have water? With soaring unemployment numbers, people couldn’t afford to pay their bills. And nearly 40% of Americans were at risk of water shutoffs. As the lea…
finalist
The Endless Letter On Instagram Stories
Between 1941 and 1945 over 10 billion letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…

Nominees

#911day At Home - Millions Virtually Volunteered During COVID-19
9/11 Day Foundation spent the last 19 years turning this solemn day of remembrance into a day for doing good. Today, 9/11 Day is the country’s official Day of Service—but this year, they had to lead a “day of service” during a global pandemic. To get people to volunteer, while staying safe at home.  Our goal was to change the conversation around 9/11 and…
#CoachTheVote
2020 started off with a mild concern for our nation's well-being, quickly turning into a full-fledged pandemic. Even in the midst of this reality, the majority of us found it opportune to host happy hours, integrated day drinking and naps, and become consumed with viral videos. That is, until George Floyd's murder. The rage and heartbreak, coupled with the …
#InMyScrubs
The #InMyScrubs Challenge was created with 3 main goals: 1) Advocate for social distancing, 2) Prevent local restaurants from going out of business, and 3) Support frontline workers at hospitals that need it the most.
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched the Future Fund, a $5M commitment to support emerging female talent across entertainment and technology. Our goal is to demonstrate Verizon’s commitment to advancing gender equality in technology.  
#StayTheFFHome Campaign
Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.
#StopHateForProfit
Facebook has a major problem with hate speech and misinformation. Facebook also earns 90% of its profits from advertising. That’s why in June of 2020, a group of like-minded organizations joined forces to ask major advertisers to “Stop Hate For Profit” and boycott Facebook advertising for the entirety of July 2020. The objective was to put pressure on Mark …
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits over racism, antisemitism and all forms of hate. The campaign was a response to Facebook’s long history of allowing racist, violent, antisemitic, and verifiably false content to run rampant on its platform. Joining with our coalition partners Color of Change, Co…
'Cuidate y Cuentate'
WHAT: Cuídate y Cuéntate (Take Care and Be Counted) Concert to raise awareness about Latino civic power and participation in the census.  WHEN: Saturday, May 23, 2020, 4 p.m. PDT  WHERE: LATV, IGTV, FB live-stream, YouTube.  WHO: Lupillo Rivera, Ozomatli, Ninel Conde, Diego Verdaguer, Ana Victoria, Angélica María, Angélica Vale, Arthur Hanlon, Horó…
ADA30 Campaign
ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride
Our objective was to design a fully accessible variety show with open captions, open audio descriptions and sign language interpreters that educated, entertained and empowered the nation's 57 million men, women and children with disabilities about the world's first comprehensive civil rights law protecting people with disabilities. Paramount to this objecti…
AXS Maps — Making the world more accessible for people with disabilities
For 13.2 million people with mobility impairments in North America, everyday instances like visits to the local coffee shop present unexpected challenges: lighting that’s too bright, no brail on the restroom doors, and poor navigation for wheelchairs.  PwC’s client, AXS Labs, founded by Jason DaSilva, an award winning filmographer that suddenly found him…
Abercrombie Kids "Play On" Special Episode
Abercrombie & Fitch reached out to ViacomCBS with an objective of building awareness for their abercrombie kids brand and driving new customer acquisitions in 2020. In order to do this, the brand wanted to draw attention to their cause and purpose – to see the world through kids’ eyes, where play is life and every day is an opportunity to be anything and be…
Adult Swim and Ben and Jerry's Presents Run The Jewels Holy Calamavote
Run The Jewels is the rap super group led by Killer Mike and El-P. Killer Mike has long been an Atlanta-based activist voice calling for social justice. Their fourth studio album RTJ4, was originally scheduled to drop June 5, 2020. Due to the ongoing protests against police brutality sparked by the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, …
Amazing Design People List
The digital product design community is integral for organizations forced to accelerate their digital transformation efforts because of COVID-19. But that doesn’t mean that they were not impacted by layoffs, despite experts like McKinsey reporting that companies that leverage design see 56% higher total returns over five years.  Enter The Amazing Design …
Beyond The Box
When we learned that 54.3+ million Americans, including 18 million children, were expected to experience food insecurity in 2020, we knew we had to help. HelloFresh has always been committed to giving back to our community, and last year we ramped up our efforts to meet the food shortage challenges that COVID-19 pandemic presented.  Our social impact pro…
Blue April
World Autism Awareness Day is internationally recognized on April 2 every year. It is meant to promote autism awareness and aims to assure that people diagnosed with ASD are able to achieve the highest quality of life possible. In 2020 for the first time, the First 'Walking Sleepwear' brand Sleeper supported the world initiative. Together with the Ukrainian…
Bright Path Strong Launch
Launch the Bright Path Strong nonprofit with a mission to amplify authentic Native American voices and stories, past and present.  For generations, Native American stories and representation have been stolen. From Thanksgiving to sports mascots, from Hollywood to history books, Native stories are overwritten by white media and historians. It’s time to…
COR COVID Communication Center Gives a Real-Time Finger on the Pulse of COVID-19 Conversations
When the US officially declared COVID-19 a pandemic on March 11, the amount of media coverage was overwhelming. THE CHALLENGE It changed minute by minute as new research and clinical insights broke, making it increasingly difficult to stay on top of the news, separate fact from fiction or even discern what was important. This proved problematic for ev…
Clean Air Every Day
India is suffering from an air-quality crisis where-in air pollution has become a public health emergency. India ranks No. 1 in air pollution-related deaths, with air quality in major cities being bad all year round. Nearly 2Mn children in India have developed lung abnormalities, and many are born with mental and cognitive health defects. Air pollution has …
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circulated to citizens. As the “fake virus” in the film Contagion—which following the outbreak saw a spike in digital sales, ranking #1,316 in 2019 to #1 in 2020—continued to be compared to the very real Coronavirus, the team behind the film, including director Stev…
Count Every Vote Project
The Voting Rights Lab was primed to identify and respond to threats to election integrity in advance of the November elections due to our in-state and national-level partnerships coupled with our in-house legal and advocacy expertise.  When our survey results about voters’ election expectations came back in September, we realized we had a major challenge…
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportunity to help drivers and riders get around safely, if they ever needed to. But while the majority of us were confined at home, healthcare workers were the ones bravely going to work every day to help keep the pandemic at bay; so they needed a safe, hygienic way …
Elvie: Supporting Human Milk Banks
Pandemic panic. Lockdown restrictions. Reduced medical services.  This past holiday season was very different from the norm – and for all the wrong reasons.  Two particular charitable organizations that were hit hard by the challenges of 2020 were the UK-based Human Milk Foundation (HMF) and the US-based Human Milk Banking Association of North America (…
F*ck It Won't Cut It
When it comes to discussing COVID-19 with college students, communications from students might be the best strategy. Such was the mindset of Boston University (BU) leadership, who knew that a safe return to campus in Fall 2020 would partially depend on students embracing new lifestyles in sync with health and safety guidelines.  To meet this need, our di…
Facebook Elevate: On the Rise. Together.
Facebook Elevate was launched in 2018 by a group of enterprising Black and Latinx & Hispanic Facebook employees who wanted to take action and positively impact communities of color. Ever since its inception, Elevate has had one mission: to accelerate the economic success and impact of Black and Latinx & Hispanic communities. To this end, Elevate is a pro…
Father's Day Taken
On May 25, 2020, the most important news story in America was sparked by a dad who did not make it home – George Floyd. His death resulted in nationwide protests that galvanized citizens demanding an end to the brutality. But, a devastating number of Black fathers in the U.S. were and still are taken from their families because of racism and violence.   …
Films of Hope
IMDb partnered with the United Nations Refugee Agency (UNHCR) to launch Films of Hope. The program featured actors, writers, and directors sharing films that have inspired them in difficult times. The program helped raise awareness and funds for the vulnerable communities and refugees affected by the COVID-19 pandemic. IMDb fans, public figures and celebrit…
Foster A Dog, Get Busch
Covid-19 caused sudden changes to daily life as we knew it, and during a time of uncertainty, Busch Beer knew they had the platform to reach their wide, loving fanbase. Busch has always supported those who value the great outdoors, spending time with family and working hard to provide for their loved ones. For many of its fans, a family is really never comp…
Generator Z
Traditional philanthropic grantmaking needs an update. The age-old model puts organizations through a byzantine application process and often pays little mind to the actual needs of beneficiaries — there’s more emphasis on pomp and circumstance than on funding real change.  Enter Generator Z, a new grantmaking initiative driven by teens. Flipping the tra…
Get Got by a Gran
Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood of dementia, heart disease and stroke. In 2019, a staggering 1 in 3 seniors reported feeling lonely. In 2020, in the midst of a global pandemic, senior loneliness became an even bigger problem. So we turned to an obvious solution. E-sports. E-sports? 
Goldman Sachs #MakeSmallBig Holiday Market
Each holiday season, Goldman Sachs (GS) converts the lobbies of their New York City and London offices to a small business marketplace, featuring dozens of small businesses from their 10,000 Small Businesses (10KSB) and 10,000 Women (10KW) programs. Both programs, established over ten years ago, help entrepreneurs around the globe create jobs and economic o…
Green Thumb Industries x Last Prisoner Project
Green Thumb Industries, a national cannabis consumer packaged goods company and owner of Rise™ stores, and Last Prisoner Project (LPP) partnered on an integrative marketing campaign to raise awareness and financial support for the organization’s Clemency and Reentry initiatives. Additionally, the partnership aimed to bring awareness to the issue of socia…
HELP ME – Wear A Mask PSA campaign
The goal of HELP ME – Wear a Mask was to encourage more people across the country to protect one another by wearing a mask. In April 2020 it became apparent that the medical community couldn’t protect us from getting Covid-19 or cure us if we contracted it.  The only thing we could do was to try to “not get it.” And, masks were the first line of defense. Ho…
Human Rights Campaign Launches Campaign to Embrace Our Bodies and Our Sexuality
For too long, LGBTQ people have been forced to stay silent about who they are, about being sexual and how to take care of their bodies. This silence has led to a lack of understanding about sexual health and how to keep ourselves and our sexual partners safe.  Though science has evolved immensely since the HIV/AIDS crisis, many LGBTQ people are unaware o…
Immigrants Are Essential
Immigrants are not only essential workers, they are essential to America’s recovery from the disaster of COVID-19. We launched #ImmigrantsAreEssential to make sure that politicians finally hear what all of us already know. Millions of immigrants, including non-citizen immigrants, are keeping our healthcare system working, keeping our farms and food deliveri…
Just Like Trees
The American Forest Foundation (AFF) is a national conservation organization that offers help to private and family-owned forests. Families own the largest portion of U.S. forests, yet most of the landowners inherited the land and never received professional assistance from a forester. With little knowledge and access to resources, these families are tasked…
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmission rates.  …
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Australian bushfires, particularly the Australian wildlife affected, and raise money for WIRES (Wildlife Information Rescue and Education Service) - the largest wildlife rescue & rehabilitation charity in Australia.
Let's Rally
As a long-standing sponsor of Major League Baseball, Bank of America typically leverages this partnership for awareness and brand building. However, this year Bank of America re-examined this relationship and chose to use it as a catalyst for change. The focus of the 2020 campaign shifted to help benefit Boys & Girls Clubs of America, a long-time partner…
Live COVID-19 Safe
To date, COVID-19 has killed nearly 2.2 million people and sickened more than 103 million. A year later, amidst a global surge of new cases, it’s no surprise that people are finding it challenging to adhere to public health guidelines. COVID-19 fatigue is ravaging communities, with many people growing tired and weary of following safety measures- ultimately…
MTV's 16 & Recovering Digital Marketing
With every new show on MTV, our goal is to always bring in a new audience, while also attracting our loyal viewers. The show 16 & Recovering deals with an incredibly heavy subject matter, so we knew the audience might differ a bit than our typical MTV reality crowd. We aimed to target the older and slightly more female side of the MTV prime demographic. …
Make a Plan to Vote
Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climate champions in the 2020 election. To create a successful campaign, we needed to stand out from the avalanche of election-related content, especially in a year so unprecedented and, dare we say, eventful. But we also knew that our message needed to bring peo…
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives: Raise awareness and understanding of the Ronald McDonald House Charities® (RMHC®) mission Drive engagement around McDonald’s support of RMHC and amplify the impact of McDonald’s $100 million commitment
Model UN Refugee Challenge
What if students could shape solutions to help refugees? This is the bet that we made at UNHCR, the UN Refugee Agency. Worldwide, 80 millions people have been forced to flee their homes due to conflict, violence and persecution. They face obstacles on a daily basis to access jobs, schools and healthcare. Yet, we desperately lack solidarity and policy soluti…
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but for victims of domestic violence, lockdown meant being trapped with their abusers, 24 hours a day. As a result, across the country and the world, incidents of domestic abuse rose exponentially.  The NO MORE Foundation -- a nonprofit dedicated to ending domest…
Nickelodeon’s Anti-Racism Campaign
Raise awareness to social justice issues and inequality, as well as support the Black community and Black Lives Matter Movement.    Bring Nick’s commitment to change, allyship and solidarity to the forefront   Combat anti-racism and create teachable moments utilizing our established IP
NoFiltr Talks: Reducing the non-consensual re-sharing of nudes among youth through real conversation
We’ve all heard about it or seen it — maybe on social media, in our school, or even in our friend group. Someone’s nudes are getting passed around. But who is to blame, and what is the harm? NoFiltr works to foster a community that inspires open and honest dialogue, to operate without judgement or prejudice, and to empower young people with practical kno…
PATRÓN More Than Tequila Music Series
In the midst of the Black Lives Matter movement resurgence, PATRÓN unveiled the More Than Tequila platform and made a pledge to not be just another black square but instead stand with the Black community, be a part of the solution, and take immediate action against inequality.   Among the many challenges faced this year, Black artists lost their oppor…
Pay It Forward Live: The Biggest Names in Music Supporting Local Businesses
In response to the critical impact of COVID-19, Verizon took on small businesses as they struggled to survive due to the decrease in customer demand and disruptions in operations. To help reignite the local economy, Verizon launched Pay It Forward Live, a weekly livestream series featuring the biggest names in both entertainment and gaming. The  primary obj…
R.E.R.F. to the Rescue
The restaurant industry is home to more than 15 million employees and 1 million restaurants in the U.S. The industry has been one of the largest sectors impacted by the COVID-19 pandemic with up to 7.4 million restaurant workers expected to lose their jobs. In the face of this crisis, the National Restaurant Association Educational Foundation (NRAEF) tea…
School Lunch for All
  School Lunch For All is an integrated campaign working to expose the broken school nutrition system and ensure school meals are provided, free of charge, to every K to 12 student in America. Through authentic storytelling, expert mobilization, and applied nationwide pressure demanding legislative reform, this layered campaign works to unearth the bad p…
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
Support Tomorrow’s Superstars
By rallying the entire WWE Universe, WWE is helping to provide resources, strength and hope to those battling critical and life-threatening illnesses. During Pediatric Cancer Awareness Month in September 2020, longstanding partners The V Foundation for Cancer Research, a top-rated cancer research charity, and WWE announced their campaign to raise money for …
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the authorities. Covid-19 cases were spiking fast (at the time of the campaign) and social distancing was not just a government recommendation but an essential life-saving skill. Community spread was a threat as large families were living together. Mask-less travel an…
Text for Humanity
Sinch is a Swedish cloud communications platform handling texting and voice calling for clients such as Facebook, Whatsapp and Google. Several studies have investigated possible links between social media and smartphone use and poor mental health, including symptoms of depression and anxiety… it doesn’t look good.  Could Sinch demonstrate the power of…
Thanks, Birth Control
Thanks, Birth Control Day is a national effort to mobilize people to speak positively about all that birth control makes possible for young people, families, and our nation. Thanks, Birth Control is an integrated marketing and communications campaign that consists of social media, traditional media relations activities, entertainment media, content creation…
The Chris Nikic Story
The IRONMAN triathlon has come to represent the ultimate test of body, mind, and spirit. When we learned that 21-year-old Chris Nikic was training to become the first person with Down syndrome to complete the IRONMAN, the toughest single-day endurance event in the world (consisting of a 2.4-mile swim, 112-mile bike, and 26.2-mile run) our goal was to docume…
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect their means a…
The Fight for Fair
Since the passage of the Fair Housing Act in 1968, the National Association of REALTORS® (NAR) has fought to ensure housing is fair for as many Americans as possible. But as with any important fight, our work is never done. People are still experiencing discrimination today and are locked out of homeownership. As America’s largest trade association, NAR …
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a campaign using creativity, technology, and powerful partnerships that could raise awareness about the crisis facing the ocean and inspire the support necessary to help fast-track ocean conservation and climate action. We launched The Ocean League campaign in…
The Points Guy x United Miles on A Mission Campaign
In December 2020, The Points Guy partnered with United Airlines for Giving Tuesday, an international day of charitable giving celebrated on the Tuesday after Thanksgiving (Dec. 1 in 2020), for their annual Miles on a Mission campaign. The Miles on a Mission campaign first launched in October 2019 as a first-of-its-kind crowdsourcing platform that gives cust…
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the root of our belief that all choices, big and small, can make a real difference for us and our planet. In 2019, we leveraged social media to help raise $100,000 to plant 100,000 trees across U.S. National Forests impacted by wildfires. In 2020, we wanted to see …
Time To Act (World Environment Day 2020)
A campaign on World Environment Day that urged immediate action for the planet. We all know the planet is under attack. We read about it in the news, we hear about it on our televisions, we’re taught about it in our schools. We’re constantly being told that our actions are leading to widespread environmental degradation, deforestation, and climate change…
Truth x The Daily Social Distancing Show
Our objectives were two-fold: to expose Big Tobacco for its tendency to prey on those who are most vulnerable, and in turn, to also help people, both young and old, to reject smoking/vaping and live healthier lifestyles. 
Vikings Commit to Social Justice Causes in 2020
George Floyd died in Minneapolis on May 25, 2020 at the hands of the Minneapolis police. The incident was captured on video and was quickly distributed on social media and national news outlets. The immediate outcry from the public sparked protests around the country for weeks into the summer. In the month that followed the Floyd shooting, Jacob Blake was s…
Vote Naked / Thirst Trap the Vote
Our goal for Vote Naked/Thirst Trap the Vote was to give our audience vital information about voting in a way that kept them entertained. Our intention was that those efforts would encourage our fans to vote, while giving them engaging content that they could share with friends to encourage voting (while also driving more views across our social channels).
YouTube's #WithMe
YouTube and XX Artists at first set out to achieve a Stay Home awareness campaign in the face of COVID-19 pandemic. YouTube encouraged users and creators to Stay Home #WithMe through campaign videos and social celebrating people’s creative adaptability in adjusting to the unique challenges of life in 2020. With so much incredible content emerging amidst the…
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabilities for over 50 years. Through their hard work and extensive programming, they’ve helped athletes experience the thrill of competitive sports. Yet despite their decades of experience, the non-profit is in a constant struggle to generate the money that funds …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!