THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media and digital presence should enter Best in Non-Profit.

See previous winners and honorees here.

Nominees

#911day At Home - Millions Virtually Volunteered During COVID-19
9/11 Day Foundation spent the last 19 years turning this solemn day of remembrance into a day for d…
finalist
bronze honor
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands …
#CoachTheVote
2020 started off with a mild concern for our nation's well-being, quickly turning into a full-fledg…
#InMyScrubs
The #InMyScrubs Challenge was created with 3 main goals: 1) Advocate for social distancing, 2) Prev…
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…
#StayTheFFHome Campaign
Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing them…
#StopHateForProfit
Facebook has a major problem with hate speech and misinformation. Facebook also earns 90% of its pr…
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits ov…
'Cuidate y Cuentate'
WHAT: Cuídate y Cuéntate (Take Care and Be Counted) Concert to raise awareness about Latino civic p…
ADA30 Campaign
ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride
Our objective was to design a fully accessible variety show with open captions, open audio descript…
AXS Maps — Making the world more accessible for people with disabilities
For 13.2 million people with mobility impairments in North America, everyday instances like visits …
Abercrombie Kids "Play On" Special Episode
Abercrombie & Fitch reached out to ViacomCBS with an objective of building awareness for their aber…
Adult Swim and Ben and Jerry's Presents Run The Jewels Holy Calamavote
Run The Jewels is the rap super group led by Killer Mike and El-P. Killer Mike has long been an Atl…
Amazing Design People List
The digital product design community is integral for organizations forced to accelerate their digit…
Beyond The Box
When we learned that 54.3+ million Americans, including 18 million children, were expected to exper…
Blue April
World Autism Awareness Day is internationally recognized on April 2 every year. It is meant to prom…
finalist
bronze honor
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more …
Bright Path Strong Launch
Launch the Bright Path Strong nonprofit with a mission to amplify authentic Native American voices …
COR COVID Communication Center Gives a Real-Time Finger on the Pulse of COVID-19 Conversations
When the US officially declared COVID-19 a pandemic on March 11, the amount of media coverage was o…
Clean Air Every Day
India is suffering from an air-quality crisis where-in air pollution has become a public health eme…
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circul…
Count Every Vote Project
The Voting Rights Lab was primed to identify and respond to threats to election integrity in advanc…
finalist
gold honor
audience honor
Crayola Colors of the World
Crayola believes every child should be able to creatively and accurately color themselves into the …
finalist
bronze honor
David Dobrik x HeadCount
Metro PR created this campaign in an effort to address record-low new voter registrations due to cl…
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…
Elvie: Supporting Human Milk Banks
Pandemic panic. Lockdown restrictions. Reduced medical services.  This past holiday season was ver…
F*ck It Won't Cut It
When it comes to discussing COVID-19 with college students, communications from students might be t…
Facebook Elevate: On the Rise. Together.
Facebook Elevate was launched in 2018 by a group of enterprising Black and Latinx & Hispanic Facebo…
Father's Day Taken
On May 25, 2020, the most important news story in America was sparked by a dad who did not make it …
Films of Hope
IMDb partnered with the United Nations Refugee Agency (UNHCR) to launch Films of Hope. The program …
Foster A Dog, Get Busch
Covid-19 caused sudden changes to daily life as we knew it, and during a time of uncertainty, Busch…
Generator Z
Traditional philanthropic grantmaking needs an update. The age-old model puts organizations through…
Get Got by a Gran
Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood o…
Goldman Sachs #MakeSmallBig Holiday Market
Each holiday season, Goldman Sachs (GS) converts the lobbies of their New York City and London offi…
Green Thumb Industries x Last Prisoner Project
Green Thumb Industries, a national cannabis consumer packaged goods company and owner of Rise™ stor…
HELP ME – Wear A Mask PSA campaign
The goal of HELP ME – Wear a Mask was to encourage more people across the country to protect one an…
finalist
silver honor
Help Locker
With families spending more time at home and online, the threat of online child exploitation is mor…
Human Rights Campaign Launches Campaign to Embrace Our Bodies and Our Sexuality
For too long, LGBTQ people have been forced to stay silent about who they are, about being sexual a…
Immigrants Are Essential
Immigrants are not only essential workers, they are essential to America’s recovery from the disast…
Just Like Trees
The American Forest Foundation (AFF) is a national conservation organization that offers help to pr…
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Austral…
Let's Rally
As a long-standing sponsor of Major League Baseball, Bank of America typically leverages this partn…
Live COVID-19 Safe
To date, COVID-19 has killed nearly 2.2 million people and sickened more than 103 million. A year l…
MTV's 16 & Recovering Digital Marketing
With every new show on MTV, our goal is to always bring in a new audience, while also attracting ou…
Make a Plan to Vote
Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climat…
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
Model UN Refugee Challenge
What if students could shape solutions to help refugees? This is the bet that we made at UNHCR, the…
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
finalist
bronze honor
Nestlé Math Moments
South Africa has severe poverty and inequality, consistently ranking lowest in the world in math ab…
Nickelodeon’s Anti-Racism Campaign
Raise awareness to social justice issues and inequality, as well as support the Black community …
NoFiltr Talks: Reducing the non-consensual re-sharing of nudes among youth through real conversation
We’ve all heard about it or seen it — maybe on social media, in our school, or even in our friend g…
PATRÓN More Than Tequila Music Series
In the midst of the Black Lives Matter movement resurgence, PATRÓN unveiled the More Than Tequila p…
Pay It Forward Live: The Biggest Names in Music Supporting Local Businesses
In response to the critical impact of COVID-19, Verizon took on small businesses as they struggled …
R.E.R.F. to the Rescue
The restaurant industry is home to more than 15 million employees and 1 million restaurants in the …
School Lunch for All
  School Lunch For All is an integrated campaign working to expose the broken school nutrition s…
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Support Tomorrow’s Superstars
By rallying the entire WWE Universe, WWE is helping to provide resources, strength and hope to thos…
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the auth…
Text for Humanity
Sinch is a Swedish cloud communications platform handling texting and voice calling for clients suc…
Thanks, Birth Control
Thanks, Birth Control Day is a national effort to mobilize people to speak positively about all tha…
The Chris Nikic Story
The IRONMAN triathlon has come to represent the ultimate test of body, mind, and spirit. When we le…
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed …
The Fight for Fair
Since the passage of the Fair Housing Act in 1968, the National Association of REALTORS® (NAR) has …
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
The Points Guy x United Miles on A Mission Campaign
In December 2020, The Points Guy partnered with United Airlines for Giving Tuesday, an internationa…
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Time To Act (World Environment Day 2020)
A campaign on World Environment Day that urged immediate action for the planet. We all know the …
Truth x The Daily Social Distancing Show
Our objectives were two-fold: to expose Big Tobacco for its tendency to prey on those who are most …
finalist
bronze honor
Unlock Water For All
When COVID-19 hit, Americans were overwhelmed by how best to prevent the spread of the virus, yet o…
Vikings Commit to Social Justice Causes in 2020
George Floyd died in Minneapolis on May 25, 2020 at the hands of the Minneapolis police. The incide…
Vote Naked / Thirst Trap the Vote
Our goal for Vote Naked/Thirst Trap the Vote was to give our audience vital information about votin…
YouTube's #WithMe
YouTube and XX Artists at first set out to achieve a Stay Home awareness campaign in the face of CO…
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabil…