ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

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Self-Defined

Team

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Self-Defined

Leader

Account Team Leader

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Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

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PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

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Facebook Voice

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Help Locker

Silver Distinction in Social Good Campaign

Entered in Social Activism, TikTok

Objective

With families spending more time at home and online, the threat of online child exploitation is more urgent than ever. 

Strategy

Help Locker is a TikTok account that offers real information about sex trafficking, dispelling all the myths and crazy rumors. It was created for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation. The account is targeted to Gen Z teenagers with videos that share bite-sized facts and advice on how to stay safe from online dangers. Each video conveys important, relevant information, but in the tone and style that has become popular on TikTok. The account also drives to HelpLocker.org, where additional resources and answers to frequently asked questions can be found.

Results

Since its launch, the Help Locker account has amassed over 153.8K followers, 17.5 million views and 3 million likes. These results completely surpassed our goals, especially since the effort had $0 media support.

Media

Video for Help Locker

Produced by

BBDO Atlanta, Street Grace

Links

Entry Credits