THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous year winners and honorees here.

Nominees

#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innova…
finalist
gold honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…
#TexansHelpingTexans
H-E-B was facing down a global pandemic in early March and April. They knew, as a corporate citizen…
finalist
audience honor
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular arti…
Beats by Dr. Dre Taps Into The Sound of Colour
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partn…
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
Cheerios Won the Hearts of TikTok in 2020
Cheerios didn’t have plans to join TikTok in 2020, much less launch a campaign, but a viral video f…
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspi…
Discovery’s Shark Week TikTok Livestream Series
The goal for this campaign was to bring the iconic tentpole event to TikTok’s diverse and younger a…
Flighthouse x DJ Chose TikTok Marketing Campaign
DJ Chose is a Hip Hop producer signed to Flighthouse’s parent company, Create Music Group. Instead …
Help Locker
With families spending more time at home and online, the threat of online child exploitation is mor…
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their ho…
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audience…
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
Nickelodeon's The Astronauts TikTok Campaign
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
OPPO - FameOPPOrtunity
Resonating with our region’s young, hyper-connected and socially savvy audience isn’t easy, especia…
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cre…
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…
Trolls World Tour 2020: TikTok Social Media Campaign
As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and Dre…
finalist
TurboTax #W2Step TikTok Hashtag Challenge
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…
Xbox Joins TikTok
2020 was a huge year for gaming, and not just because more people were staying at home. It was a ye…
winner
truth® This is Quitting
We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new…