THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous year winners and honorees here.

Winner

TikTok
winner
truth® This is Quitting
We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new…

Finalists

TikTok
finalist
gold honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok
finalist
audience honor
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular arti…
TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
TikTok
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspi…
TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
TikTok
finalist
TurboTax #W2Step TikTok Hashtag Challenge
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…

Nominees

TikTok
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innova…
TikTok
finalist
gold honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…
TikTok
#TexansHelpingTexans
H-E-B was facing down a global pandemic in early March and April. They knew, as a corporate citizen…
TikTok
finalist
audience honor
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular arti…
TikTok
Beats by Dr. Dre Taps Into The Sound of Colour
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partn…
TikTok
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
TikTok
Cheerios Won the Hearts of TikTok in 2020
Cheerios didn’t have plans to join TikTok in 2020, much less launch a campaign, but a viral video f…
TikTok
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspi…
TikTok
Discovery’s Shark Week TikTok Livestream Series
The goal for this campaign was to bring the iconic tentpole event to TikTok’s diverse and younger a…
TikTok
Flighthouse x DJ Chose TikTok Marketing Campaign
DJ Chose is a Hip Hop producer signed to Flighthouse’s parent company, Create Music Group. Instead …
TikTok
Help Locker
With families spending more time at home and online, the threat of online child exploitation is mor…
TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
TikTok
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their ho…
TikTok
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audience…
TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
TikTok
Nickelodeon's The Astronauts TikTok Campaign
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
TikTok
OPPO - FameOPPOrtunity
Resonating with our region’s young, hyper-connected and socially savvy audience isn’t easy, especia…
TikTok
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
TikTok
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cre…
TikTok
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…
TikTok
Trolls World Tour 2020: TikTok Social Media Campaign
As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and Dre…
TikTok
finalist
TurboTax #W2Step TikTok Hashtag Challenge
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…
TikTok
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…
TikTok
Xbox Joins TikTok
2020 was a huge year for gaming, and not just because more people were staying at home. It was a ye…
TikTok
winner
truth® This is Quitting
We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new…