THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous year winners and honorees here.

Winner

TikTok
winner
truth® This is Quitting
We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new…

Finalists

TikTok
finalist
gold honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok
finalist
audience honor
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular arti…
TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
TikTok
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspi…
TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
TikTok
finalist
TurboTax #W2Step TikTok Hashtag Challenge
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…

Nominees

TikTok
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innova…
TikTok
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…
TikTok
#TexansHelpingTexans
H-E-B was facing down a global pandemic in early March and April. They knew, as a corporate citizen…
TikTok
Beats by Dr. Dre Taps Into The Sound of Colour
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partn…
TikTok
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
TikTok
Cheerios Won the Hearts of TikTok in 2020
Cheerios didn’t have plans to join TikTok in 2020, much less launch a campaign, but a viral video f…
TikTok
Discovery’s Shark Week TikTok Livestream Series
The goal for this campaign was to bring the iconic tentpole event to TikTok’s diverse and younger a…
TikTok
Flighthouse x DJ Chose TikTok Marketing Campaign
DJ Chose is a Hip Hop producer signed to Flighthouse’s parent company, Create Music Group. Instead …
TikTok
Help Locker
With families spending more time at home and online, the threat of online child exploitation is mor…
TikTok
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their ho…
TikTok
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audience…
TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
TikTok
Nickelodeon's The Astronauts TikTok Campaign
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
TikTok
OPPO - FameOPPOrtunity
Resonating with our region’s young, hyper-connected and socially savvy audience isn’t easy, especia…
TikTok
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
TikTok
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cre…
TikTok
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…
TikTok
Trolls World Tour 2020: TikTok Social Media Campaign
As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and Dre…
TikTok
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…
TikTok
Xbox Joins TikTok
2020 was a huge year for gaming, and not just because more people were staying at home. It was a ye…