ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous year winners and honorees here.

Winner

TikTok
winner
truth® This is Quitting
We are truth®. We’ve been fighting against youth smoking since 2001. But seemingly overnight, a new enemy took young people by storm: vaping.   With the public health community caught off guard by vaping, there were few resources to help young people quit. So we created our own text-to-quit program: This is Quitting (TiQ).  It quickly became…

Finalists

TikTok
finalist
gold
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commercials, tasked us with announcing their biggest news ever on the biggest stage ever. So during the third quarter of “the professional football championship game,” we told millions around the world — Little Caesars was grabbing a slice of the delivery …
TikTok
finalist
audience
2020 Billboard Music Awards TikTok Vote
For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular artists of the year. Though the majority of the show’s awards are determined based on charts and performance data, a few exceptions are made for fan-voted awards.  These awards celebrate and harness fan power by allowing the fans to actively select the w…
TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did not share the millennial sentiment and appreciation for Bugles products. With a new face and packaging, we looked to TikTok as our primary platform for increasing brand awareness, driving sales and growing market share, all while generating brand-love…
TikTok
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspired by the MC Hammer classic hit “Can’t Touch This”, the brand highlighted how Cheetle dusted fingers (the powdery residue that gets on your fingertips while eating the savory cheese snack, Cheetos®) can get someone out of just about anything, from h…
TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it wasn’t spreading as fast as the virus. We were all just too distracted. And, the information wasn’t designed to change behavior. (Scientifically speaking).   At Lysol, it’s our mission to protect families from germs. So, we turned information into…
TikTok
finalist
TurboTax #W2Step TikTok Hashtag Challenge
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical moment in tax season. In 2020, Intuit TurboTax executed a cross-channel campaign to amplify and drive engagement around the brand’s Super Bowl commercial, which highlighted TurboTax’s brand value with an engaging music video with a catchy song and simpl…

Nominees

TikTok
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innovative new window air conditioner, Midea U, into a viral social moment. With a small budget and minimal existing social presence, help the brand stand out as much as its unique product. 
TikTok
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became the fan-favorite. That same day, Megan posted a TikTok of herself sporting different outfits that reflected “Savage”’s punchy chorus, “Classy, Bougie, Ratchet.” Initially, the plan was to push this outfit-change concept to the masses through a viral Influence…
TikTok
#TexansHelpingTexans
H-E-B was facing down a global pandemic in early March and April. They knew, as a corporate citizen, that their role was much more than a grocery store - H-E-B has been a cornerstone of Texas culture since 1905 when they opened their first grocery store. It was too early to know the devastation of COVID-19, but H-E-B was seeing in its stores in early  Ma…
TikTok
Beats by Dr. Dre Taps Into The Sound of Colour
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partnering with a number of iconic celebrity endorsers. But by 2020, the brand’s playbook needed to adapt to connect with a younger generation that was finding entertainment outside of mainstream media. Many Gen Zers were introduced to the Dr. Dre brand through …
TikTok
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creative cohort in US history. They have wide interests and consume diverse content. They are inherently curious, forever exploring the depths of their own identity and discovering the world around them. Most Tweens and their parents know Bomb Pop as the seasonal su…
TikTok
Cheerios Won the Hearts of TikTok in 2020
Cheerios didn’t have plans to join TikTok in 2020, much less launch a campaign, but a viral video from one person on TikTok changed everything.   On November 11th, Cori Spruiell shared a TikTok video asking Cheerios to recreate the beloved 1999 commercial, which featured a grandma and baby bonding over Cheerios at Christmas, but make it from a 2020 pe…
TikTok
Discovery’s Shark Week TikTok Livestream Series
The goal for this campaign was to bring the iconic tentpole event to TikTok’s diverse and younger audience. The livestream tool was the perfect means to educate and inspire viewers about the importance of shark conservation in a real-time format. 
TikTok
Flighthouse x DJ Chose TikTok Marketing Campaign
DJ Chose is a Hip Hop producer signed to Flighthouse’s parent company, Create Music Group. Instead of producing for someone else, he wanted to release his own track. He created the song THICK, and utilized Flighthouse Media for a marketing campaign. They specifically focused on TikTok, knowing how big of an impact the app has on music streams and sales. The…
TikTok
Help Locker
With families spending more time at home and online, the threat of online child exploitation is more urgent than ever. 
TikTok
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their homes, we noticed a trend emerge on TikTok, where creators were giving quarantine tours of their homes, and that Cribs was starting to organically be used in social conversation. And since Cribs is practically synonymous with MTV, we knew this was a moment for o…
TikTok
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audiences inside the exhibit to learn more about the history of fashion. We then created a dedicated hashtag, #MakeItVogue, that invited TikTok creators to create their own, DIY 19th-century inspired look at home (using some everyday materials).
TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives: Raise awareness and understanding of the Ronald McDonald House Charities® (RMHC®) mission Drive engagement around McDonald’s support of RMHC and amplify the impact of McDonald’s $100 million commitment
TikTok
Nickelodeon's The Astronauts TikTok Campaign
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space. Our objective with this campaign was two-fold: drive tune-in to Nickelodeon’s new series The Astronauts, while building a dedicated, engaged and passionate fan base (young teens) on social. With TikTok emerging as the primary platform in this space, we wante…
TikTok
OPPO - FameOPPOrtunity
Resonating with our region’s young, hyper-connected and socially savvy audience isn’t easy, especially when you are introducing a brand new product series such as Reno4 to the Middle Eastern market, which stands for: Technology, Fashion & Creativity, which can mean different things amongst cultures and subcultures across the globe. Our objective was …
TikTok
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-love, originality, and you – inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “PERFECT” on his wrist. The concept, which supports the belief and positive affirmation that everyone is perfect in their ow…
TikTok
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cream, to Gen-Z in a fun and catchy way.
TikTok
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital ordering on one of the busiest food delivery days of  the year. The solution: forgo traditional advertising and tackle the second screen through a real-time influencer campaign targeted to Gen-Z called TikTok Timeout.
TikTok
Trolls World Tour 2020: TikTok Social Media Campaign
As the pandemic began to spread and force movie theaters everywhere to shut down, Universal and DreamWorks Animation’s Trolls World Tour made movie history as the first feature ever to be released on premium video-on-demand (PVOD) right out of the gate. This bold move completely upended the traditional windowing model and set the industry on a record-breaki…
TikTok
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with something innovative, surprising and even a little silly. Something to make people smile. What were we doing when we couldn’t do the things that usually bring joy, like shopping, going dancing, or hanging out with loved ones? Your kids, your mom, your boss, y…
TikTok
Xbox Joins TikTok
2020 was a huge year for gaming, and not just because more people were staying at home. It was a year that saw the launch of the next generation of video game consoles: Xbox Series X, Xbox Series S, and PlayStation 5.  To gain the edge with Gen Z, we knew we needed to not only break through the noise, but show up in a way that our competitors would never…