CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

TikTok Gloss Invasion

Entered in TikTok Partnership, TikTok

Objective

To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cream, to Gen-Z in a fun and catchy way.

Strategy

To kick off the launch of #GLOSSBOMBCREAM, Fenty Beauty to launch an upbeat song on TikTok that offers creators a new and uplifting way to showcase their beauty content. 

Amplifying the message with Tik Tok Influencers, including mega influencer, Bretman Rock, to exclusively drop the Gloss Bomb Cream song for 12 hours on TikTok.

Results

We created really sticky content by pairing gloss application with music that stuck in your head, and it drove insane sales to FentyBeauty.com and Sephora sites during the most competitive sales period during the year, the holidays. 

Rihanna led the charge in inspiring an audience to use the song and upload their #GlossBombCream videos.

Organic views: 18.1M views

765 users/videos

Media

Produced by

Fenty Beauty

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!