THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business Campaign by a Latinx/Hispanic-Owned Business Campaign by a LGBTQ+ Owned Business Campaign by a Native/Indigenous-Owned Business Campaign by a Woman-Owned Business Campaign by an Asian-Owned Business Corporate Social Responsibility Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy Clean Water & Sanitation Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content Branded Series Call to Action Community Management Contest or Promotion Creative Use of Technology Email & Newsletters Employee Engagement Fundraising Humor Infographics Live Events Meme and GIFs Micro-Influencer Strategy Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Video Content

Animations Documentary Short Live Streaming Long Form Video Short Form Video Video Series Virtual Reality

From the 13th Annual Shorty Awards Best Influencer & Celebrity TikTok Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positi…

Finalists

TikTok Partnership
finalist
#BeatsDaisyChallenge
To drive wide-scale awareness of the collaboration between singer Ashnikko x Beats By Dre, creating…
TikTok Partnership
finalist
audience honor
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
TikTok Partnership
finalist
The first ever TikTok beauty content house
To create the first-ever beauty branded TikTok creator house.
TikTok Partnership
finalist
TikTok #MyPride Realness Livestream
TikTok came to ViacomCBS to help celebrate their weeklong #MyPride programming stunt to celebrate P…
TikTok Partnership
finalist
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…

Nominees

TikTok Partnership
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innova…
TikTok Partnership
#AerieREALPositivity Challenge with Charli D'Amelio
Aerie celebrates the REAL beauty of women inside and out. Positivity and empowerment have been part…
TikTok Partnership
#AllNighterLegend - Urban Decay x Collab
Born in Southern California in 1996, Urban Decay has been disrupting the industry’s sea of pink-dom…
TikTok Partnership
finalist
#BeatsDaisyChallenge
To drive wide-scale awareness of the collaboration between singer Ashnikko x Beats By Dre, creating…
TikTok Partnership
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positi…
TikTok Partnership
finalist
audience honor
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
TikTok Partnership
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
TikTok Partnership
The Croods: A New Age Takes TikTok
Universal Pictures and DreamWorks Animation released The Croods: A New Age in theaters on Thanksgiv…
TikTok Partnership
The Hollister Jean Lab Ft. Charli & Dixie D'Amelio
Hollister kicked off back to school, a must-win season for the brand, by creating a distinct campai…
TikTok Partnership
finalist
The first ever TikTok beauty content house
To create the first-ever beauty branded TikTok creator house.
TikTok Partnership
finalist
TikTok #MyPride Realness Livestream
TikTok came to ViacomCBS to help celebrate their weeklong #MyPride programming stunt to celebrate P…
TikTok Partnership
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cre…
TikTok Partnership
finalist
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital orderin…