13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Influencer & Celebrity TikTok Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Finalists

finalist
#BeatsDaisyChallenge
To drive wide-scale awareness of the collaboration between singer Ashnikko x Beats By Dre, creating clear positioning of the new PowerBeats Pro colours and encouraging mass user-generated content for the competition to feature in the official music video for ‘Daisy’.
finalist
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positive brand sentiment––and we know that TikTok is a perfect channel to stand out as a brand by appealing to a younger and more digitally-engaged audience. So, when a Gen Z TikTok user from Florida named @h1t1 posted a TikTok, in which he described buyin…
finalist
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creative cohort in US history. They have wide interests and consume diverse content. They are inherently curious, forever exploring the depths of their own identity and discovering the world around them. Most Tweens and their parents know Bomb Pop as the s…
finalist
The first ever TikTok beauty content house
To create the first-ever beauty branded TikTok creator house.
finalist
TikTok #MyPride Realness Livestream
TikTok came to ViacomCBS to help celebrate their weeklong #MyPride programming stunt to celebrate Pride 2020. The brand wanted to host a livestream, a newly released feature on their platform, with RuPaul’s Drag Race talent featuring a conversation about Pride, identity, and the LGBTQ+ experience. Knowing that the conversation around Pride in 2020…
finalist
TikTok Timeout
Leading up to the 2020 Super Bowl, Chipotle had a challenge: drive in-app sales and digital ordering on one of the busiest food delivery days of  the year. The solution: forgo traditional advertising and tackle the second screen through a real-time influencer campaign targeted to Gen-Z called TikTok Timeout.

Nominees

#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innovative new window air conditioner, Midea U, into a viral social moment. With a small budget and minimal existing social presence, help the brand stand out as much as its unique product. 
#AerieREALPositivity Challenge with Charli D'Amelio
Aerie celebrates the REAL beauty of women inside and out. Positivity and empowerment have been part of Aerie’s DNA since the onset of its #AerieREAL platform six years ago, leading to a powerful movement and strong community. In response to COVID-19, Aerie wanted to show up for its community during this challenging time - in a bigger, more meaningful way.  …
#AllNighterLegend - Urban Decay x Collab
Born in Southern California in 1996, Urban Decay has been disrupting the industry’s sea of pink-dominated counters. Their mission: Badass, cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT. …
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commercials, tasked us with announcing their biggest news ever on the biggest stage ever. So during the third quarter of “the professional football championship game,” we told millions around the world — Little Caesars was grabbing a slice of the delivery pie. Li…
PERFECT MARC JACOBS #PerfectAsIAm Global TikTok Hashtag Challenge
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-love, originality, and you – inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “PERFECT” on his wrist. The concept, which supports the belief and positive affirmation that everyone is perfect in their ow…
The Croods: A New Age Takes TikTok
Universal Pictures and DreamWorks Animation released The Croods: A New Age in theaters on Thanksgiving and at home via premium video-on-demand on Dec 18th — bringing joy to millions of families during the holiday season. Since the initial release of the original The Croods in 2013, TikTok has emerged as a power-house platform (with over 100M MAUs) for reach…
The Hollister Jean Lab Ft. Charli & Dixie D'Amelio
Hollister kicked off back to school, a must-win season for the brand, by creating a distinct campaign hyper focused on meeting the global high school teen in the channels and places they spend their time. The objective was to create a 360 degree experience that made Hollister THE denim destination for teens at back to school and beyond.  We gathered insi…
TikTok Gloss Invasion
To acquire new fans to lovers of gloss by introducing an exciting new gloss formula, Gloss Bomb Cream, to Gen-Z in a fun and catchy way.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!