12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer & Celebrity TikTok Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for TikTok.

See previous winners and honorees here.

Finalists

finalist
Chipotle Lid Flip Challenge with Superfan David Dobrik
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base.   For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are…
finalist
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly growing, skews to a younger audience, and the community is constantly developing new sub-groups such as the infamous VSCO girls and eboys - two of the apps key players.  This year, the innovative lip balm brand, eos, bravely took on the TikTok challen…
finalist
Kroger x TikTok: #TransformUrDorm
Last year with the 2019 back-to-school shopping season approaching, Kroger had an opportunity to drive awareness and advocacy among a key growth audience: Generation Z. As young adults are starting to build their own grocery store loyalty post-living with their parents, Kroger wanted to be top-of-mind for not only great food, but also as a shop…
finalist
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media strategy. But the unique nature of the platform, combined with its hard-to-reach Gen Z audience, meant we had to approach our presence on the app in a way we’d never done before. Developing a genuine youthful persona for a league about to turn 100 yea…
finalist
moments that matter: however you make it, make it f'real
Goal: Increase f'real Brand Awareness and Amplify Brand Engagement  f’real started producing its own relevant and engaging branded content on TikTok in-house after observing that one of the platform's organic trends, #frealmilkshake, was taking over the "For You" Page. TikTok quickly emerged as a testing ground to increase awareness among the b…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.