13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards Best Influencer & Celebrity TikTok Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for TikTok.

See previous winners and honorees here.

Finalists

finalist
gold
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media strategy. But the unique nature of the platform, combined with its hard-to-reach Gen Z audience, meant we had to approach our presence on the app in a way we’d never done before. Developing a genuine youthful persona for a league about to turn 100 yea…
finalist
audience
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly growing, skews to a younger audience, and the community is constantly developing new sub-groups such as the infamous VSCO girls and eboys - two of the apps key players.  This year, the innovative lip balm brand, eos, bravely took on the TikTok challen…
finalist
Kroger x TikTok: #TransformUrDorm
Last year with the 2019 back-to-school shopping season approaching, Kroger had an opportunity to drive awareness and advocacy among a key growth audience: Generation Z. As young adults are starting to build their own grocery store loyalty post-living with their parents, Kroger wanted to be top-of-mind for not only great food, but also as a shop…
finalist
moments that matter: however you make it, make it f'real
Goal: Increase f'real Brand Awareness and Amplify Brand Engagement  f’real started producing its own relevant and engaging branded content on TikTok in-house after observing that one of the platform's organic trends, #frealmilkshake, was taking over the "For You" Page. TikTok quickly emerged as a testing ground to increase awareness among the b…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.