THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

Winner

TikTok
winner
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…

Finalists

TikTok
finalist
2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the …
TikTok
finalist
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly grow…
TikTok
finalist
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media stra…
TikTok
finalist
audience honor
Summer of Chipotle on TikTok
The goal was simple: Reach the digital savvy and food delivery obsessed Gen Z target audience to dr…
TikTok
finalist
e.l.f-ing Amazing: TikTok's First Beauty Brand Advertising Campaign
Searches for e.l.f. Cosmetics have been on a steady decline for the past two years while other comp…
TikTok
finalist
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …

Nominees

TikTok
Comedy Central at Clusterfest #YouGonnaFinishThat
Our goal was to raise awareness for Clusterfest (Comedy Central’s San Francisco-based comedy festiv…
TikTok
Gushers Gets on TikTok
Today’s media-savvy teens are great at sniffing out and skipping ads. So when we were challenged to…
TikTok
Sony Music on TikTok
In 2019, Sony Music was looking for creative ways to see songs by three of their artists go viral. …
TikTok
Warner Music Group on TikTok
Have you ever heard a song without realizing you were actually listening to it, and find yourself s…