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From the 12th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.


2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the …
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly grow…
Comedy Central at Clusterfest #YouGonnaFinishThat
Our goal was to raise awareness for Clusterfest (Comedy Central’s San Francisco-based comedy festiv…
Gushers Gets on TikTok
Today’s media-savvy teens are great at sniffing out and skipping ads. So when we were challenged to…
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media stra…
Sony Music on TikTok
In 2019, Sony Music was looking for creative ways to see songs by three of their artists go viral. …
audience honor
Summer of Chipotle on TikTok
The goal was simple: Reach the digital savvy and food delivery obsessed Gen Z target audience to dr…
Warner Music Group on TikTok
Have you ever heard a song without realizing you were actually listening to it, and find yourself s…
e.l.f-ing Amazing: TikTok's First Beauty Brand Advertising Campaign
Searches for e.l.f. Cosmetics have been on a steady decline for the past two years while other comp…
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …