5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

Finalists

finalist
2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. Our goal for this campaign was twofold. We partnered with TikTok to launch the #MTVEMAVideo Challenge and reach our content-creat…
finalist
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly growing, skews to a younger audience, and the community is constantly developing new sub-groups such as the infamous VSCO girls and eboys - two of the apps key players.  This year, the innovative lip balm brand, eos, bravely took on the TikTok challen…
finalist
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media strategy. But the unique nature of the platform, combined with its hard-to-reach Gen Z audience, meant we had to approach our presence on the app in a way we’d never done before. Developing a genuine youthful persona for a league about to turn 100 yea…
finalist
audience
Summer of Chipotle on TikTok
The goal was simple: Reach the digital savvy and food delivery obsessed Gen Z target audience to drive brand engagement and digital sales. For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are equal with the older, more affluent millennial category.…
finalist
e.l.f-ing Amazing: TikTok's First Beauty Brand Advertising Campaign
Searches for e.l.f. Cosmetics have been on a steady decline for the past two years while other competitors on both the mass and premium side have held steady or increased.  While Millennial and Gen Z were e.l.f. Cosmetics’ largest customer base, they were declining from acquiring new customers. The limited audience footprint negatively impacted…
finalist
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded TikTok account, one of the platform’s organic trends of #frealmilkshake was taking over the For You Page. With f’real consumers giving step-by-step instructions on how to make a blend-it-yourself milkshake using f’real’s unique blending machine, it w…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!