ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of TikTok

This award honors the most effective and creative campaigns optimized for TikTok. Describe how you integrated TikTok into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

Finalists

finalist
2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. Our goal for this campaign was twofold. We partnered with TikTok to launch the #MTVEMAVideo Challenge and reach our content-creat…
finalist
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly growing, skews to a younger audience, and the community is constantly developing new sub-groups such as the infamous VSCO girls and eboys - two of the apps key players.  This year, the innovative lip balm brand, eos, bravely took on the TikTok challen…
finalist
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media strategy. But the unique nature of the platform, combined with its hard-to-reach Gen Z audience, meant we had to approach our presence on the app in a way we’d never done before. Developing a genuine youthful persona for a league about to turn 100 yea…
finalist
audience
Summer of Chipotle on TikTok
The goal was simple: Reach the digital savvy and food delivery obsessed Gen Z target audience to drive brand engagement and digital sales. For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are equal with the older, more affluent millennial category.…
finalist
e.l.f-ing Amazing: TikTok's First Beauty Brand Advertising Campaign
Searches for e.l.f. Cosmetics have been on a steady decline for the past two years while other competitors on both the mass and premium side have held steady or increased.  While Millennial and Gen Z were e.l.f. Cosmetics’ largest customer base, they were declining from acquiring new customers. The limited audience footprint negatively impacted…
finalist
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded TikTok account, one of the platform’s organic trends of #frealmilkshake was taking over the For You Page. With f’real consumers giving step-by-step instructions on how to make a blend-it-yourself milkshake using f’real’s unique blending machine, it w…

Nominees