WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Comedy Central at Clusterfest #YouGonnaFinishThat

Entered in TikTok

Objective

Our goal was to raise awareness for Clusterfest (Comedy Central’s San Francisco-based comedy festival) among TikTok users and gain views and followers for @ComedyCentral on this growing platform.

Strategy

Comedy Central had been looking for a chance to collaborate with TikTok in order build up our brand’s presence on the platform, and we decided Clusterfest 2019 would be the perfect opportunity. In an effort to raise awareness for the comedy festival and gain views and followers on the platform, Comedy Central partnered with TikTok on the #YouGonnaFinishThat? Challenge. The trend was featured prominently in the app with clear Clusterfest branding ahead of and during the festival. @ComedyCentral published 6 original TikTok videos using the hashtag and also invited San Francisco-based TikTok influencers to come to the festival and participate. CC’s videos were also featured on screens throughout the festival with a call-to-action to download the app and participate in the challenge.

Results

The six #YouGonnaFinishThat videos published on @ComedyCentral’s TikTok earned 3.6M views. Influencers, brands, and fans (both at home and on the ground at the festival) also made their own UGC videos, which organically spread awareness of the hashtag and, by extension, awareness of Clusterfest and Comedy Central. In total, videos using the hashtag earned over 134M views.

Media

Video for Comedy Central at Clusterfest #YouGonnaFinishThat

Produced by

Comedy Central Digital

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.