To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audiences inside the exhibit to learn more about the history of fashion. We then created a dedicated hashtag, #MakeItVogue, that invited TikTok creators to create their own, DIY 19th-century inspired look at home (using some everyday materials).
Inspired by the Met's About Time exhibition, Vogue's Hamish Bowles shared with TikTok a step-by-step guide to creating a 19th-century look using some household objects. Along with highlighting the history of fashion, it also served to add a bit of glamour into everyday life. We partnered with several TikTok creators–including Emma Chamberlain, China McClain, Young Emperors, and more–to create the look, using our Make It Vogue audio, to share examples for others on how to do so.
The hashtag received over 3.2 billion views (and counting) and it was featured on TikTok's Explore page. Vogue's TikTok grew from 0 to 128k followers. Our original #MakeItVogue TikTok received 929.8k views (and counting). Our original audio also has 773 uses. We also featured looks on Vogue.com and garnered organic press mentions.
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