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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Immigrants Are Essential

Winner in Integrated Campaign

Entered in Social Good Campaign

Objective

Immigrants are not only essential workers, they are essential to America’s recovery from the disaster of COVID-19. We launched #ImmigrantsAreEssential to make sure that politicians finally hear what all of us already know. Millions of immigrants, including non-citizen immigrants, are keeping our healthcare system working, keeping our farms and food deliveries flowing, caring for our parents and children, and saving our small businesses. But immigration policies are making their lives more dangerous and making their work impossible. 

There is no essential workforce without immigrants. So we must ensure that all essential workers can get tested, get care, and get vaccinated, including immigrants. We must end the denial of financial support to all essential workers, including immigrants. It’s time to recognize all immigrant essential workers and give them a fast path to citizenship. 

Strategy

Clapping louder won’t make that happen, but raising our voices will. #ImmigrantsAreEssential is our chance to raise our voices and force politicians to act. We are commissioning artists who can bring the stories of immigrant essential workers to life. We are driving conversation online so that thousands more of us can demand action. Every profile of an immigrant essential worker represents the stories of millions more. Together, we are making sure the people who do the most essential work get the most essential recognition and rewards they deserve.

We must pay, protect and honor all immigrant essential workers:

        — Living Wages and Job Protection

        — Access to COVID-19 Testing, Treatment & Care

        — Protected Status and Citizenship

 

Results

Since launching on May 1, 2020, #ImmigrantsAreEssential has produced and promoted:

Original and licensed art: More than 80 original and licensed works of art, which have been shared by thousands, including more than 2,500 times by over 1,000 influencers online. Commissioned artists include Narciso Rodriguez, Uli KnoĢˆrzer, Nikolas Smith, and Molly Crabapple.

Media

Video for Immigrants Are Essential

Produced by

The Soze Agency, National Immigration Law Center + Resilience Force

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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