THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Integrated Campaign

This award honors the best campaign that most effectively and creatively integrates across social and traditional media channels. Campaign objectives may include enhancing and modifying content for each platform and creating a unifying message.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
Immigrants Are Essential
Immigrants are not only essential workers, they are essential to America’s recovery from the disast…

Finalists

Integrated Campaign
finalist
gold honor
Pop-Tarts: We Fixed The Pretzel
Pop-Tarts are known for their iconic sweet flavors like frosted strawberry and brown sugar cinnamon…
Integrated Campaign
finalist
silver honor
audience honor
All People Are Tax People
The Super Bowl is a key moment in time for Intuit TurboTax, as it takes place during a critical mom…
Integrated Campaign
finalist
silver honor
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Austral…
Integrated Campaign
finalist
silver honor
Toyota and MTV Celebrate the Universal Language of Music
Coming off the heels of a highly successful and splashy 2019 partnership, Velocity and Toyota were …
Integrated Campaign
finalist
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
Integrated Campaign
finalist
The Match
As the official sponsors of The Match - the first live sporting event after COVID-19 began - we wan…

Nominees

Integrated Campaign
#FeelItAll QuietComfort Earbuds Campaign
Music has the special ability to take whatever you’re feeling and amplify it. The highs can become …
Integrated Campaign
#VOMO: Vote or Miss Out
The 2020 election season was unprecedented and it was more important than ever to ensure that the A…
Integrated Campaign
Birds of Prey and the Fantabulous Marketing of One Harley Quinn
Birds of Prey is a shotgun blast of self-discovery, sisterhood and female empowerment ignited by an…
Integrated Campaign
Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of al…
Integrated Campaign
Busch Apple
Our objective was to expand our product line by introducing our first flavored beer. We wanted to r…
Integrated Campaign
Canadian Tire Christmas Trail
In 2020, Canadian Tire (CT) was forced to reconsider how it would engage with consumers during the …
Integrated Campaign
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the…
Integrated Campaign
Choose Your Alternate F’reality (#FrealAF)
Our challenge was to increase brand awareness, highlight a new packaging refresh and new, healthier…
Integrated Campaign
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circul…
Integrated Campaign
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. …
Integrated Campaign
Dockers x Work Forward
During a constant barrage of “we’re in this together” and “our new normal” advertisements, Dockers …
Integrated Campaign
Doctor Who: Time Lord Victorious
Few pop culture brands have stood the test of time like Doctor Who (DW). With more than 57 years of…
Integrated Campaign
Everything's Gonna Be Okay Campaign
How do you promote a comedy that starts with a death in the premiere episode? Critics darling Josh …
Integrated Campaign
FIGS Celebrates New Icons
FIGS was founded with a purpose — to serve those who serve others, empower and celebrate the health…
Integrated Campaign
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Integrated Campaign
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. …
Integrated Campaign
Famous Orders - The Travis Scott Meal
For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had…
Integrated Campaign
Google x The Daily Social Distancing Show
​​​​​​Boost awareness for Google’s 2020 ‘Year in Search’ campaign through the voice and lens of The…
Integrated Campaign
HGTV, Food Network & Best Buy's “The Giveback”
In 2020-2021, HGTV, Food Network, and Best Buy came together to create a strategic partnership that…
Integrated Campaign
Holiday Even Brighter - H-E-B's Holiday Campaign
2020 was tough  - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a muc…
Integrated Campaign
Killing Eve Smoooth Style
Klarna partnered with AMC Networks’ pop culture phenomenon, Killing Eve to drive awareness for Klar…
Integrated Campaign
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse wi…
Integrated Campaign
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s…
Integrated Campaign
Monstrous Results
About This Entry: The Frightening Truth About Dogs and Noises Everyone knows that loud noises c…
Integrated Campaign
Motherland Campaign
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
Integrated Campaign
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation cere…
Integrated Campaign
Now that you see me
What’s in a name? For some transgender and non-binary people, everything. According to the National…
Integrated Campaign
Pedigree Puppy Bowl XVII Pupularity Play-offs
Pedigree was looking to take their partnership with the annual Puppy Bowl to new heights this year,…
Integrated Campaign
Porsche X PUMA: Two Icons of Fast
For the last five decades, the Porsche 911 Turbo has been known for its iconic design, speed and un…
Integrated Campaign
Prime Video’s “The Pack” Packed Weekend
What if, just for one weekend, we honored the unconditional love and unmatched bond between humans …
Integrated Campaign
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling …
Integrated Campaign
Pure Leaf x No is Beautiful
Over the past few years, Pure Leaf has built strong equity on its quality tea credentials and maste…
Integrated Campaign
RAM Trucks Integration into Yellowstone
To create an idea built upon Ram Trucks’ multi-year Yellowstone sponsorship and aligned with the in…
Integrated Campaign
Rare Reflections: MPNs Unmasked
Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone m…
Integrated Campaign
Smaht Park Super Bowl Integrated Campaign
We launched the all-new 2020 Sonata on Super Bowl Sunday with an eye to its advanced style and tech…
Integrated Campaign
So.Much.Christmas. at Gaylord Hotels
Gaylord Hotels was made for Christmas. Its special holiday events have brought magic to hundreds of…
Integrated Campaign
Space And Geospatial Campaign
The goal of the Space and Geospatial campaign was to raise Parsons’ profile as a space provider by …
Integrated Campaign
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported try…
Integrated Campaign
THE BOYS Season 2 - Quit your whining, they're back!
Create a buzzworthy campaign for the second season of The Boys on Amazon Prime Video - one that car…
Integrated Campaign
The Chi: Season 3 Marketing Campaign
The Chi is a drama that tells the story of a vibrant and beautiful Chicago community balancing the …
Integrated Campaign
Together No Matter What
Throughout 2020, Adorama encouraged its community to Create No Matter What—be it photography, desig…