ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Create No Matter What

Finalist in Hashtag

Entered in Contest or Promotion, Integrated Campaign, Multi-Platform Campaign

Objective

When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. Jobs were lost. Freelance work dried up. And creatives, oft-inspired by the outdoors, community get-togethers, and new experiences, ran out of energy and motivation. Instead, they followed orders, stayed home, and grasped at straws for creative stimulation.

Adorama quickly realized its community needed inspiration more than ever. Whether it was a smartphone or a camera, a microphone or a journal, the brand knew its community had the tools to create art. But, like many in the pandemic, they lacked the motivation. That’s why Adorama challenged and incentivized their community to Create No Matter What—and they successfully continued that rally cry all year.

Strategy

On the surface, Create No Matter What is a nice, catchy campaign name, but let us be clear: These are so much more than simple words that fit a headline. Adorama lived and breathed #CreateNoMatterWhat through video content, creative challenges, expert tips, and gear suggestions. Here’s how the campaign elements came together.

But, here’s the thing: Adorama knew the act of creating way trumped the need to purchase gear, which is why the brand led with inspiration, tips, tricks, and challenges, and bookended content with gear. It wanted its community to Create No Matter What—high-end camera or not—and its focus on creation over consumption shows the brand walked the walk with its Create No Matter What campaign.

Results

As the Create No Matter What campaign’s nearly 160 million impressions show, this message is exactly what the Adorama community needed in 2020. The campaign had over 3.4 million engagements, with 50,000 posts using Adorama’s #CreateNoMatterWhat hashtag. And, to Adorama’s delight, its community wasn’t simply seeing the message or learning new creative tricks—it was using them. The Create No Matter What challenges had over 10,000 submissions. That’s roughly 1,000 submissions per contest—and enough inspiration for Adorama to continue the Create No Matter What challenges as the pandemic continues into 2021. 

Media

Video for Create No Matter What

Produced by

Adorama

Links

Entry Credits