ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Finalists

finalist
gold
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was to use our social media channels to build a community of people who shared this passion. 
finalist
gold
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community to buy and sell coveted shoes for over 25 years. Recently a new crop of competitors such as StockX and GOAT has popped up, borrowing eBay’s same model but with slicker more user-friendly websites and none of the baggage that comes with being eBay. The…
finalist
silver
audience
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from the lockdown period was expected to be let out during the festive shopping season. A government survey revealed that 43% of Indians planned to spend more during the festive season. With a whopping 89% looking forward to sales & discounts and, 55% of pe…
finalist
bronze
Knives Out "Get Your Cut" Gamified Transmedia Experience and Sweepstakes
For Lionsgate’s star-studded murder mystery Knives Out, the challenge was to engage a broad audience with a brand new IP during the competitive Thanksgiving weekend. To answer this challenge, Lionsgate and AvatarLabs partnered to create “Get Your Cut,” a gamified transmedia experience and sweepstakes that invited fans to solve mysteries hidden …
finalist
bronze
Lambeau Leap Day
During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capitalize on Leap Day, a once in every four-year occurrence, to make some noise. In partnership with the Green Bay Packers, Bose leveraged the uniqueness of Leap Day and the synergy of the famed Lambeau Field touchdown celebration to give fans a once-in-…

Nominees

#PassTheProtection & win a $250,000 Home makeover designed by the Scott Brothers & ADT security
Rather than airing a national ad during the Super Bowl like we had done the year before, we “hacked” the Big Game with a multi-pronged, socially-led activation. Part 1 - (“Watch the Super Bowl”) Encourage people to watch the Super Bowl for a big announcement from ADT and the Scott Brothers. We began airing national teaser ads featuring the Scott Brothers…
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences by tackling the trash fire of 2020.
Claim the Outdoors
Mountain Dew wanted to challenge consumers in the South Division to break the monotony of home life (during Covid-19) and safely “Claim the Outdoors”. Mountain Dew wanted to increase brand awareness and sales focusing on their “Heartland Hero” persona by leveraging authentic influencers on social channels. The campaign asked users to share pics of their adv…
Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker
The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience.  This innovation program was run in the Austin market from January-March 2020, supported through a variety of creative …
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. Jobs were lost. Freelance work dried up. And creatives, oft-inspired by the outdoors, community get-togethers, and new experiences, ran out of energy and motivation. Instead, they followed orders, stayed home, and grasped at straws for creative stimulation. …
FIFA 21 Celebrity Roulette Sponsored by Verizon
LaLiga and Verizon teamed up this fall to create an eSports campaign tied to the larger eLaLiga Santander Fan Cup - a global FIFA gaming tournament. Leading up to the tournament, LaLiga ideated ways to reward Verizon Up customers through a gaming promotion called FIFA Celebrity Roulette.    The concept offered select Verizon Up customers the chance to…
Kellogg’s® Special K Blursday Go-Away Kit
Create boundary-breaking earned media coverage and social buzz around the full range of feel-good flavors of Kellogg’s® Special K cereal while answering to a pandemic cultural truth that we saw echoed in memes, social chatter and even texts with friends – every single day in 2020 felt exactly the same.
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and Ducati Corse. We created a contest in which fans were given the opportunity to redesign Lenovo’s logo featured on Ducati’s MotoGP bike throughout the season.  
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were faced with the tough decision of whether or not to bring students back to campus in the fall. By July, with COVID-19 continuing to spread and concerns growing that campuses would become hubs for the virus, only 23.5% of universities were planning to fully reopen …
Rollin With Juju
The Pepsi “Made for Football Watching” campaign brings audiences the Fall sports action amidst an abnormal NFL season with a tongue-in-cheek spot featuring Steelers players Juju Smith-Schuster and Zach Banner and the 80’s spin class no one expected.
Santa Calling
2020 was a year of really grown-up stuff. A global pandemic. Schools closed. Jobs lost. And with COVID-19 case-rates surging with the onset of winter, there was a distinct possibility that the holiday reprieve kids were looking forward to would be cancelled along with everything else.   Our objective:  T-Mobile wanted to help. As a customer-obsesse…
SpongeBob SquarePants Where's Gary? Getaway Sweepstakes
It’s imperative to develop fresh content for both the large and engaged fanbase as well as our retail partners. With that in mind, ViacomCBS developed The SpongeBob Movie: Sponge on the Run, a brand-new theatrical that was full of Kamp Koral adventures!     In this movie, SpongeBob goes on a trip to Kamp Koral and meets some new friends. However, when hi…
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported trying to quit three or more times, only 28% said they still felt motivated during their last attempt, and only 18% felt confident that they could quit. For the nearly 34.4 million Americans who smoke cigarettes, the idea of quitting can feel truly daunting. A…