THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Nominees

#PassTheProtection & win a $250,000 Home makeover designed by the Scott Brothers & ADT security
Rather than airing a national ad during the Super Bowl like we had done the year before, we “hacked…
finalist
silver honor
audience honor
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from th…
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
finalist
gold honor
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
Claim the Outdoors
Mountain Dew wanted to challenge consumers in the South Division to break the monotony of home life…
Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker
The objective of this program was to elevate sponsorship activation and increase awareness of Coron…
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. …
FIFA 21 Celebrity Roulette Sponsored by Verizon
LaLiga and Verizon teamed up this fall to create an eSports campaign tied to the larger eLaLiga San…
Kellogg’s® Special K Blursday Go-Away Kit
Create boundary-breaking earned media coverage and social buzz around the full range of feel-good f…
finalist
bronze honor
Knives Out "Get Your Cut" Gamified Transmedia Experience and Sweepstakes
For Lionsgate’s star-studded murder mystery Knives Out, the challenge was to engage a broad audienc…
finalist
bronze honor
Lambeau Leap Day
During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capit…
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were fac…
Rollin With Juju
The Pepsi “Made for Football Watching” campaign brings audiences the Fall sports action amidst an a…
Santa Calling
2020 was a year of really grown-up stuff. A global pandemic. Schools closed. Jobs lost. And with CO…
finalist
gold honor
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
SpongeBob SquarePants Where's Gary? Getaway Sweepstakes
It’s imperative to develop fresh content for both the large and engaged fanbase as well as our reta…
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported try…
winner
The Prime Rib Venture
Carl’s Jr. and Hardee’s were looking to launch their new, super indulgent Prime Rib Menu which just…