13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
#PassTheProtection & win a $250,000 Home makeover designed by the Scott Brothers & ADT security
Rather than airing a national ad during the Super Bowl like we had done the year before, we “hacked” the Big Game with a multi-pronged, socially-led activation. Part 1 - (“Watch the Super Bowl”) Encourage people to watch the Super Bowl for a big announcement from ADT and the Scott Brothers. We began airing national teaser ads featuring the Scott Brothers…
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from the lockdown period was expected to be let out during the festive shopping season. A government survey revealed that 43% of Indians planned to spend more during the festive season. With a whopping 89% looking forward to sales & discounts and, 55% of people agree…
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences by tackling the trash fire of 2020.
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was to use our social media channels to build a community of people who shared this passion. 
Claim the Outdoors
Mountain Dew wanted to challenge consumers in the South Division to break the monotony of home life (during Covid-19) and safely “Claim the Outdoors”. Mountain Dew wanted to increase brand awareness and sales focusing on their “Heartland Hero” persona by leveraging authentic influencers on social channels. The campaign asked users to share pics of their adv…
Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker
The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience.  This innovation program was run in the Austin market from January-March 2020, supported through a variety of creative …
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. Jobs were lost. Freelance work dried up. And creatives, oft-inspired by the outdoors, community get-togethers, and new experiences, ran out of energy and motivation. Instead, they followed orders, stayed home, and grasped at straws for creative stimulation. …
FIFA 21 Celebrity Roulette Sponsored by Verizon
LaLiga and Verizon teamed up this fall to create an eSports campaign tied to the larger eLaLiga Santander Fan Cup - a global FIFA gaming tournament. Leading up to the tournament, LaLiga ideated ways to reward Verizon Up customers through a gaming promotion called FIFA Celebrity Roulette.    The concept offered select Verizon Up customers the chance to…
Kellogg’s® Special K Blursday Go-Away Kit
Create boundary-breaking earned media coverage and social buzz around the full range of feel-good flavors of Kellogg’s® Special K cereal while answering to a pandemic cultural truth that we saw echoed in memes, social chatter and even texts with friends – every single day in 2020 felt exactly the same.
Knives Out "Get Your Cut" Gamified Transmedia Experience and Sweepstakes
For Lionsgate’s star-studded murder mystery Knives Out, the challenge was to engage a broad audience with a brand new IP during the competitive Thanksgiving weekend. To answer this challenge, Lionsgate and AvatarLabs partnered to create “Get Your Cut,” a gamified transmedia experience and sweepstakes that invited fans to solve mysteries hidden within the…
Lambeau Leap Day
During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capitalize on Leap Day, a once in every four-year occurrence, to make some noise. In partnership with the Green Bay Packers, Bose leveraged the uniqueness of Leap Day and the synergy of the famed Lambeau Field touchdown celebration to give fans a once-in-a-lifetime…
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and Ducati Corse. We created a contest in which fans were given the opportunity to redesign Lenovo’s logo featured on Ducati’s MotoGP bike throughout the season.  
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were faced with the tough decision of whether or not to bring students back to campus in the fall. By July, with COVID-19 continuing to spread and concerns growing that campuses would become hubs for the virus, only 23.5% of universities were planning to fully reopen …
Rollin With Juju
The Pepsi “Made for Football Watching” campaign brings audiences the Fall sports action amidst an abnormal NFL season with a tongue-in-cheek spot featuring Steelers players Juju Smith-Schuster and Zach Banner and the 80’s spin class no one expected.
Santa Calling
2020 was a year of really grown-up stuff. A global pandemic. Schools closed. Jobs lost. And with COVID-19 case-rates surging with the onset of winter, there was a distinct possibility that the holiday reprieve kids were looking forward to would be cancelled along with everything else.   Our objective:  T-Mobile wanted to help. As a customer-obsesse…
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community to buy and sell coveted shoes for over 25 years. Recently a new crop of competitors such as StockX and GOAT has popped up, borrowing eBay’s same model but with slicker more user-friendly websites and none of the baggage that comes with being eBay. The brand nee…
SpongeBob SquarePants Where's Gary? Getaway Sweepstakes
It’s imperative to develop fresh content for both the large and engaged fanbase as well as our retail partners. With that in mind, ViacomCBS developed The SpongeBob Movie: Sponge on the Run, a brand-new theatrical that was full of Kamp Koral adventures!     In this movie, SpongeBob goes on a trip to Kamp Koral and meets some new friends. However, when hi…
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported trying to quit three or more times, only 28% said they still felt motivated during their last attempt, and only 18% felt confident that they could quit. For the nearly 34.4 million Americans who smoke cigarettes, the idea of quitting can feel truly daunting. A…
The Prime Rib Venture
Carl’s Jr. and Hardee’s were looking to launch their new, super indulgent Prime Rib Menu which just happened to fall at the onset of a global recession. Knowing that Prime Rib for lunch or breakfast felt a bit extravagant especially amid a recession, we needed an idea that gave people a sense of urgency and fomo around our Prime Rib Platform to get them tal…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!