THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
The Prime Rib Venture
Carl’s Jr. and Hardee’s were looking to launch their new, super indulgent Prime Rib Menu which just…

Finalists

Contest or Promotion
finalist
gold honor
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
Contest or Promotion
finalist
gold honor
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
Contest or Promotion
finalist
silver honor
audience honor
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from th…
Contest or Promotion
finalist
bronze honor
Knives Out "Get Your Cut" Gamified Transmedia Experience and Sweepstakes
For Lionsgate’s star-studded murder mystery Knives Out, the challenge was to engage a broad audienc…
Contest or Promotion
finalist
bronze honor
Lambeau Leap Day
During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capit…

Nominees

Contest or Promotion
#PassTheProtection & win a $250,000 Home makeover designed by the Scott Brothers & ADT security
Rather than airing a national ad during the Super Bowl like we had done the year before, we “hacked…
Contest or Promotion
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Contest or Promotion
Claim the Outdoors
Mountain Dew wanted to challenge consumers in the South Division to break the monotony of home life…
Contest or Promotion
Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker
The objective of this program was to elevate sponsorship activation and increase awareness of Coron…
Contest or Promotion
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. …
Contest or Promotion
FIFA 21 Celebrity Roulette Sponsored by Verizon
LaLiga and Verizon teamed up this fall to create an eSports campaign tied to the larger eLaLiga San…
Contest or Promotion
Kellogg’s® Special K Blursday Go-Away Kit
Create boundary-breaking earned media coverage and social buzz around the full range of feel-good f…
Contest or Promotion
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Contest or Promotion
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were fac…
Contest or Promotion
Rollin With Juju
The Pepsi “Made for Football Watching” campaign brings audiences the Fall sports action amidst an a…
Contest or Promotion
Santa Calling
2020 was a year of really grown-up stuff. A global pandemic. Schools closed. Jobs lost. And with CO…
Contest or Promotion
SpongeBob SquarePants Where's Gary? Getaway Sweepstakes
It’s imperative to develop fresh content for both the large and engaged fanbase as well as our reta…
Contest or Promotion
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported try…