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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker

Entered in Contest or Promotion

Objective

The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience. 

This innovation program was run in the Austin market from January-March 2020, supported through a variety of creative tactics and achieved breakthrough results. 

Overview

Strategy

Corona x Texas Longhorns HULI Shoe 

Custom Corona x Texas Longhorns Shoebox

Augmented Reality with Sweeps Entry 

PR Campaign

Off & On-Premise POS

 

Results

Big Results

Media

Video for Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker

Produced by

Groove Jones, Constellation Brands, Inc.

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!