ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Lambeau Leap Day

Bronze Distinction in Contest or Promotion

Objective

During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capitalize on Leap Day, a once in every four-year occurrence, to make some noise. In partnership with the Green Bay Packers, Bose leveraged the uniqueness of Leap Day and the synergy of the famed Lambeau Field touchdown celebration to give fans a once-in-a-lifetime opportunity. Bose’s mission is to allow consumers to reach their fullest human potential through their products and when given an extra day, the brand wanted to give these lucky consumers an opportunity to be able to take full advantage of it.

Strategy

The Lambeau Leap, a tradition in Green Bay where Packers jump into the end zone stands after scoring a touchdown, is a beloved tradition of Packer fans everywhere. To celebrate this ‘leaping’ tradition, Bose leveraged their long-standing partnership with Packers QB Aaron Rodgers to offer fans a once in a lifetime experience—the chance to do their own Lambeau Leap on Leap Day itself. On behalf of Bose and the Green Bay Packers, Rodgers announced a sweepstakes on his Twitter for fans to respond with their favorite “Lambeau Leap” memory. The best responses were picked from 29 lucky fans for the chance to attempt their own leap at Lambeau Field on February 29th.

Results

Winners were welcomed to a private sideline experience at Lambeau Field, with prize packages from Bose and a surprise appearance from LeRoy Butler, the creator of the Lambeau Leap. To add to the excitement of the day, Bose helped orchestrate a wedding proposal with the lucky leaper families there to witness it all on this unique holiday occasion. The buzz on social was widespread with over 10 million organic impressions, 114K social engagements and an unforgettable day for 29 lucky Lambeau Leapers, courtesy of Bose. Along with social impressions, Lambeau Leap day coverage performed across various county news outlets in Wisconsin, accounting for 23 broadcast news headlines. The total sum of audience reached amassed 70 million viewers—all of which came in a time when no other NFL sponsor was activating, creating a true-blue ocean opportunity for Bose.

Media

Produced by

Bose Corporation

Links

Entry Credits