CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Rollin With Juju

Entered in Contest or Promotion, Food & Beverage

Objective

The Pepsi “Made for Football Watching” campaign brings audiences the Fall sports action amidst an abnormal NFL season with a tongue-in-cheek spot featuring Steelers players Juju Smith-Schuster and Zach Banner and the 80’s spin class no one expected.

Strategy

The goal was to target local fans of the teams who would have the chance to win prizes by visiting the Made For Watching webpages. Instagram, Twitter, and Facebook were utilized to drive traffic to the video and contest. Since we filmed during a pandemic, we had to be smart with the creative and used green screen and cardboard cutouts to limit talent, company moves, and crew needed for the production.

Results

With the success of the video and large social media following of JuJu Smith-Schuster, there was a record number of entries to the contest. 

Media

Video for Rollin With Juju

Produced by

Valiant Pictures, TracyLocke, Creators League Studio, PepsiCo

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!