THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 13th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media and digital in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Nominees

#Thomas140
In 2020, Thomas’ commemorated 140 years since their very first Nooks & Crannies English Muffin. Aft…
Beyond The Box
When we learned that 54.3+ million Americans, including 18 million children, were expected to exper…
finalist
silver honor
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more …
BudXMiami
Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment th…
Choose Your Alternate F’reality (#FrealAF)
Our challenge was to increase brand awareness, highlight a new packaging refresh and new, healthier…
winner
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
finalist
gold honor
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. …
Inspiring Happy Hearts
Honey Nut Cheerios is on a mission to inspire happy hearts. With more than 100 million Americans ha…
Kellogg’s® Special K Blursday Go-Away Kit
Create boundary-breaking earned media coverage and social buzz around the full range of feel-good f…
finalist
silver honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
NotCo NotMilk™
NotCo, a cutting-edge food-tech company, came to us to promote the launch of their new plant-based …
finalist
bronze honor
audience honor
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has…
Rollin With Juju
The Pepsi “Made for Football Watching” campaign brings audiences the Fall sports action amidst an a…
S.Pellegrino Presents: "Our Food, Our Stories" with Kristen Kish
The holiday season is a key moment for S.Pellegrino, which has long held a place on consumers’ holi…
SpongeBob SquarePants Where's Gary? Getaway Sweepstakes
It’s imperative to develop fresh content for both the large and engaged fanbase as well as our reta…
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…
finalist
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Why They Made The Mini: "Shirt Pockets"
Launch new half-sized KIND bars, KIND Minis, to establish occasions when half a bar is enough to sa…
Wienerschnitzel Instagram Rebranding
Since 1961, fun has always been the foundation at Wienerschnitzel. Yet, our fans may have forgotten…
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five…
ampm's National Horchata Day
The Horchata from ampm has long been one of their most beloved beverages. ampm wanted to raise even…