13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Wine, Beer and Spirits

This awards honors the best use of social media or digital in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Finalists

finalist
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences by tackling the trash fire of 2020.   
finalist
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to strengthen the brand’s association within Global Football (soccer).
finalist
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little different. We needed to make sure French's stayed the flavor of the season. Our goal was to help them stand out in a flattening, commoditized category. So the next time consumers went to the mustard aisle, they picked French’s.
finalist
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But when the pandemic hit, we had to cancel the celebrations and pivot. With the world in total chaos, Mike’s Hard Lemonade, a brand that is all about optimism and drinking on the bright side, decided it was time to give back. Mike’s Hard Lemonade knows all…
finalist
Live Rangerously: Building America’s Fastest Growing Craft Beer
Voodoo Ranger is a masterbrand of IPAs from New Belgium Brewing with national distribution. The craft beer category as a whole is down 8-12% year over year with the health and experience shift of younger consumers leading back to spirits. Our objective was to differentiate Voodoo Ranger from the incredible “sea of sameness” in the category - be…
finalist
MOVEMENT Live by Michelob ULTRA
For the past 3 years, MOVEMENT by Michelob ULTRA has brought fun, large-scale wellness festivals to cities across the country connecting fitness communities to consumers with a healthy lifestyle who enjoy beer. MOVEMENT by Michelob ULTRA helped the brand gain credibility in the wellness space and was a hit with consumers across the country, helpin…

Nominees

Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of alcohol brands. AMCN Content Room knew this was the perfect opportunity for Diageo because of our host and Fear The Walking Dead star, Colman Domingo’s passion for mixology and storytelling. We worked closely with Colman to bring their brands, such as Bulleit, K…
Busch Apple
Our objective was to expand our product line by introducing our first flavored beer. We wanted to recruit price-conscious 21+ consumers that do not like the taste of beer to the beer category.
Busch Dog Brew
While many across the country were stuck at home this spring, it gave thousands the opportunity to welcome a new furry friend into their household. Earlier in the year, Busch played a part in helping sheltered dogs find a home by facilitating hundreds of foster commitments and adoptions of dogs by offering beer money with its “Foster a Dog” program.” Follow…
Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while also driving traffic and sales for its retailers. BuzzBallz needed a method to promote their drink and drive retailer sales while adhering to regulations and maintaining a level playing field in the marketplace. BuzzBallz realized that to achieve their objecti…
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, but it was time for Martell to recruit the next generation of cognac drinkers in a world where socializing goes beyond the physical space. The social media landscape is an existing challenge today for the spirits category. While the top 5 spirits categories d…
Mix it Up with Cointreau and Food Network
In 2020, Food Network and Cointreau partnered for the Mix it Up with Cointreau integrated campaign. Cocktail making at home has never been more relevant – Cointreau is looking to capitalize on this trend and lean into their recent growth momentum to reach their target audience (“The New Host”), inspire both classic and creative home cocktail making and soli…
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of July. In an effort to shift the narrative around tequila, Patrón wanted a holiday experience that made tequila THE go to spirit to gift for the holiday season. Patrón also wanted a way to help customers connect despite holiday plans shifting across the country,…
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail to experience that tradition. But with travel plans on hold, Wild Turkey looked for ways to create a virtual journey to the Bluegrass State.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!