THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media or digital in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Winner

Wine, Beer & Spirits
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…

Finalists

Wine, Beer & Spirits
finalist
gold honor
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Wine, Beer & Spirits
finalist
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Wine, Beer & Spirits
finalist
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
Wine, Beer & Spirits
finalist
Live Rangerously: Building America’s Fastest Growing Craft Beer
Voodoo Ranger is a masterbrand of IPAs from New Belgium Brewing with national distribution. The cra…
Wine, Beer & Spirits
finalist
audience honor
MOVEMENT Live by Michelob ULTRA
For the past 3 years, MOVEMENT by Michelob ULTRA has brought fun, large-scale wellness festivals to…

Nominees

Wine, Beer & Spirits
Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of al…
Wine, Beer & Spirits
Busch Apple
Our objective was to expand our product line by introducing our first flavored beer. We wanted to r…
Wine, Beer & Spirits
Busch Dog Brew
While many across the country were stuck at home this spring, it gave thousands the opportunity to …
Wine, Beer & Spirits
Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while als…
Wine, Beer & Spirits
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, bu…
Wine, Beer & Spirits
Mix it Up with Cointreau and Food Network
In 2020, Food Network and Cointreau partnered for the Mix it Up with Cointreau integrated campaign.…
Wine, Beer & Spirits
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Wine, Beer & Spirits
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five…