THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media or digital in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Nominees

Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of al…
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…
Busch Apple
Our objective was to expand our product line by introducing our first flavored beer. We wanted to r…
Busch Dog Brew
While many across the country were stuck at home this spring, it gave thousands the opportunity to …
Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while als…
finalist
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
finalist
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
finalist
Live Rangerously: Building America’s Fastest Growing Craft Beer
Voodoo Ranger is a masterbrand of IPAs from New Belgium Brewing with national distribution. The cra…
finalist
audience honor
MOVEMENT Live by Michelob ULTRA
For the past 3 years, MOVEMENT by Michelob ULTRA has brought fun, large-scale wellness festivals to…
finalist
gold honor
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, bu…
Mix it Up with Cointreau and Food Network
In 2020, Food Network and Cointreau partnered for the Mix it Up with Cointreau integrated campaign.…
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five…