ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Manitruck

Gold Distinction in Physical & Digital, Wine, Beer & Spirits

Entered in Real Time Response

Objective

BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences by tackling the trash fire of 2020. 

 

Strategy

INSIGHT:

As a brand that was born and raised on social media, BABE Wine is constantly engaging in what gets our followers talking. But in March of 2020, the conversation drastically changed. With non-essential businesses closed and stay-at-home orders in place, people were stuck inside without their go-to self-care routines to stay sane. 

It didn’t take long for everyone’s nails to fall apart. Everywhere we looked, our fans were posting their horrible quarantine nails. 

 

STRATEGY:

As a brand dedicated to making our consumers feel seen, we had to step in and help them with their trash nails. While other brands were *talking* about missing normal life, BABE decided to actually do something about it and give people two things they desperately needed: a manicure...and wine. 

In just 2 weeks, we designed and built the world’s first-ever socially-distanced, COVID-safe, Mobile Manicure Truck. We then took to the streets of Brooklyn to give New Yorkers free manicures *AND* wine. 

 

Results

Even with ZERO advertising, word quickly spread, and people lined up around the block. Socially-distanced, of course.

25, 000, 000 EARNED IMPRESSIONS

People on social were begging us to visit their city and share the truck’s next location. With over 25 million earned impressions, the demand was high for socially-distanced manicures and wine.

So we decided to convert our handmade mani-trailer into a mani-van, and took it on a nationwide tour – treating thousands more people across the country to some COVID-safe self-care and wine.

Because when everything else is falling apart, the least BABE could do was get people’s nails together.

Media

Video for Manitruck

Produced by

draftLine, BABE Wine

Links

Entry Credits