THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Austral…

Finalists

Real Time Response
finalist
gold honor
Tim Tam British Collection
In recent years, Tim Tam marketing focus has been on growth through innovation (e.g. new flavour ra…
Real Time Response
finalist
silver honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Real Time Response
finalist
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands …
Real Time Response
finalist
Agusha #INTHEFORT
Agusha - #INTHEFORT - the title of which calls for staying at home as well as referencing children’…
Real Time Response
finalist
audience honor
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…

Nominees

Real Time Response
finalist
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands …
Real Time Response
#RaceAtHomeChallenge
Following the announcement of the Formula E races cancellations due to COVID-19, they adapted a dig…
Real Time Response
#StayingintheTARDIS – Doctor Who’s lockdown initiative and response to COVID-19
At the beginning of the 2020 lockdown in March, no one could have known what was going to happen. T…
Real Time Response
Aarya on Disney+ Hotstar: Shashi Tharoor’s Debut
  For the new original series on Disney+ Hotstar VIP, Aarya, we noticed a recurring comment on o…
Real Time Response
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Real Time Response
finalist
Agusha #INTHEFORT
Agusha - #INTHEFORT - the title of which calls for staying at home as well as referencing children’…
Real Time Response
Arby’s – National Hat Day
Arby's is constantly looking for opportunities to spark conversation and engagement across all of t…
Real Time Response
Associate Hero Campaign
Demonstrate gratitude for our associates who were working hard amidst challenging and uncertain cir…
Real Time Response
finalist
audience honor
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Real Time Response
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more …
Real Time Response
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…
Real Time Response
Chipotle Together
Before March 2020, approximately 20% of Chipotle’s sales were digital. But with a global pandemic s…
Real Time Response
David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal …
Real Time Response
Foster A Dog, Get Busch
Covid-19 caused sudden changes to daily life as we knew it, and during a time of uncertainty, Busch…
Real Time Response
Gif a Little Love
Confidential. 
Real Time Response
winner
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Austral…
Real Time Response
Lily from Home
Confidential. 
Real Time Response
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Real Time Response
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were fac…
Real Time Response
Natural Light Intern 2020
Natty Light is all about supporting its fans transition to adulthood by helping young LDA consumers…
Real Time Response
finalist
silver honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Real Time Response
Olmeca Day of the Dead Trends
Olmeca focuses on the young audience and occupies the territory of spontaneous parties. Every year …
Real Time Response
Olmeca Party Calls!
Because of the pandemic people had to live in lockdown. But they wanted to continue socializing and…
Real Time Response
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Real Time Response
Smaht Park Super Bowl Twitter Responses
We launched the all-new 2020 Sonata during Super Bowl with an eye to its advanced style and technol…
Real Time Response
Superb Owl Spotlight – Powered by the Honda Pilot
Super Bowl Sunday is one of the biggest conversations in sports, especially on Twitter. But the NFL…
Real Time Response
finalist
gold honor
Tim Tam British Collection
In recent years, Tim Tam marketing focus has been on growth through innovation (e.g. new flavour ra…
Real Time Response
Verizon Media Champions Mental Health During COVID-19
At the onset of the COVID-19 pandemic, it became immediately apparent that there was a new challeng…
Real Time Response
West Elm Zoom Backgrounds
As the Covid-19 pandemic escalated in March 2020, millions of people found themselves turning to a …