THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Nominees

finalist
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands …
#RaceAtHomeChallenge
Following the announcement of the Formula E races cancellations due to COVID-19, they adapted a dig…
#StayingintheTARDIS – Doctor Who’s lockdown initiative and response to COVID-19
At the beginning of the 2020 lockdown in March, no one could have known what was going to happen. T…
Aarya on Disney+ Hotstar: Shashi Tharoor’s Debut
  For the new original series on Disney+ Hotstar VIP, Aarya, we noticed a recurring comment on o…
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
finalist
Agusha #INTHEFORT
Agusha - #INTHEFORT - the title of which calls for staying at home as well as referencing children’…
Arby’s – National Hat Day
Arby's is constantly looking for opportunities to spark conversation and engagement across all of t…
Associate Hero Campaign
Demonstrate gratitude for our associates who were working hard amidst challenging and uncertain cir…
finalist
audience honor
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more …
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…
Chipotle Together
Before March 2020, approximately 20% of Chipotle’s sales were digital. But with a global pandemic s…
David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal …
Foster A Dog, Get Busch
Covid-19 caused sudden changes to daily life as we knew it, and during a time of uncertainty, Busch…
Gif a Little Love
Confidential. 
winner
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Austral…
Lily from Home
Confidential. 
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were fac…
Natural Light Intern 2020
Natty Light is all about supporting its fans transition to adulthood by helping young LDA consumers…
finalist
silver honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Olmeca Day of the Dead Trends
Olmeca focuses on the young audience and occupies the territory of spontaneous parties. Every year …
Olmeca Party Calls!
Because of the pandemic people had to live in lockdown. But they wanted to continue socializing and…
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Smaht Park Super Bowl Twitter Responses
We launched the all-new 2020 Sonata during Super Bowl with an eye to its advanced style and technol…
Superb Owl Spotlight – Powered by the Honda Pilot
Super Bowl Sunday is one of the biggest conversations in sports, especially on Twitter. But the NFL…
finalist
gold honor
Tim Tam British Collection
In recent years, Tim Tam marketing focus has been on growth through innovation (e.g. new flavour ra…
Verizon Media Champions Mental Health During COVID-19
At the onset of the COVID-19 pandemic, it became immediately apparent that there was a new challeng…
West Elm Zoom Backgrounds
As the Covid-19 pandemic escalated in March 2020, millions of people found themselves turning to a …