THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Austral…

Finalists

Real Time Response
finalist
gold honor
Tim Tam British Collection
In recent years, Tim Tam marketing focus has been on growth through innovation (e.g. new flavour ra…
Real Time Response
finalist
silver honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Real Time Response
finalist
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands …
Real Time Response
finalist
Agusha #INTHEFORT
Agusha - #INTHEFORT - the title of which calls for staying at home as well as referencing children’…
Real Time Response
finalist
audience honor
Babe x Bumble
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…

Nominees

Real Time Response
#RaceAtHomeChallenge
Following the announcement of the Formula E races cancellations due to COVID-19, they adapted a dig…
Real Time Response
#StayingintheTARDIS – Doctor Who’s lockdown initiative and response to COVID-19
At the beginning of the 2020 lockdown in March, no one could have known what was going to happen. T…
Real Time Response
Aarya on Disney+ Hotstar: Shashi Tharoor’s Debut
  For the new original series on Disney+ Hotstar VIP, Aarya, we noticed a recurring comment on o…
Real Time Response
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Real Time Response
Arby’s – National Hat Day
Arby's is constantly looking for opportunities to spark conversation and engagement across all of t…
Real Time Response
Associate Hero Campaign
Demonstrate gratitude for our associates who were working hard amidst challenging and uncertain cir…
Real Time Response
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more …
Real Time Response
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…
Real Time Response
Chipotle Together
Before March 2020, approximately 20% of Chipotle’s sales were digital. But with a global pandemic s…
Real Time Response
David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal …
Real Time Response
Foster A Dog, Get Busch
Covid-19 caused sudden changes to daily life as we knew it, and during a time of uncertainty, Busch…
Real Time Response
Gif a Little Love
Confidential. 
Real Time Response
Lily from Home
Confidential. 
Real Time Response
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Real Time Response
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were fac…
Real Time Response
Natural Light Intern 2020
Natty Light is all about supporting its fans transition to adulthood by helping young LDA consumers…
Real Time Response
Olmeca Day of the Dead Trends
Olmeca focuses on the young audience and occupies the territory of spontaneous parties. Every year …
Real Time Response
Olmeca Party Calls!
Because of the pandemic people had to live in lockdown. But they wanted to continue socializing and…
Real Time Response
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Real Time Response
Smaht Park Super Bowl Twitter Responses
We launched the all-new 2020 Sonata during Super Bowl with an eye to its advanced style and technol…
Real Time Response
Superb Owl Spotlight – Powered by the Honda Pilot
Super Bowl Sunday is one of the biggest conversations in sports, especially on Twitter. But the NFL…
Real Time Response
Verizon Media Champions Mental Health During COVID-19
At the onset of the COVID-19 pandemic, it became immediately apparent that there was a new challeng…
Real Time Response
West Elm Zoom Backgrounds
As the Covid-19 pandemic escalated in March 2020, millions of people found themselves turning to a …