THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the…

Finalists

Real Time Response
finalist
gold honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Real Time Response
finalist
silver honor
Arby's Sonic Movie
Over the last few years, Arby’s has developed a cult following on its social channels by creating h…
Real Time Response
finalist
bronze honor
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Real Time Response
finalist
bronze honor
audience honor
Southwest Airlines: Operation #RescueTheDress
Around 7 p.m. on a Thursday night, a tweet came through our mentions. The tone was urgent, and the …
Real Time Response
finalist
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…

Nominees

Real Time Response
finalist
bronze honor
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Real Time Response
#RainforestFireChannel
The Amazon rainforest, one of the most ecologically significant environments on Earth is burning at…
Real Time Response
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
Real Time Response
'Nationals' Light Seltzer
After a surprise defeat over the Cardinals, the Washington Nationals entered the World Series for t…
Real Time Response
AREA15 x Storm Area 51
On June 27, 2019, a Facebook event titled “Storm Area 51, They Can’t Stop All of Us,” was created c…
Real Time Response
finalist
silver honor
Arby's Sonic Movie
Over the last few years, Arby’s has developed a cult following on its social channels by creating h…
Real Time Response
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Real Time Response
Betting on the U.S.
The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American…
Real Time Response
Birdie Light
Natural Light’s biggest competitor is Miller Lite, and Natty aims to poke fun at them whenever poss…
Real Time Response
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Real Time Response
Haunted - Sketchy as Hell
Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s ne…
Real Time Response
Hertz Social Customer Care
In May 2019, Hertz brought back in house our Social Customer Care Team. This team was made up of se…
Real Time Response
winner
Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the…
Real Time Response
Millennial Paint Scheme
Busch has played a role in sponsoring NASCAR for decades, both of the league and individual drivers…
Real Time Response
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…
Real Time Response
NFL Draft
The NFL Draft is one of the most celebrated events within the sports world. It’s when young college…
Real Time Response
finalist
gold honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Real Time Response
finalist
bronze honor
audience honor
Southwest Airlines: Operation #RescueTheDress
Around 7 p.m. on a Thursday night, a tweet came through our mentions. The tone was urgent, and the …
Real Time Response
Supporting Parents Through the MOMO Challenge Hoax
On any given day, Primrose Schools — one of the nation’s leaders in early childhood education — act…
Real Time Response
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…
Real Time Response
Uber: Retweeting FTW
Did your ride have a funny aroma that you hated? Tweet.  Did your driver sing a song that you love…
Real Time Response
finalist
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…