THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 12th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Nominees

finalist
bronze honor
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
#RainforestFireChannel
The Amazon rainforest, one of the most ecologically significant environments on Earth is burning at…
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
'Nationals' Light Seltzer
After a surprise defeat over the Cardinals, the Washington Nationals entered the World Series for t…
AREA15 x Storm Area 51
On June 27, 2019, a Facebook event titled “Storm Area 51, They Can’t Stop All of Us,” was created c…
finalist
silver honor
Arby's Sonic Movie
Over the last few years, Arby’s has developed a cult following on its social channels by creating h…
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Betting on the U.S.
The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American…
Birdie Light
Natural Light’s biggest competitor is Miller Lite, and Natty aims to poke fun at them whenever poss…
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Haunted - Sketchy as Hell
Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s ne…
Hertz Social Customer Care
In May 2019, Hertz brought back in house our Social Customer Care Team. This team was made up of se…
winner
Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the…
Millennial Paint Scheme
Busch has played a role in sponsoring NASCAR for decades, both of the league and individual drivers…
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…
NFL Draft
The NFL Draft is one of the most celebrated events within the sports world. It’s when young college…
finalist
gold honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
finalist
bronze honor
audience honor
Southwest Airlines: Operation #RescueTheDress
Around 7 p.m. on a Thursday night, a tweet came through our mentions. The tone was urgent, and the …
Supporting Parents Through the MOMO Challenge Hoax
On any given day, Primrose Schools — one of the nation’s leaders in early childhood education — act…
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…
Uber: Retweeting FTW
Did your ride have a funny aroma that you hated? Tweet.  Did your driver sing a song that you love…
finalist
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…