Best Real Time Response in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response

Ice Dog Sandwich

Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the…

Finalists

Real Time Response

Popeyes - Chicken Wars

The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…

Real Time Response

Arby's Sonic Movie

Over the last few years, Arby’s has developed a cult following on its social channels by creating h…

Real Time Response

Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …

Real Time Response

Southwest Airlines: Operation #RescueTheDress

Around 7 p.m. on a Thursday night, a tweet came through our mentions. The tone was urgent, and the …

Real Time Response

Vita Coco’s Impossible to Hate Tweet

Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…

Nominees

Real Time Response

#RainforestFireChannel

The Amazon rainforest, one of the most ecologically significant environments on Earth is burning at…

Real Time Response

Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …

Real Time Response

'Nationals' Light Seltzer

After a surprise defeat over the Cardinals, the Washington Nationals entered the World Series for t…

Real Time Response

AREA15 x Storm Area 51

On June 27, 2019, a Facebook event titled “Storm Area 51, They Can’t Stop All of Us,” was created c…

Real Time Response

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…

Real Time Response

Betting on the U.S.

The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American…

Real Time Response

Natural Light’s biggest competitor is Miller Lite, and Natty aims to poke fun at them whenever poss…

Real Time Response

Bring Back The Brick

Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …

Real Time Response

Haunted - Sketchy as Hell

Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s ne…

Real Time Response

Hertz Social Customer Care

In May 2019, Hertz brought back in house our Social Customer Care Team. This team was made up of se…

Real Time Response

Millennial Paint Scheme

Busch has played a role in sponsoring NASCAR for decades, both of the league and individual drivers…

Real Time Response

Monday Night Football Cat

It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…

Real Time Response

The NFL Draft is one of the most celebrated events within the sports world. It’s when young college…

Real Time Response

Supporting Parents Through the MOMO Challenge Hoax

On any given day, Primrose Schools — one of the nation’s leaders in early childhood education — act…

Real Time Response

Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…

Real Time Response

Uber: Retweeting FTW

Did your ride have a funny aroma that you hated? Tweet. Did your driver sing a song that you love…