THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the…

Finalists

Real Time Response
finalist
gold honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Real Time Response
finalist
silver honor
Arby's Sonic Movie
Over the last few years, Arby’s has developed a cult following on its social channels by creating h…
Real Time Response
finalist
bronze honor
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Real Time Response
finalist
bronze honor
audience honor
Southwest Airlines: Operation #RescueTheDress
Around 7 p.m. on a Thursday night, a tweet came through our mentions. The tone was urgent, and the …
Real Time Response
finalist
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…

Nominees

Real Time Response
#RainforestFireChannel
The Amazon rainforest, one of the most ecologically significant environments on Earth is burning at…
Real Time Response
#TexansFriday
Football in Houston has a special place in our city’s heart. We live, eat, breathe football and …
Real Time Response
'Nationals' Light Seltzer
After a surprise defeat over the Cardinals, the Washington Nationals entered the World Series for t…
Real Time Response
AREA15 x Storm Area 51
On June 27, 2019, a Facebook event titled “Storm Area 51, They Can’t Stop All of Us,” was created c…
Real Time Response
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Real Time Response
Betting on the U.S.
The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American…
Real Time Response
Birdie Light
Natural Light’s biggest competitor is Miller Lite, and Natty aims to poke fun at them whenever poss…
Real Time Response
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Real Time Response
Haunted - Sketchy as Hell
Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s ne…
Real Time Response
Hertz Social Customer Care
In May 2019, Hertz brought back in house our Social Customer Care Team. This team was made up of se…
Real Time Response
Millennial Paint Scheme
Busch has played a role in sponsoring NASCAR for decades, both of the league and individual drivers…
Real Time Response
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…
Real Time Response
NFL Draft
The NFL Draft is one of the most celebrated events within the sports world. It’s when young college…
Real Time Response
Supporting Parents Through the MOMO Challenge Hoax
On any given day, Primrose Schools — one of the nation’s leaders in early childhood education — act…
Real Time Response
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…
Real Time Response
Uber: Retweeting FTW
Did your ride have a funny aroma that you hated? Tweet.  Did your driver sing a song that you love…