12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Haunted - Sketchy as Hell

Entered in Real Time Response, Reddit

Objective

Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s new series about real people who have been possessed by demons, abducted by aliens, or terrorized by ghosts, we needed a scary good campaign that would instantly pique the interest of core horror fans.

Strategy

Knowing that our perfect audience was on Reddit, we decided to launch a surprise mini-campaign that would span across the platform. It brought life to our core horror fans' worst nightmares with sketches from some scary good artists. We started with beautifully terrifying first look illustrations inspired by each episode that were shared into popular subreddits to give us some early karma, start conversation between us and the fans, and help pave the way to our larger nightmare initiative.

Once all of the first looks were released, we asked the Reddit community one question “What are your most vivid and consistent nightmares?” and watched as the replies started pouring in. To keep Reddit’s attention and shock them with an unexpected real-time response, we called upon the 5 artists we had on stand by, including some big names like Kim Jung Gi and Jim Mahfood, to instantly start sketching their personal interpretations of some of the best nightmare stories we received.

Results

Two days, 150 nightmare submissions, and 31 sketches later we saw huge results with press mentions from outlets like IGN, SlashFilm, Bloody Disgusting and Dread Central. And more importantly, core fan sentiment was off the charts. Making this an experience that crept into the minds of fans and lingered - kind of like a good haunting.

Media

Video for Haunted - Sketchy as Hell

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.