ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Haunted - Sketchy as Hell

Winner in Reddit

Audience Honor in Reddit

Entered in Real Time Response

About this entry

Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s new series about real people who have been possessed by demons, abducted by aliens, or terrorized by ghosts, we needed a scary good campaign that would instantly pique the interest of core horror fans.

Why does this entry deserve to win?

Knowing that our perfect audience was on Reddit, we decided to launch a surprise mini-campaign that would span across the platform. It brought life to our core horror fans' worst nightmares with sketches from some scary good artists. We started with beautifully terrifying first look illustrations inspired by each episode that were shared into popular subreddits to give us some early karma, start conversation between us and the fans, and help pave the way to our larger nightmare initiative.

Once all of the first looks were released, we asked the Reddit community one question “What are your most vivid and consistent nightmares?” and watched as the replies started pouring in. To keep Reddit’s attention and shock them with an unexpected real-time response, we called upon the 5 artists we had on stand by, including some big names like Kim Jung Gi and Jim Mahfood, to instantly start sketching their personal interpretations of some of the best nightmare stories we received.

Results

Two days, 150 nightmare submissions, and 31 sketches later we saw huge results with press mentions from outlets like IGN, SlashFilm, Bloody Disgusting and Dread Central. And more importantly, core fan sentiment was off the charts. Making this an experience that crept into the minds of fans and lingered - kind of like a good haunting.

Media

Video for Haunted - Sketchy as Hell

Produced by

hi5.agency, Netflix

Links

Entry Credits