THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the kill…

Finalists

Real Time Response
finalist
gold honor
Enough: MTV's Parkland Response
Following the tragic shooting in Parkland, students from across the country rose up to demand chang…
Real Time Response
finalist
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Real Time Response
finalist
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn'…
Real Time Response
finalist
audience honor
Disney: Ralph Breaks YouTube
Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in A…
Real Time Response
finalist
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build …

Nominees

Real Time Response
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the kill…
Real Time Response
finalist
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Real Time Response
finalist
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn'…
Real Time Response
Days Inn at the Oscars
Our objective was to drive relevance and build mindshare with consumers throughout the year. To do …
Real Time Response
finalist
audience honor
Disney: Ralph Breaks YouTube
Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in A…
Real Time Response
finalist
gold honor
Enough: MTV's Parkland Response
Following the tragic shooting in Parkland, students from across the country rose up to demand chang…
Real Time Response
MTN DEW® & KEVIN HART TROLL THE CITY OF MIAMI
Keeping MTN DEW relevant means staying one step ahead of the game. It means creating a powerful bra…
Real Time Response
finalist
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build …
Real Time Response
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…
Real Time Response
Social Listening Saves a Garlic Company's Image
Christopher Ranch is a family-owned farming operation and is the largest producer of garlic in the …
Real Time Response
Toy Story Land
Real Time Response
World Cup 2018: Pelé and Mbappe
MGG Investment Group, owner of the global intellectual property rights of international icon Pelé, …