Best Real Time Response in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response

#CrockPotIsInnocent

When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the killer of one of television's favorite dads, Crock-Pot® knew it was in hot water. After a season of tantalizing teasers, the nation's #1 television drama, 'This is Us,' finally revealed during its season finale (20M+ viewers) on January 23rd, 2018, that …

Finalists

Real Time Response

Enough: MTV's Parkland Response

Following the tragic shooting in Parkland, students from across the country rose up to demand change. MTV leveraged its various platforms to lift up and amplify the voices of those young people activating, in turn inspiring countless others to engage in the fight to end gun violence.The campaign kicked off during the National School Walkout on Mar…

Real Time Response

#TUNNELNOTTONNEL

The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drivers annually. A gigantic glowing sign sits above the entrance to the tunnel, proudly greeting each and every commuter on their way into the city.In what has become an annual tradition, New York City officials placed holiday decorations, a Christmas tr…

Real Time Response

Arby’s #MakeMySandwich: A Portrait of Social Success

Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn't "sandwiched" (heh, heh) between its competitors — Arby's refreshed its "We Have the Meats" brand position to showcase the variety of sandwiches it offers. As Arby's Social AOR, our challenge was to create a campaign that, working in conjunction wit…

Real Time Response

Disney: Ralph Breaks YouTube

Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in APAC. In October 2018, while promoting Ralph Breaks The Internet, Digitas spotted an opportunity to create awareness of the film when YouTube literally broke.

Real Time Response

Mason Ramsey aka Walmart Yodel Boy Live Event

Walmart stores are an inviting place where everyone in the community is welcome to shop. To build positive perception of our brand within the social space, we've focused on looking for opportunities to engage our audience in culturally relevant moments. Walmart had the chance to amplify one of these opportunities that connected the in-store commu…

Nominees

Real Time Response

Days Inn at the Oscars

Our objective was to drive relevance and build mindshare with consumers throughout the year. To do this, we developed a strategy to monitor current pop culture trends and conversations, and identify moments where Days Inn could jump in and engage audiences in an authentic and relevant way.Our target audience is young, on-the-go American families and friends…

Real Time Response

MTN DEW® & KEVIN HART TROLL THE CITY OF MIAMI

Keeping MTN DEW relevant means staying one step ahead of the game. It means creating a powerful brand narrative that permeates everything from awe-inspiring activations and advertising to everyday media moments … and everything in between.When MTN DEW tasked Golin with boosting brand awareness around the NBA playoffs, we jumped at the opportunity. It didn't…

Real Time Response

Shipping a Truckload of Trolling for National Avocado Day

Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOBA been giving free guacamole with entrées for years, they don't need to rely on made-up holidays or force you to dress up in costume to get the job done. Give…

Real Time Response

Social Listening Saves a Garlic Company's Image

Christopher Ranch is a family-owned farming operation and is the largest producer of garlic in the United States. Christopher Ranch farms have over 5,000 acres of row crops and employs hundreds to grow, harvest, process, and pack millions of pounds of garlic each year for retail, restaurants and other food producers.Throughout their history, Christopher Ran…

Real Time Response

Real Time Response

World Cup 2018: Pelé and Mbappe

MGG Investment Group, owner of the global intellectual property rights of international icon Pelé, and its new management team Sport 10, chose Gravity to aid in developing and expanding the Pelé brand image and social media.For a generation, soccer was one man: Pelé. But even for legends, memories can fade over time. Our challenge was to reintroduce Pelé's …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.