ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the killer of one of television's favorite dads, Crock-Pot® knew it was in hot water. After a season of tantalizing teasers, the nation's #1 television drama, 'This is Us,' finally revealed during its season finale (20M+ viewers) on January 23rd, 2018, that …

Finalists

Real Time Response
finalist
gold
Enough: MTV's Parkland Response
Following the tragic shooting in Parkland, students from across the country rose up to demand change. MTV leveraged its various platforms to lift up and amplify the voices of those young people activating, in turn inspiring countless others to engage in the fight to end gun violence.The campaign kicked off during the National School Walkout on Mar…
Real Time Response
finalist
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drivers annually. A gigantic glowing sign sits above the entrance to the tunnel, proudly greeting each and every commuter on their way into the city.In what has become an annual tradition, New York City officials placed holiday decorations, a Christmas tr…
Real Time Response
finalist
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn't "sandwiched" (heh, heh) between its competitors — Arby's refreshed its "We Have the Meats" brand position to showcase the variety of sandwiches it offers. As Arby's Social AOR, our challenge was to create a campaign that, working in conjunction wit…
Real Time Response
finalist
audience
Disney: Ralph Breaks YouTube
Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in APAC. In October 2018, while promoting Ralph Breaks The Internet, Digitas spotted an opportunity to create awareness of the film when YouTube literally broke.
Real Time Response
finalist
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build positive perception of our brand within the social space, we've focused on looking for opportunities to engage our audience in culturally relevant moments. Walmart had the chance to amplify one of these opportunities that connected the in-store commu…

Nominees

Real Time Response
Days Inn at the Oscars
Our objective was to drive relevance and build mindshare with consumers throughout the year. To do this, we developed a strategy to monitor current pop culture trends and conversations, and identify moments where Days Inn could jump in and engage audiences in an authentic and relevant way.Our target audience is young, on-the-go American families and friends…
Real Time Response
MTN DEW® & KEVIN HART TROLL THE CITY OF MIAMI
Keeping MTN DEW relevant means staying one step ahead of the game. It means creating a powerful brand narrative that permeates everything from awe-inspiring activations and advertising to everyday media moments … and everything in between.When MTN DEW tasked Golin with boosting brand awareness around the NBA playoffs, we jumped at the opportunity. It didn't…
Real Time Response
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOBA been giving free guacamole with entrées for years, they don't need to rely on made-up holidays or force you to dress up in costume to get the job done. Give…
Real Time Response
Social Listening Saves a Garlic Company's Image
Christopher Ranch is a family-owned farming operation and is the largest producer of garlic in the United States. Christopher Ranch farms have over 5,000 acres of row crops and employs hundreds to grow, harvest, process, and pack millions of pounds of garlic each year for retail, restaurants and other food producers.Throughout their history, Christopher Ran…
Real Time Response
Toy Story Land
Real Time Response
World Cup 2018: Pelé and Mbappe
MGG Investment Group, owner of the global intellectual property rights of international icon Pelé, and its new management team Sport 10, chose Gravity to aid in developing and expanding the Pelé brand image and social media.For a generation, soccer was one man: Pelé. But even for legends, memories can fade over time. Our challenge was to reintroduce Pelé's …