THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 11th Annual Shorty Awards
Best Real Time Response
This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.
See previous winners and honorees here.
Winner
Real Time Response
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the kill…
Finalists
Real Time Response
finalist
gold honor
Enough: MTV's Parkland Response
Following the tragic shooting in Parkland, students from across the country rose up to demand chang…
Real Time Response
finalist
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Real Time Response
finalist
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn'…
Real Time Response
finalist
audience honor
Disney: Ralph Breaks YouTube
Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in A…
Real Time Response
finalist
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build …
Nominees
Real Time Response
Days Inn at the Oscars
Our objective was to drive relevance and build mindshare with consumers throughout the year. To do …
Real Time Response
MTN DEW® & KEVIN HART TROLL THE CITY OF MIAMI
Keeping MTN DEW relevant means staying one step ahead of the game. It means creating a powerful bra…
Real Time Response
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…
Real Time Response
Social Listening Saves a Garlic Company's Image
Christopher Ranch is a family-owned farming operation and is the largest producer of garlic in the …
Real Time Response
Toy Story Land
Real Time Response
World Cup 2018: Pelé and Mbappe
MGG Investment Group, owner of the global intellectual property rights of international icon Pelé, …
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