Best Real Time Response in Social Media - Shorty Awards

11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Influencers

Honoring the most notable and viral Influencers from 2018. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Start an entry in this category

Real Time Response

#CrockPotIsInnocent

When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the killer of one of television's favorite dads, Crock-Pot® knew it was in hot water. After a season of tantal...

Real Time Response

#TUNNELNOTTONNEL

The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drivers annually. A gigantic glowing sign sits above the entrance to the tunnel, proudly greeting each and ...

Real Time Response

Days Inn at the Oscars

Our objective was to drive relevance and build mindshare with consumers throughout the year. To do this, we developed a strategy to monitor current pop culture trends and conversations, and identify mo...

Real Time Response

Disney: Ralph Breaks YouTube

Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in APAC. In October 2018, while promoting Ralph Breaks The Internet, Digitas spotted an opportunity to cre...

Real Time Response

Enough: MTV's Parkland Response

Following the tragic shooting in Parkland, students from across the country rose up to demand change. MTV leveraged its various platforms to lift up and amplify the voices of those young people activat...

Real Time Response

MTN DEW® & KEVIN HART TROLL THE CITY OF MIAMI

Keeping MTN DEW relevant means staying one step ahead of the game. It means creating a powerful brand narrative that permeates everything from awe-inspiring activations and advertising to everyday medi...

Real Time Response

Shipping a Truckload of Trolling for National Avocado Day

Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOB...

Real Time Response

Social Listening Saves a Garlic Company's Image

Christopher Ranch is a family-owned farming operation and is the largest producer of garlic in the United States. Christopher Ranch farms have over 5,000 acres of row crops and employs hundreds to grow...

Real Time Response

World Cup 2018: Pelé and Mbappe

MGG Investment Group, owner of the global intellectual property rights of international icon Pelé, and its new management team Sport 10, chose Gravity to aid in developing and expanding the Pelé brand ...

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019