THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 11th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the kill…

Finalists

Real Time Response
finalist
gold honor
Enough: MTV's Parkland Response
Following the tragic shooting in Parkland, students from across the country rose up to demand chang…
Real Time Response
finalist
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Real Time Response
finalist
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn'…
Real Time Response
finalist
audience honor
Disney: Ralph Breaks YouTube
Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in A…
Real Time Response
finalist
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build …

Nominees

Real Time Response
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the kill…
Real Time Response
finalist
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Real Time Response
finalist
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn'…
Real Time Response
Days Inn at the Oscars
Our objective was to drive relevance and build mindshare with consumers throughout the year. To do …
Real Time Response
finalist
audience honor
Disney: Ralph Breaks YouTube
Digitas Singapore has worked with Disney for the past five years, promoting the studio's films in A…
Real Time Response
finalist
gold honor
Enough: MTV's Parkland Response
Following the tragic shooting in Parkland, students from across the country rose up to demand chang…
Real Time Response
MTN DEW® & KEVIN HART TROLL THE CITY OF MIAMI
Keeping MTN DEW relevant means staying one step ahead of the game. It means creating a powerful bra…
Real Time Response
finalist
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build …
Real Time Response
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…
Real Time Response
Social Listening Saves a Garlic Company's Image
Christopher Ranch is a family-owned farming operation and is the largest producer of garlic in the …
Real Time Response
Toy Story Land
Real Time Response
World Cup 2018: Pelé and Mbappe
MGG Investment Group, owner of the global intellectual property rights of international icon Pelé, …