ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Reebok: Nevertheless She Persisted
At Reebok, we see it as our purpose to inspire people to be their absolute best. As a women-first brand, we aim to foster connections with female consumers and authentically showcase Reebok through meaningful stories and experiences. Our fast-paced Newsroom is uniquely positioned to "hack the news" through timely, relevant activations. We're also …

Finalists

Real Time Response
finalist
gold
Twitter Rap Battle
When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweets, the potential for an epic rap feud was born - the likes of which hadn't been seen since Biggie and Tupac.Wingstop wanted to turn this simple tweet into something much larger. It would take the willing participation of a major QSR brand, a cultural…
Real Time Response
finalist
silver
audience
Denny’s Pancake Tweet Offers Simple Distraction
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's America, a place where people from all walks of life come together with family, friends and complete strangers. To be successful in connection with this diverse customer base, Denny's knows it has to communicate with customers on their terms, and in a …
Real Time Response
finalist
silver
L.A. Welcomes Everyone In a Real-Time Activation
Shortly after President Trump proposed his immigration ban, America was beginning to seem like a most unwelcoming place. Discover Los Angeles wanted to tackle that misperception head-on during this culturally relevant moment in time with a powerful message of inclusion to assure the world that Los Angeles was the welcoming place it's always been.
Real Time Response
finalist
bronze
audience
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal at checkout. This staggering performance metric reflects the brand's increasing irrelevance to the modern day shopper.Additionally, PayPal's consumer base amongst millennials was decreasing steadily. Choosing PayPal in a world of Apple Pay and Master…
Real Time Response
finalist
bronze
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nuggets to Burger King now having spicy nuggets.

Nominees

Real Time Response
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates as Father's Day, Children's Day, Black Friday and Christmas. In the first semester, o…
Real Time Response
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood & self-care, we launched our "Movember" #DefineYourBeard campaign -- a visual campaign of male solidarity promoting the importance of men's health.
Real Time Response
Hurricane Irma: MIA Calm Throughout the Storm
In September 2017, as Hurricane Irma blasted toward Florida with winds of 185 MPH, Governor Rick Scott ordered 6.5 million residents to evacuate. Miami International Airport's (MIA) PR & Digital Marketing team charged with crisis communications, prepared for what would become a doubly-difficult challenge. During the hurricane, the team was responsible for i…
Real Time Response
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels sitting along the path of totality, where day would nearly turn to night, to create a truly awe-inspiring guest experience. M Live, spotted the trending story early in 2017, identifying more than 160 hotels, as part of Marriott's portfolio of 30 Brands, sitting…
Real Time Response
Moe's Southwest Grill Calls Out Queso Imposters
Seize the opportunity to highjack the news about Chipotle testing queso and insert Moe's into the conversation, touting the famous, authentic queso we've been serving for 17 years.
Real Time Response
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Content - means that in 2017, one man signing an Executive Order is not the only story that gets heard. Tools like Snapchat, when used well, are a megaphone for anyone to tell their own story, and influencer Anna Russett handed that megaphone to her audience bac…
Real Time Response
Operation Better
Leverage the Super Bowl to highlight Hyundai brand values and engage viewers in real time with positive social response, keeping our fans, viewers and social audience excited and talking about Hyundai.
Real Time Response
Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion
Elevate the Outback Steakhouse brand by creating impactful, newsworthy moments in time to drive national, breakthrough coverage. Generate shareable online coverage of Outback Steakhouse and its offerings, increasing the likelihood that media and consumers alike will share the news with their peers. Spark positive, ownable and sharable social conversations …
Real Time Response
Samsung Puts Trolls Under the Microscope
What to do when your brand gets trolled during a product launch? Turn the conversation around with one viral tweet. Our community managers did just that with a one-character response.
Real Time Response
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers don't always love the classic product's "chalky" taste. So, TUMS launched "Chewy Bites", an antacid that works just as fast as regular TUMS, but with a tasty outer shell and soft, chewy center.Despite its category leadership, TUMS shares were down, partly due to…
Real Time Response
Team USA's Night King Recruitment
Team USA's content strategy is to keep fans excited for the Olympic Games and our Team USA athletes. But to stay relevant between the Summer Olympics and Winter Olympics can be challenging and it takes more than athlete updates: we want to extend our conversations outside of the sports realm.
Real Time Response
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea originated: Juan Martin del Potro, 2009 US Open men's champion, faced the #6 seed Dominic Thiem in the 2017 US Open round of 16. The Argentine came back from two sets down to defeat the Austrian in a 5-set thriller. Del Potro's herculean effort was spurred by the r…