THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Reebok: Nevertheless She Persisted
At Reebok, we see it as our purpose to inspire people to be their absolute best. As a women-first b…

Finalists

Real Time Response
finalist
gold honor
Twitter Rap Battle
When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweet…
Real Time Response
finalist
silver honor
audience honor
Denny’s Pancake Tweet Offers Simple Distraction
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's Am…
Real Time Response
finalist
silver honor
L.A. Welcomes Everyone In a Real-Time Activation
Shortly after President Trump proposed his immigration ban, America was beginning to seem like a mo…
Real Time Response
finalist
bronze honor
audience honor
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal …
Real Time Response
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…

Nominees

Real Time Response
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America.…
Real Time Response
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood …
Real Time Response
finalist
silver honor
audience honor
Denny’s Pancake Tweet Offers Simple Distraction
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's Am…
Real Time Response
Hurricane Irma: MIA Calm Throughout the Storm
In September 2017, as Hurricane Irma blasted toward Florida with winds of 185 MPH, Governor Rick Sc…
Real Time Response
finalist
silver honor
L.A. Welcomes Everyone In a Real-Time Activation
Shortly after President Trump proposed his immigration ban, America was beginning to seem like a mo…
Real Time Response
finalist
bronze honor
audience honor
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal …
Real Time Response
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels s…
Real Time Response
Moe's Southwest Grill Calls Out Queso Imposters
Seize the opportunity to highjack the news about Chipotle testing queso and insert Moe's into the c…
Real Time Response
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Co…
Real Time Response
Operation Better
Leverage the Super Bowl to highlight Hyundai brand values and engage viewers in real time with posi…
Real Time Response
Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion
Elevate the Outback Steakhouse brand by creating impactful, newsworthy moments in time to drive nat…
Real Time Response
winner
Reebok: Nevertheless She Persisted
At Reebok, we see it as our purpose to inspire people to be their absolute best. As a women-first b…
Real Time Response
Samsung Puts Trolls Under the Microscope
What to do when your brand gets trolled during a product launch? Turn the conversation around with …
Real Time Response
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers do…
Real Time Response
Team USA's Night King Recruitment
Team USA's content strategy is to keep fans excited for the Olympic Games and our Team USA athlete…
Real Time Response
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
Real Time Response
finalist
gold honor
Twitter Rap Battle
When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweet…
Real Time Response
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea origi…