11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Finalists

finalist
gold
Twitter Rap Battle
When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweets, the potential for an epic rap feud was born - the likes of which hadn't been seen since Biggie and Tupac.Wingstop wanted to turn this simple tweet into something much larger. It would take the willing participation of a major QSR brand, a cultur...
finalist
silver
audience
Denny’s Pancake Tweet Offers Simple Distraction
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's America, a place where people from all walks of life come together with family, friends and complete strangers. To be successful in connection with this diverse customer base, Denny's knows it has to communicate with customers on their terms, and in ...
finalist
silver
L.A. Welcomes Everyone In a Real-Time Activation
Shortly after President Trump proposed his immigration ban, America was beginning to seem like a most unwelcoming place. Discover Los Angeles wanted to tackle that misperception head-on during this culturally relevant moment in time with a powerful message of inclusion to assure the world that Los Angeles was the welcoming place it's always been.
finalist
bronze
audience
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal at checkout. This staggering performance metric reflects the brand's increasing irrelevance to the modern day shopper.Additionally, PayPal's consumer base amongst millennials was decreasing steadily. Choosing PayPal in a world of Apple Pay and Mast...
finalist
bronze
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nuggets to Burger King now having spicy nuggets.

Nominees

Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates as Father's Day, Children's Day, Black Friday and Christmas. In the first semester,...
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood & self-care, we launched our "Movember" #DefineYourBeard campaign -- a visual campaign of male solidarity promoting the importance of men's health.
Hurricane Irma: MIA Calm Throughout the Storm
In September 2017, as Hurricane Irma blasted toward Florida with winds of 185 MPH, Governor Rick Scott ordered 6.5 million residents to evacuate. Miami International Airport's (MIA) PR & Digital Marketing team charged with crisis communications, prepared for what would become a doubly-difficult challenge. During the hurricane, the team was responsible for...
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels sitting along the path of totality, where day would nearly turn to night, to create a truly awe-inspiring guest experience. M Live, spotted the trending story early in 2017, identifying more than 160 hotels, as part of Marriott's portfolio of 30 Brands, sitti...
Moe's Southwest Grill Calls Out Queso Imposters
Seize the opportunity to highjack the news about Chipotle testing queso and insert Moe's into the conversation, touting the famous, authentic queso we've been serving for 17 years.
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Content - means that in 2017, one man signing an Executive Order is not the only story that gets heard. Tools like Snapchat, when used well, are a megaphone for anyone to tell their own story, and influencer Anna Russett handed that megaphone to her audience b...
Operation Better
Leverage the Super Bowl to highlight Hyundai brand values and engage viewers in real time with positive social response, keeping our fans, viewers and social audience excited and talking about Hyundai.
Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion
Elevate the Outback Steakhouse brand by creating impactful, newsworthy moments in time to drive national, breakthrough coverage. Generate shareable online coverage of Outback Steakhouse and its offerings, increasing the likelihood that media and consumers alike will share the news with their peers. Spark positive, ownable and sharable social conversation...
Samsung Puts Trolls Under the Microscope
What to do when your brand gets trolled during a product launch? Turn the conversation around with one viral tweet. Our community managers did just that with a one-character response.
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers don't always love the classic product's "chalky" taste. So, TUMS launched "Chewy Bites", an antacid that works just as fast as regular TUMS, but with a tasty outer shell and soft, chewy center.Despite its category leadership, TUMS shares were down, partly due ...
Team USA's Night King Recruitment
Team USA's content strategy is to keep fans excited for the Olympic Games and our Team USA athletes. But to stay relevant between the Summer Olympics and Winter Olympics can be challenging and it takes more than athlete updates: we want to extend our conversations outside of the sports realm.
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea originated: Juan Martin del Potro, 2009 US Open men's champion, faced the #6 seed Dominic Thiem in the 2017 US Open round of 16. The Argentine came back from two sets down to defeat the Austrian in a 5-set thriller. Del Potro's herculean effort was spurred by the...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City