THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Nominees

Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America.…
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood …
finalist
silver honor
audience honor
Denny’s Pancake Tweet Offers Simple Distraction
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's Am…
Hurricane Irma: MIA Calm Throughout the Storm
In September 2017, as Hurricane Irma blasted toward Florida with winds of 185 MPH, Governor Rick Sc…
finalist
silver honor
L.A. Welcomes Everyone In a Real-Time Activation
Shortly after President Trump proposed his immigration ban, America was beginning to seem like a mo…
finalist
bronze honor
audience honor
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal …
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels s…
Moe's Southwest Grill Calls Out Queso Imposters
Seize the opportunity to highjack the news about Chipotle testing queso and insert Moe's into the c…
Muslim Ban: Our Voice
Because one voice shouldn't be the only one heard.The power of social media - and User Generated Co…
Operation Better
Leverage the Super Bowl to highlight Hyundai brand values and engage viewers in real time with posi…
Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion
Elevate the Outback Steakhouse brand by creating impactful, newsworthy moments in time to drive nat…
winner
Reebok: Nevertheless She Persisted
At Reebok, we see it as our purpose to inspire people to be their absolute best. As a women-first b…
Samsung Puts Trolls Under the Microscope
What to do when your brand gets trolled during a product launch? Turn the conversation around with …
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers do…
Team USA's Night King Recruitment
Team USA's content strategy is to keep fans excited for the Olympic Games and our Team USA athlete…
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
finalist
gold honor
Twitter Rap Battle
When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweet…
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea origi…