THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…

Finalists

Real Time Response
finalist
gold honor
Pokémaster | "Catch Em All"
When Pokémon Go hit the grid, its effect rippled across the globe creating a challenge for hopeful …
Real Time Response
finalist
silver honor
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…
Real Time Response
finalist
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Real Time Response
finalist
IKEA MEME MANUALS
Our content strategy for IKEA Germany takes the brand value "building a better everyday for the man…
Real Time Response
finalist
audience honor
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against…

Nominees

Real Time Response
#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
Real Time Response
finalist
silver honor
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…
Real Time Response
#NoDAPL Coverage
In 2016, the movement to oppose the $3.8 billion Dakota Access pipeline in the Dakotas became an in…
Real Time Response
#UpForGrabs
As the official sponsor of the Super Bowl 50 Halftime Show, Pepsi was set to pull out all the stops…
Real Time Response
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Real Time Response
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…
Real Time Response
CSIS Asia Maritime Transparency Initiative (AMTI)
The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy researc…
Real Time Response
finalist
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Real Time Response
Creating Cupfusion
Reese's Pieces Peanut Butter Cups were scheduled for a new product launch in Summer 2016. The mashu…
Real Time Response
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Real Time Response
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest st…
Real Time Response
Free to Fly: Pennsylvania Drone Campaign
The Consumer Technology Association (CTA)™is the technology trade association representing more tha…
Real Time Response
GoPro Real-Time Response
GoPro looks at community engagement as a crucial part of, in GoPro terminology - "delivering stoke…
Real Time Response
finalist
IKEA MEME MANUALS
Our content strategy for IKEA Germany takes the brand value "building a better everyday for the man…
Real Time Response
Murray/Vedder 2016
By late 2016, we'd had enough. The presidential campaign had divided America more than ever and put…
Real Time Response
finalist
gold honor
Pokémaster | "Catch Em All"
When Pokémon Go hit the grid, its effect rippled across the globe creating a challenge for hopeful …
Real Time Response
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Real Time Response
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowsk…
Real Time Response
Staples Canada Shades Kris Jenner
Finding a conversation to insert yourself in isn't always easy, especially when your brand speciali…
Real Time Response
finalist
audience honor
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against…
Real Time Response
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…
Real Time Response
Vancouver Whitecaps FC capture David Edgar and Marcel de Jong
Taking advantage of our club's unique situation of having just announced two new players, our club'…
Real Time Response
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…
Real Time Response
ZeroQueue
In May 2016, trade unions went on strike in France to protest against a new regulatory system, endi…