THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 9th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…

Finalists

Real Time Response
finalist
gold honor
Pokémaster | "Catch Em All"
When Pokémon Go hit the grid, its effect rippled across the globe creating a challenge for hopeful …
Real Time Response
finalist
silver honor
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…
Real Time Response
finalist
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Real Time Response
finalist
IKEA MEME MANUALS
Our content strategy for IKEA Germany takes the brand value "building a better everyday for the man…
Real Time Response
finalist
audience honor
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against…

Nominees

Real Time Response
#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
Real Time Response
#NoDAPL Coverage
In 2016, the movement to oppose the $3.8 billion Dakota Access pipeline in the Dakotas became an in…
Real Time Response
#UpForGrabs
As the official sponsor of the Super Bowl 50 Halftime Show, Pepsi was set to pull out all the stops…
Real Time Response
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Real Time Response
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…
Real Time Response
CSIS Asia Maritime Transparency Initiative (AMTI)
The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy researc…
Real Time Response
Creating Cupfusion
Reese's Pieces Peanut Butter Cups were scheduled for a new product launch in Summer 2016. The mashu…
Real Time Response
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Real Time Response
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest st…
Real Time Response
Free to Fly: Pennsylvania Drone Campaign
The Consumer Technology Association (CTA)™is the technology trade association representing more tha…
Real Time Response
GoPro Real-Time Response
GoPro looks at community engagement as a crucial part of, in GoPro terminology - "delivering stoke…
Real Time Response
Murray/Vedder 2016
By late 2016, we'd had enough. The presidential campaign had divided America more than ever and put…
Real Time Response
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Real Time Response
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowsk…
Real Time Response
Staples Canada Shades Kris Jenner
Finding a conversation to insert yourself in isn't always easy, especially when your brand speciali…
Real Time Response
Vancouver Whitecaps FC capture David Edgar and Marcel de Jong
Taking advantage of our club's unique situation of having just announced two new players, our club'…
Real Time Response
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…
Real Time Response
ZeroQueue
In May 2016, trade unions went on strike in France to protest against a new regulatory system, endi…