THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Nominees

#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
finalist
silver honor
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…
#NoDAPL Coverage
In 2016, the movement to oppose the $3.8 billion Dakota Access pipeline in the Dakotas became an in…
#UpForGrabs
As the official sponsor of the Super Bowl 50 Halftime Show, Pepsi was set to pull out all the stops…
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…
CSIS Asia Maritime Transparency Initiative (AMTI)
The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy researc…
finalist
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Creating Cupfusion
Reese's Pieces Peanut Butter Cups were scheduled for a new product launch in Summer 2016. The mashu…
Denny’s Real Time Tweets
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest st…
Free to Fly: Pennsylvania Drone Campaign
The Consumer Technology Association (CTA)™is the technology trade association representing more tha…
GoPro Real-Time Response
GoPro looks at community engagement as a crucial part of, in GoPro terminology - "delivering stoke…
finalist
IKEA MEME MANUALS
Our content strategy for IKEA Germany takes the brand value "building a better everyday for the man…
Murray/Vedder 2016
By late 2016, we'd had enough. The presidential campaign had divided America more than ever and put…
finalist
gold honor
Pokémaster | "Catch Em All"
When Pokémon Go hit the grid, its effect rippled across the globe creating a challenge for hopeful …
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowsk…
Staples Canada Shades Kris Jenner
Finding a conversation to insert yourself in isn't always easy, especially when your brand speciali…
finalist
audience honor
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against…
winner
The Sound of Priceless
For the first time in 71 years, the Chicago Cubs were headed for the World Series.As a sponsor of M…
Vancouver Whitecaps FC capture David Edgar and Marcel de Jong
Taking advantage of our club's unique situation of having just announced two new players, our club'…
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…
ZeroQueue
In May 2016, trade unions went on strike in France to protest against a new regulatory system, endi…