entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Twitter Rap Battle

Gold Distinction in Real Time Response

About this entry

When twitter user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweets, the potential for an epic rap feud was born - the likes of which hadn't been seen since Biggie and Tupac.

Wingstop wanted to turn this simple tweet into something much larger. It would take the willing participation of a major QSR brand, a culturally relevant voice, and some big flavor.

All we had to do was step up to the mic.

Why does this entry deserve to win?

Wingstop takes pride in the fact that every wing is cooked fresh and made to order. We don't take shortcuts - we hustle. So when the opportunity presented itself to battle it out with Wendy's (the queen of fresh, never frozen) we took it.

Move over, Biggie vs 2-PAC. On October 2, 2017 – one tweet sparked a beef that will go down in battle rap history.

Wingstop vs Wendy's

When user, @FatLaz901 called out Wendy's to respond to one of Wingstop's rap-inspired tweets, all twitter-hell broke loose.

The two brands went back-and-forth bar-for-bar all night, until a truce was finally called. But not before garnering 207.8 million impressions, and making real waves in pop culture.

This mastery of brand voice paired real cultural insight and quick thinking to result in 4.3 million engagements without a dime of paid media spent.

At Wingstop, we Can't Stop. We don't back away from a challenge, we fuel the momentum and harness the hype.

So who's got next?

Results

The heated exchange took over Twitter and let the world know Wingstop's flow is not to be f*#%ed with.

The exchange, without spending a dime, earned Wingstop:

-207.8 million impressions

-4.3 million engagements

-570% increase in people talking about us week-over-week.

So, who's got next?

Media

Video for Twitter Rap Battle

Produced by

Barkley, Wingstop

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City