13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media or digital platforms with physical technologies.

See previous winner and honorees here.


BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences by tackling the trash fire of 2020.   
BABE Election Kit
BABE wanted to respond in real time to the unprecedented cultural moment of the 2020 election -- while acquiring new customers and capturing first party data on BABE’s DTC Site.
Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker
The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience.  This innovation program was run in the Austin market from January-March 2020, supported through a variety of…
DQ - Blizzard Candles V2
DQ competes in a highly competitive category among fast food giants such as McDonald's, Burger King, Starbucks and Dunkin’. While these QSR juggernauts outspend and outsize DQ, DQ has something money can’t buy: the hearts of consumers. In a recent Morning Consult survey, DQ was voted the “#27 Most Loved Brand in America,” ahead of Disney and Chick…
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community to buy and sell coveted shoes for over 25 years. Recently a new crop of competitors such as StockX and GOAT has popped up, borrowing eBay’s same model but with slicker more user-friendly websites and none of the baggage that comes with being eBay. The…
The Latinx Diaspora In NYC: A Mural in Washington Heights Inspired by the HBO FILM SIEMPRE, LUIS
The objective was to create a culturally impactful campaign celebrating the rich history, culture and politics of the Latinx community, particularly in NYC to mark the release of HBO’s Siempre, Luis. Luis Miranda's life and journey has been shaped by his unwavering commitment to uplift and empower the Latinx community. Our objective to celebrate t…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!