THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winners

Physical & Digital
winner
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that pe…
Physical & Digital
winner
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience…

Finalists

Physical & Digital
finalist
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we foun…
Physical & Digital
finalist
MOUNTAIN DEW & Game of Thrones: “A Can Has No Name”
MOUNTAIN DEW is a brand with high awareness, although it has lost grasp of the rebellious cultural …
Physical & Digital
finalist
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level…

Nominees

Physical & Digital
7 Super Heroes, 7 Super Influencers and 1 Super Party
The Umbrella Academy was an unknown Netflix Original, devoid of major star power based on relativel…
Physical & Digital
Katori Walker - Stubborn: The Exhibition
THE CONTENT MARKETING TEAM AT CAPITOL MUSIC GROUP PRODUCED AN IMMERSIVE ART EXHIBIT AND PERFORMANCE…
Physical & Digital
finalist
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we foun…
Physical & Digital
finalist
MOUNTAIN DEW & Game of Thrones: “A Can Has No Name”
MOUNTAIN DEW is a brand with high awareness, although it has lost grasp of the rebellious cultural …
Physical & Digital
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boun…
Physical & Digital
finalist
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level…
Physical & Digital
winner
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that pe…
Physical & Digital
Porsche Macan: Augmented Reality with OOH & Print
The Porsche Macan has become an established model with consistent sales but for the 2019 release we…
Physical & Digital
winner
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience…
Physical & Digital
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition se…