5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Finalists

finalist
audience
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
finalist
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we found out the Internet was turning 50 this year, we saw an opportunity to connect to our most skeptical audience on two topics we can all agree on…the Internet and cake.
finalist
MOUNTAIN DEW & Game of Thrones: “A Can Has No Name”
MOUNTAIN DEW is a brand with high awareness, although it has lost grasp of the rebellious cultural cachet it had enjoyed in prior decades. A crowded consumer market, changing consumption habits and a plethora of competitive options made connecting with brand advocates harder than ever. Our challenge was to re-engage not only our biggest fans (a…
finalist
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level. We needed to strike while the iron was hot and by Week 6, Minshew was radiating the kind of swagger you only see from icons. It was time to harness the mania and unleash it all at once.

Nominees

7 Super Heroes, 7 Super Influencers and 1 Super Party
The Umbrella Academy was an unknown Netflix Original, devoid of major star power based on relatively unknown source material, a comic written by Gerard Way (lead singer of My Chemical Romance). Our brief was to launch the show in the Philippines to an audience that had little, to zero knowledge of it and its characters. We didn’t have access to the us…
Katori Walker - Stubborn: The Exhibition
THE CONTENT MARKETING TEAM AT CAPITOL MUSIC GROUP PRODUCED AN IMMERSIVE ART EXHIBIT AND PERFORMANCE EXPERIENCE FOR THE LAUNCH OF KATORI WALKER'S EP, STUBBORN, IN STUBBORN: THE EXHIBITION STUBBORN: THE EXHIBITION, IS A VISUAL REPRESENTATION OF THEMES PRESENT ON KATORI WALKER’S EP, STUBBORN. RAISED IN PASADENA, CALIFORNIA, KATORI MAKES MUSIC TO FEED THE…
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised and live streamed MTV music event, “MTV Presents Madonna Live & Exclusive: ‘Medel…
Porsche Macan: Augmented Reality with OOH & Print
The Porsche Macan has become an established model with consistent sales but for the 2019 release we wanted to make sure we were able to cultivate new consumer groups to ensure future brand growth. We faced 2 challenges: people perceived the Macan as expensive and awareness was low. We needed to have breakthrough creative and GTM strategy to increase awarene…
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of The Macallan whiskies. To celebrate the importance of natural color, The Macallan sought out a collaboration with the Pantone Color Institute to create a un…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!