The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.


9-1-1: What’s Your Emergency Experience
For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an …
BMW 8 Series Sensory Experience with Nonotak Films
To re-establish BMW as a leader in automotive luxury, we help the brand tell better stories about t…
gold honor
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with me…
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…
The Daily Show Fakes News Awards FYC Campaign
When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Da…
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new frien…
audience honor
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passeng…
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sa…