THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…

Finalists

Physical & Digital
finalist
gold honor
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Physical & Digital
finalist
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with me…
Physical & Digital
finalist
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new frien…
Physical & Digital
finalist
audience honor
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…
Physical & Digital
finalist
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sa…

Nominees

Physical & Digital
9-1-1: What’s Your Emergency Experience
For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an …
Physical & Digital
BMW 8 Series Sensory Experience with Nonotak Films
To re-establish BMW as a leader in automotive luxury, we help the brand tell better stories about t…
Physical & Digital
The Daily Show Fakes News Awards FYC Campaign
When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Da…
Physical & Digital
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passeng…