THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…

Finalists

Physical & Digital
finalist
gold honor
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Physical & Digital
finalist
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with me…
Physical & Digital
finalist
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new frien…
Physical & Digital
finalist
audience honor
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…
Physical & Digital
finalist
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sa…

Nominees

Physical & Digital
9-1-1: What’s Your Emergency Experience
For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an …
Physical & Digital
BMW 8 Series Sensory Experience with Nonotak Films
To re-establish BMW as a leader in automotive luxury, we help the brand tell better stories about t…
Physical & Digital
finalist
gold honor
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Physical & Digital
finalist
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with me…
Physical & Digital
winner
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day?…
Physical & Digital
The Daily Show Fakes News Awards FYC Campaign
When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Da…
Physical & Digital
finalist
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new frien…
Physical & Digital
finalist
audience honor
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…
Physical & Digital
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passeng…
Physical & Digital
finalist
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sa…