4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Finalists

finalist
gold
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultural heritage in 360 degrees. In recent years, Google focused on user generated Street View (uSV), which empowers anyone to create their own 360 images. Through Street View, thousands of locations around the world can be shared and explored virtually....
finalist
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with meteoric growth from 200K cases to more than two million cases sold annually.As such, Lippe Taylor was challenged to find a way to take the brand to the next level and bring the Josh Cellars brand story to life for Father's Day. Joseph Carr, the foun...
finalist
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new friends, form new habits, and begin crafting their identities as adults. Lyft aimed to win the hearts and minds of new college students, and to convince them that Lyft was the transportation choice for students. Knowing our audience and their apathy tow...
finalist
audience
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make...
finalist
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sales and convincing consumers to add Excedrin, the headpain specialist to their shopping cart when they already have a generalist pain reliever, like Advil and Tylenol, at home. How do we shift consumer behavior in the highly cluttered OTC space and...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.