Best Physical and Digital Convergence in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital

Shipping a Truckload of Trolling for National Avocado Day

Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOBA been giving free guacamole with entrées for years, they don't need to rely on made-up holidays or force you to dress up in costume to get the jo...

Finalists

Physical & Digital

Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon

Street View is Google's premiere technology to experience areas around the globe key to our cultural heritage in 360 degrees. In recent years, Google focused on user generated Street View (uSV), which empowers anyone to create their own 360 images. Through Street View, thousands of locations around the world can be shared and explored virtually....

Physical & Digital

Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station

For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with meteoric growth from 200K cases to more than two million cases sold annually.As such, Lippe Taylor was challenged to find a way to take the brand to the next level and bring the Josh Cellars brand story to life for Father's Day. Joseph Carr, the foun...

Physical & Digital

The Lyft Luck Machine

For incoming college freshmen, the first week at school is a critical time. Students make new friends, form new habits, and begin crafting their identities as adults. Lyft aimed to win the hearts and minds of new college students, and to convince them that Lyft was the transportation choice for students. Knowing our audience and their apathy tow...

Physical & Digital

The Macallan Distillery Experience

In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make...

Physical & Digital

We See Your Pain

Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sales and convincing consumers to add Excedrin, the headpain specialist to their shopping cart when they already have a generalist pain reliever, like Advil and Tylenol, at home. How do we shift consumer behavior in the highly cluttered OTC space and...

Nominees

Physical & Digital

9-1-1: What’s Your Emergency Experience

For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an immersive experience for fans and influencers around marquee moments of the show.

Physical & Digital

BMW 8 Series Sensory Experience with Nonotak Films

To re-establish BMW as a leader in automotive luxury, we help the brand tell better stories about the BMW difference—the soul of BMW's premium status. The all-new 8 series was the perfect opportunity to do just that. It's the kind of emotional, brand-shaping vehicle that luxury drivers seek out—a hard to please group. Luxury drivers expect unique, impecca...

Physical & Digital

The Daily Show Fakes News Awards FYC Campaign

When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Daily Show went all in with a multimedia For Your Consideration campaign aimed at getting his attention and, perhaps, one of his coveted awards.

Physical & Digital

Transforming a downtown bus shelter into an airport baggage reclaim hall

Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passengers with a pleasant and hassle-free journey. In 2013, we launched a mobile app "HKG My Flight" (My Flight app) and later a smart luggage tag "MyTAG". With the app, passengers can easily master their itineraries and navigate in the terminals. Key features...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.