12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOBA been giving free guacamole with entrées for years, they don't need to rely on made-up holidays or force you to dress up in costume to get the job …

Finalists

Physical & Digital
finalist
gold
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultural heritage in 360 degrees. In recent years, Google focused on user generated Street View (uSV), which empowers anyone to create their own 360 images. Through Street View, thousands of locations around the world can be shared and explored virtually.Go…
Physical & Digital
finalist
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with meteoric growth from 200K cases to more than two million cases sold annually.As such, Lippe Taylor was challenged to find a way to take the brand to the next level and bring the Josh Cellars brand story to life for Father's Day. Joseph Carr, the founde…
Physical & Digital
finalist
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new friends, form new habits, and begin crafting their identities as adults. Lyft aimed to win the hearts and minds of new college students, and to convince them that Lyft was the transportation choice for students. Knowing our audience and their apathy towar…
Physical & Digital
finalist
audience
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make t…
Physical & Digital
finalist
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sales and convincing consumers to add Excedrin, the headpain specialist to their shopping cart when they already have a generalist pain reliever, like Advil and Tylenol, at home. How do we shift consumer behavior in the highly cluttered OTC space and u…

Nominees

Physical & Digital
9-1-1: What’s Your Emergency Experience
For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an immersive experience for fans and influencers around marquee moments of the show.
Physical & Digital
BMW 8 Series Sensory Experience with Nonotak Films
To re-establish BMW as a leader in automotive luxury, we help the brand tell better stories about the BMW difference—the soul of BMW's premium status. The all-new 8 series was the perfect opportunity to do just that. It's the kind of emotional, brand-shaping vehicle that luxury drivers seek out—a hard to please group. Luxury drivers expect unique, impeccabl…
Physical & Digital
The Daily Show Fakes News Awards FYC Campaign
When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Daily Show went all in with a multimedia For Your Consideration campaign aimed at getting his attention and, perhaps, one of his coveted awards.
Physical & Digital
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passengers with a pleasant and hassle-free journey. In 2013, we launched a mobile app "HKG My Flight" (My Flight app) and later a smart luggage tag "MyTAG". With the app, passengers can easily master their itineraries and navigate in the terminals. Key features o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.