ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOBA been giving free guacamole with entrées for years, they don't need to rely on made-up holidays or force you to dress up in costume to get the job …

Finalists

Physical & Digital
finalist
gold
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultural heritage in 360 degrees. In recent years, Google focused on user generated Street View (uSV), which empowers anyone to create their own 360 images. Through Street View, thousands of locations around the world can be shared and explored virtually.Go…
Physical & Digital
finalist
Josh Cellars Celebrates Father’s Day with A Pop-Up Shop in Grand Central Station
For the past five years, Lippe Taylor has helped Josh Cellars take the wine world by storm, with meteoric growth from 200K cases to more than two million cases sold annually.As such, Lippe Taylor was challenged to find a way to take the brand to the next level and bring the Josh Cellars brand story to life for Father's Day. Joseph Carr, the founde…
Physical & Digital
finalist
The Lyft Luck Machine
For incoming college freshmen, the first week at school is a critical time. Students make new friends, form new habits, and begin crafting their identities as adults. Lyft aimed to win the hearts and minds of new college students, and to convince them that Lyft was the transportation choice for students. Knowing our audience and their apathy towar…
Physical & Digital
finalist
audience
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make t…
Physical & Digital
finalist
We See Your Pain
Excedrin enjoys a high awareness of 99% in the U.S.The challenge? Converting this awareness into sales and convincing consumers to add Excedrin, the headpain specialist to their shopping cart when they already have a generalist pain reliever, like Advil and Tylenol, at home. How do we shift consumer behavior in the highly cluttered OTC space and u…

Nominees

Physical & Digital
9-1-1: What’s Your Emergency Experience
For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an immersive experience for fans and influencers around marquee moments of the show.
Physical & Digital
BMW 8 Series Sensory Experience with Nonotak Films
To re-establish BMW as a leader in automotive luxury, we help the brand tell better stories about the BMW difference—the soul of BMW's premium status. The all-new 8 series was the perfect opportunity to do just that. It's the kind of emotional, brand-shaping vehicle that luxury drivers seek out—a hard to please group. Luxury drivers expect unique, impeccabl…
Physical & Digital
The Daily Show Fakes News Awards FYC Campaign
When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Daily Show went all in with a multimedia For Your Consideration campaign aimed at getting his attention and, perhaps, one of his coveted awards.
Physical & Digital
Transforming a downtown bus shelter into an airport baggage reclaim hall
Hong Kong International Airport (HKIA) has been leveraging smart technologies to provide passengers with a pleasant and hassle-free journey. In 2013, we launched a mobile app "HKG My Flight" (My Flight app) and later a smart luggage tag "MyTAG". With the app, passengers can easily master their itineraries and navigate in the terminals. Key features o…