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Special Project

Special Project
From the 11th Annual Shorty Awards

9-1-1: What’s Your Emergency Experience

Entered in Physical & Digital


For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an immersive experience for fans and influencers around marquee moments of the show.

Strategy and Execution

We partnered up with PopSugar to host a two-day live experiential pop-up at Westfield Century City. The pop-up hosted thousands of guests for thrilling photo moments and illusions, driving organic buzz leading up to the premiere. Guests were engaged and delighted to spend time with the show, its marquee moments and within FOX's 9-1-1 immersive live experience. Guests continued to enjoy four activations each, staying in the FOX 9-1-1 branded space, generating photos like the Hang Off The Building façade, which gave the illusion that you were dangling from a high-rise building in Los Angeles. Other marquee moment installations include the Snake, Call Center Earthquake Room and Hollywood Sign.


Social: 32.1MM Impressions, 15.5MM Reach, 71k Engagements, 2,700 Posts

Influencers: 544k Followers, 37k engagements

Foot Traffic = 125,000+ (9/21-9/22)


Entrant Company / Organization Name

FOX Broadcasting


Entry Credits