For the return of 9-1-1, we wanted to build organic social buzz around the premiere by creating an immersive experience for fans and influencers around marquee moments of the show.
We partnered up with PopSugar to host a two-day live experiential pop-up at Westfield Century City. The pop-up hosted thousands of guests for thrilling photo moments and illusions, driving organic buzz leading up to the premiere. Guests were engaged and delighted to spend time with the show, its marquee moments and within FOX's 9-1-1 immersive live experience. Guests continued to enjoy four activations each, staying in the FOX 9-1-1 branded space, generating photos like the Hang Off The Building façade, which gave the illusion that you were dangling from a high-rise building in Los Angeles. Other marquee moment installations include the Snake, Call Center Earthquake Room and Hollywood Sign.
Social: 32.1MM Impressions, 15.5MM Reach, 71k Engagements, 2,700 Posts
Influencers: 544k Followers, 37k engagements
Foot Traffic = 125,000+ (9/21-9/22)
