ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon

Gold Distinction in Physical & Digital

About this entry

Street View is Google's premiere technology to experience areas around the globe key to our cultural heritage in 360 degrees. In recent years, Google focused on user generated Street View (uSV), which empowers anyone to create their own 360 images. Through Street View, thousands of locations around the world can be shared and explored virtually.

Google sought to increase organic engagement with Street View, raise awareness of the ability to create uSV, and use the platform to bring users along on an extraordinary and visually-captivating journey.

Why does this entry deserve to win?

To spotlight the power of 360 storytelling, the team sought to enable incredible characters to use uSV to share their stories with the world. There was no better partner for this project than Lonnie Bedwell, a US Navy veteran who had become the first blind person to kayak the Grand Canyon in 2015.

Now, for 2018, Google partnered with Bedwell and the non-profit Team River Runner to support and organize the first-ever team of 5 blind kayakers - all veterans - as they navigated 226 miles down the Grand Canyon. An iconic landmark, few visitors have seen the stunning view from the winding river at its core. The challenging rapids leave it inaccessible to most, but this group of blind veterans is used to overcoming obstacles. Lonnie sought to raise awareness for veterans' issues and inspire both sighted and visually impaired adventurers around the world by using uSV to document their expedition.

The project launched on Veterans Day 2018 with 360 degree photos embedded in Street View and across Google's social media channels. Creative executions included a 4-minute feature video, 360 video of the blind kayakers in a rapid, a 1-minute Instagram video, Instagram story photos, 20 additional still photos, and B-roll for broadcast media. Millions of people watched the team conquer the rapids, ending in a well-deserved celebration and paddle salute.

Their accomplishment proves, as Lonnie says, that "we must share our experience to inspire and invigorate others." And their story will continue to reach people through Google Street View - an adventure accessible in the palm of your hand.

Results

In the first week after launch, Google's goals were met with an unprecedented 10.3M organic views of the kayakers' Street View photos.

On social media, the team focused on reach outside of the traditional "tech audience." Outdoor influencers like GoPro, Chris Burkard, and Jimmy Chin all organically shared the story and stunning photos on Facebook, Instagram, and Twitter, as did many veterans' organizations. More than 3.9M viewers watched Google's Instagram story about the incredible project. The feature video was viewed nearly 300,000 times and an additional 57,000 people explored the 360 interactive video.

The Street View and the Kayakers were featured on the Today Show, including multiple mentions of Google specifically. Social and traditional media amplified total content views to 24.2M.

Media

Video for Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon

Produced by

Sandy Russell Creative, Sender Films, Google Street View

Links