ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Finalists

finalist
gold
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-year-old whisky in the brand's portfolio, in 2017 we were challenged to increase The Macallan's market presence on shelf, as well as to drive trial of the Double Cask. From a communications standpoint, we also needed to answer these two questions from …
finalist
silver
Curry 4 Drone Drop
Under Armour, an underdog fighting for footwear credibility, needed to make Stephen Curry's new signature shoe famous if they were to compete with the other giant sneaker brands. They were looking to create a memorable and impactful sneaker release in order to uniquely generate buzz among sneaker-heads and technology enthusiasts, engage Stephen Cu…
finalist
bronze
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contributed largely by a smattering of financial crises, sluggish economic growth and the emergence of new competitors from "the rapidly-developing fintech sector, offering new banking, payment and financing options"1. Also, consumers are expecting more v…
finalist
Sucker Punch
Our objective was to reduce the number of straws used in the country this year, with the hope of earning a permanent & sustainable way of retaining that reduction.We use over 500 million plastic straws every single day—most end up in the ocean, polluting the water and killing marine life. At this rate, by 2050, plastic in the ocean will outweigh f…
finalist
audience
Texas A&M's Social Media Vending Machine
Bringing Social Media into Real LifeTo celebrate the beginning of the fall semester and the return of students, Texas A&M hosts Howdy Week, our official week of welcome, the week before fall classes start. During Howdy Week, dozens of events happen all over campus to help introduce students to campus services and organizations. For two days during…

Nominees

Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name competitors. Even still, company wanted to be top of mind when people were considering traveling during the holidays. Their target was women and men, ages 18 to 40, who would likely be traveling to see family.
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing relevance with millennials. It knows technology is a major passion point for that group and that insight fueled 2016's Jim Beam Apple Watch, a self-proclaimed "drinkable wearable" inspired by the brand's Jim Beam Apple extension. That comically low-tech launch —esse…
Office Souvenirs
91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more than 662 million vacation days went unused. We had to convince people to actually take a vacation by reminding them that work memories are no substitute for vacation memories.
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defying OOH promotional installation. Taking inspiration from a scene in the pilot where two siblings test their mutant powers on a vending machine, we helped users channel their hidden telekinetic mutant powers to control a one-of-its-kind gesture controlled vendi…
The iHeartRadio Summer '17 Weekend Swan
For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their designated social area. In an effort to connect the strong social and digital presence of iHeartRadio and the performing artists, iHeartRadio created an interactive social stop for artists that was designed by the fans.
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States have long been victims of discrimination because of their physical appearance. The years following the September 11 attacks saw an increase in animosity toward them, with more than 300 instances of documented violence and discrimination.The tipping point came…
“Mean Girls Day,” or, The Day That Cheese Fries Went Viral
USA Today recently deemed Mean Girls the "movie that spawned a million memes." Never is that more true than on October 3, a cultural holiday memorializing a small but unforgettable moment from Tina Fey's beloved film. For 24 hours, Mean Girls-themed GIFs, videos and listicles flood newsfeeds around the world. October 3, 2017 marked the first "Mean Gi…