THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library honors our Commander in C…

Finalists

Physical & Digital
finalist
gold honor
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-ye…
Physical & Digital
finalist
silver honor
Curry 4 Drone Drop
Under Armour, an underdog fighting for footwear credibility, needed to make Stephen Curry's new sig…
Physical & Digital
finalist
bronze honor
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
Physical & Digital
finalist
Sucker Punch
Our objective was to reduce the number of straws used in the country this year, with the hope of ea…
Physical & Digital
finalist
audience honor
Texas A&M's Social Media Vending Machine
Bringing Social Media into Real LifeTo celebrate the beginning of the fall semester and the return …

Nominees

Physical & Digital
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
Physical & Digital
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing releva…
Physical & Digital
Office Souvenirs
91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more t…
Physical & Digital
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defyi…
Physical & Digital
The iHeartRadio Summer '17 Weekend Swan
For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their de…
Physical & Digital
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States…
Physical & Digital
“Mean Girls Day,” or, The Day That Cheese Fries Went Viral
USA Today recently deemed Mean Girls the "movie that spawned a million memes." Never is that mor…