12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.


The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-year-old whisky in the brand's portfolio, in 2017 we were challenged to increase The Macallan's market presence on shelf, as well as to drive trial of the Double Cask. From a communications standpoint, we also needed to answer these two questions from …
Curry 4 Drone Drop
Under Armour, an underdog fighting for footwear credibility, needed to make Stephen Curry's new signature shoe famous if they were to compete with the other giant sneaker brands. They were looking to create a memorable and impactful sneaker release in order to uniquely generate buzz among sneaker-heads and technology enthusiasts, engage Stephen Cu…
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contributed largely by a smattering of financial crises, sluggish economic growth and the emergence of new competitors from "the rapidly-developing fintech sector, offering new banking, payment and financing options"1. Also, consumers are expecting more v…
Sucker Punch
Our objective was to reduce the number of straws used in the country this year, with the hope of earning a permanent & sustainable way of retaining that reduction.We use over 500 million plastic straws every single day—most end up in the ocean, polluting the water and killing marine life. At this rate, by 2050, plastic in the ocean will outweigh f…
Texas A&M's Social Media Vending Machine
Bringing Social Media into Real LifeTo celebrate the beginning of the fall semester and the return of students, Texas A&M hosts Howdy Week, our official week of welcome, the week before fall classes start. During Howdy Week, dozens of events happen all over campus to help introduce students to campus services and organizations. For two days during…


Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name competitors. Even still, company wanted to be top of mind when people were considering traveling during the holidays. Their target was women and men, ages 18 to 40, who would likely be traveling to see family.
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing relevance with millennials. It knows technology is a major passion point for that group and that insight fueled 2016's Jim Beam Apple Watch, a self-proclaimed "drinkable wearable" inspired by the brand's Jim Beam Apple extension. That comically low-tech launch —esse…
Office Souvenirs
91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more than 662 million vacation days went unused. We had to convince people to actually take a vacation by reminding them that work memories are no substitute for vacation memories.
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defying OOH promotional installation. Taking inspiration from a scene in the pilot where two siblings test their mutant powers on a vending machine, we helped users channel their hidden telekinetic mutant powers to control a one-of-its-kind gesture controlled vendi…
The iHeartRadio Summer '17 Weekend Swan
For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their designated social area. In an effort to connect the strong social and digital presence of iHeartRadio and the performing artists, iHeartRadio created an interactive social stop for artists that was designed by the fans.
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States have long been victims of discrimination because of their physical appearance. The years following the September 11 attacks saw an increase in animosity toward them, with more than 300 instances of documented violence and discrimination.The tipping point came…
“Mean Girls Day,” or, The Day That Cheese Fries Went Viral
USA Today recently deemed Mean Girls the "movie that spawned a million memes." Never is that more true than on October 3, a cultural holiday memorializing a small but unforgettable moment from Tina Fey's beloved film. For 24 hours, Mean Girls-themed GIFs, videos and listicles flood newsfeeds around the world. October 3, 2017 marked the first "Mean Gi…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.