The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 10th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.


silver honor
Curry 4 Drone Drop
Under Armour, an underdog fighting for footwear credibility, needed to make Stephen Curry's new sig…
bronze honor
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing releva…
Office Souvenirs
91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more t…
Sucker Punch
Our objective was to reduce the number of straws used in the country this year, with the hope of ea…
audience honor
Texas A&M's Social Media Vending Machine
Bringing Social Media into Real LifeTo celebrate the beginning of the fall semester and the return …
The Gifted “Unleash Your Power” Telekinesis X-Perience
In the lead up to the highly-anticipated new X-men series, The Gifted, FOX created a gravity-defyi…
gold honor
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-ye…
The iHeartRadio Summer '17 Weekend Swan
For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their de…
We Are Sikhs
Sikhism is the world's fifth-largest religion, but the 500,000 Sikhs Americans in the United States…
​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library honors our Commander in C…
“Mean Girls Day,” or, The Day That Cheese Fries Went Viral
USA Today recently deemed Mean Girls the "movie that spawned a million memes." Never is that mor…