THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…

Finalists

Physical & Digital
finalist
gold honor
audience honor
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
Physical & Digital
finalist
silver honor
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
Perrier wanted to engage with millennials to amplify Perrier through social-first content created b…
Physical & Digital
finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Physical & Digital
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-…
Physical & Digital
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy …

Nominees

Physical & Digital
finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Physical & Digital
Beautiful Science Cell Imaging Coloring Book
As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry o…
Physical & Digital
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major spo…
Physical & Digital
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…
Physical & Digital
Don't Breathe
Don't Breathe, Sony International's psychological horror thriller, is a twisted cat and mouse game …
Physical & Digital
FX at Comic-Con Twitter Augmented Reality
Don't just watch an FX show. Be part of one! At Comic-Con 2016, FX partnered with Twitter to create…
Physical & Digital
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-…
Physical & Digital
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and hig…
Physical & Digital
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
Physical & Digital
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy …
Physical & Digital
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Physical & Digital
TODAY: Wine Bot
Two trademarks of the lighthearted fourth hour of TODAY hosted by Kathie Lee Gifford and Hoda Kotb…
Physical & Digital
finalist
gold honor
audience honor
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
Physical & Digital
finalist
silver honor
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
Perrier wanted to engage with millennials to amplify Perrier through social-first content created b…