THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…

Finalists

Physical & Digital
finalist
gold honor
audience honor
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
Physical & Digital
finalist
silver honor
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
Perrier wanted to engage with millennials to amplify Perrier through social-first content created b…
Physical & Digital
finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Physical & Digital
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-…
Physical & Digital
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy …

Nominees

Physical & Digital
Beautiful Science Cell Imaging Coloring Book
As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry o…
Physical & Digital
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major spo…
Physical & Digital
Don't Breathe
Don't Breathe, Sony International's psychological horror thriller, is a twisted cat and mouse game …
Physical & Digital
FX at Comic-Con Twitter Augmented Reality
Don't just watch an FX show. Be part of one! At Comic-Con 2016, FX partnered with Twitter to create…
Physical & Digital
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and hig…
Physical & Digital
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
Physical & Digital
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Physical & Digital
TODAY: Wine Bot
Two trademarks of the lighthearted fourth hour of TODAY hosted by Kathie Lee Gifford and Hoda Kotb…