THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 9th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Nominees

finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Beautiful Science Cell Imaging Coloring Book
As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry o…
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major spo…
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…
Don't Breathe
Don't Breathe, Sony International's psychological horror thriller, is a twisted cat and mouse game …
FX at Comic-Con Twitter Augmented Reality
Don't just watch an FX show. Be part of one! At Comic-Con 2016, FX partnered with Twitter to create…
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-…
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and hig…
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy …
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
TODAY: Wine Bot
Two trademarks of the lighthearted fourth hour of TODAY hosted by Kathie Lee Gifford and Hoda Kotb…
finalist
gold honor
audience honor
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
finalist
silver honor
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
Perrier wanted to engage with millennials to amplify Perrier through social-first content created b…