THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…

Finalists

Physical & Digital
finalist
gold honor
audience honor
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
Physical & Digital
finalist
silver honor
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
Perrier wanted to engage with millennials to amplify Perrier through social-first content created b…
Physical & Digital
finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Know…
Physical & Digital
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-…
Physical & Digital
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy …

Nominees

Physical & Digital
Beautiful Science Cell Imaging Coloring Book
As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry o…
Physical & Digital
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major spo…
Physical & Digital
Don't Breathe
Don't Breathe, Sony International's psychological horror thriller, is a twisted cat and mouse game …
Physical & Digital
FX at Comic-Con Twitter Augmented Reality
Don't just watch an FX show. Be part of one! At Comic-Con 2016, FX partnered with Twitter to create…
Physical & Digital
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and hig…
Physical & Digital
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
Physical & Digital
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Physical & Digital
TODAY: Wine Bot
Two trademarks of the lighthearted fourth hour of TODAY hosted by Kathie Lee Gifford and Hoda Kotb…