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Special Project

Special Project
From the 9th Annual Shorty Awards

Beautiful Science Cell Imaging Coloring Book

Entered in Physical & Digital


As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry of cell imaging by hosting a Beautiful Science Cell Images Contest. Our goal was to obtain 30 submissions which we would be illustrated in a coloring book inspired by beautiful science produced in the lab.

Once produced, we wanted to distribute 5,000 copies globally.

Strategy and Execution

We solicited submissions with a social campaign on Facebook, Twitter & LinkedIn targeted to scientists with using the following phrases:

"Your science is so beautiful, it should be in our book"

"Who doesn't want to get published?"

"Submit your beautiful science for a cell imaging coloring book"

"Let's make a coloring book from your cell images"

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We received 78 entries from 12 countries, exceeding our goal by 160%

We have distributed 7,355 coloring books to date, exceeding our goal by 47%.


Entrant Company / Organization Name

Thermo Fisher Scientific


Entry Credits