13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Beautiful Science Cell Imaging Coloring Book

Entered in Physical & Digital

About this entry

As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry of cell imaging by hosting a Beautiful Science Cell Images Contest. Our goal was to obtain 30 submissions which we would be illustrated in a coloring book inspired by beautiful science produced in the lab.

Once produced, we wanted to distribute 5,000 copies globally.

Why does this entry deserve to win?

We solicited submissions with a social campaign on Facebook, Twitter & LinkedIn targeted to scientists with using the following phrases:

"Your science is so beautiful, it should be in our book"

"Who doesn't want to get published?"

"Submit your beautiful science for a cell imaging coloring book"

"Let's make a coloring book from your cell images"

Facebook ad


We received 78 entries from 12 countries, exceeding our goal by 160%

We have distributed 7,355 coloring books to date, exceeding our goal by 47%.


Produced by

Thermo Fisher Scientific


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!