Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both guests and employees alike. Objectives included: Reignite WestJet's equity during the Christmas season Involve every WestJetter across our network Own national media for a day Create, capture and share footage in real-time Release a video highlight…

Finalists

Physical & Digital
finalist
gold
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, when alcohol-related accidents increase by 350%. But what if we could find a simple way to stop drunk drivers in their tracks by giving people a convenient and safer alternative? Uber provides a safe, reliable option to get home after a night of drinkin…
Physical & Digital
finalist
bronze
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.
Physical & Digital
finalist
bronze
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised before. To them, cruising is void of authentic discovery, the Caribbean is one homogenous tourist trap and the overall experience is the least adventurous vacation you could take. We needed to change those perceptions and appeal to this New-to-Cruise…
Physical & Digital
finalist
bronze
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small businesses to prefer its services. Perception of the brand as one that "truly understands the needs of small business owners" dropped to 7% from 7.9% YOY in early 2015.We had an opportunity to create a platform that would increase brand affinity and usage…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Automotive industry convention of prioritizing rational, product benefits over emotional connections. Geared towards buyers and intenders, the #IAmagent23 concept engaged consumers at the show with a once-in-a-lifetime, immersive experience. Merging a …
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the true story of DEA agents fighting against Medellin drug cartels, the entertainment agency Darewin decided to immerse viewers in the universe of the show. How is it possible to immerse French people in the universe of narcos-traffickers, a world that…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will never forget. Using that platform, make meaningful connections with sports fans by creating moments that are relevant to their lives.
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-addicted consumers. It needed a socially-driven campaign with the power to cut through the crowd of competitors and encourage participation, particularly among Gen Z's (11-19).
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for new experiences. They are active on social media and looking for content that enables their curiosity. With this in mind, SQUATCH™, Jack Link's® edgy meat stick line, built an exploratory digital campaign to feed their curiosity and reach them on the …
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's well established runway show featuring a variety of designers and labels, we needed to build awareness and consideration for the new season trends through a sound digital strategy. In a heavily cluttered environment, innovation and fresh thinking wer…
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's point of view and develop a series of unique experiences, each made up of a collection of products.

Nominees

Physical & Digital
Airbnb Apple Watch
This was not just a traditional product update, but a way for Airbnb to improve our community's ability to communicate. We wanted to bring our hosts and guests closer together and break down communication barriers. As always, we also wanted our brand to be at the cutting edge of innovative technology with the release of the Apple Watch in 2015. Airbnb's new…
Physical & Digital
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry, lemon, grape, orange and green apple). We need to put the 'taste' back into the "Taste the Rainbow" brand, so to speak. Ultimately, the objective was to strengthen the association between Skittles and fruity flavors in the minds of consumers.
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by certain key events – such as graduating college and the day you stop relying on your parents for HBO. Some of these rites of passage are also difficult, and getting your own HBO NOW subscription isn't one of those.Knowing that millennials are still finding the…
Physical & Digital
Hulu: Seinfeld Apartment
When all episodes of one of the biggest comedy series are finally available to stream online, it's something to get excited about it.To celebrate their acquisition of of all 180 episodes of Seinfeld, Hulu built the ultimate Seinfeld fan experience, including a replica of Jerry's iconic apartment for their fans to tour in New York City. The first installatio…
Physical & Digital
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition.
Physical & Digital
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in the premium whisky market. Strict advertising regulations do little to prevent big brands from spending millions on surrogate properties like music festivals etc. and wooing them. Out-muscled, Grant's Scotch whisky had a measly awareness of < 2%, market share of…
Physical & Digital
The Chobani Table
The Chobani Table is a physical and digital cookbook experience intended to cut through the clutter of a crowded culinary conversation and inspire creativity in the kitchen. The goal is to highlight our Chobani 4% Plain Greek Yogurt as a versatile ingredient in all manner of dishes and drive sales of Chobani 4% Plain Multi-serve. Living both online, as wel…
Physical & Digital
Transformers Fan-Voted Combiner
Transformers is one of Hasbro's most beloved brands, and its core fans have connected deeply to its characters, lore and the toys themselves over the last 30+ years.In 2015, Transformers re-introduced its Combiner bots from the 1980's– giant Transformers whose limbs, torso and head are formed by six robots that combine together – as part of the Combiner War…
Physical & Digital
TripTank Hotline
TripTank, Comedy Central's weekly showcase of out-there animated shorts, is a place where anything can happen at any time. Sex dolls can become possessed by evil spirits; old-fashioned photographs can spring to life and begin teaching aerobics. No part of the show embodies this spirit more than the interstitial call-in segments, in which some of the strange…