THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 8th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…

Finalists

Physical & Digital
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Physical & Digital
finalist
bronze honor
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Physical & Digital
finalist
bronze honor
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will…
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-…
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…

Nominees

Physical & Digital
Airbnb Apple Watch
This was not just a traditional product update, but a way for Airbnb to improve our community's abi…
Physical & Digital
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry,…
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by …
Physical & Digital
Hulu: Seinfeld Apartment
When all episodes of one of the biggest comedy series are finally available to stream online, it's …
Physical & Digital
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Physical & Digital
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in th…
Physical & Digital
The Chobani Table
The Chobani Table is a physical and digital cookbook experience intended to cut through the clutte…
Physical & Digital
Transformers Fan-Voted Combiner
Transformers is one of Hasbro's most beloved brands, and its core fans have connected deeply to its…
Physical & Digital
TripTank Hotline
TripTank, Comedy Central's weekly showcase of out-there animated shorts, is a place where anything …