THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…

Finalists

Physical & Digital
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Physical & Digital
finalist
bronze honor
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Physical & Digital
finalist
bronze honor
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will…
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-…
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…

Nominees

Physical & Digital
Airbnb Apple Watch
This was not just a traditional product update, but a way for Airbnb to improve our community's abi…
Physical & Digital
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry,…
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by …
Physical & Digital
Hulu: Seinfeld Apartment
When all episodes of one of the biggest comedy series are finally available to stream online, it's …
Physical & Digital
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Physical & Digital
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in th…
Physical & Digital
The Chobani Table
The Chobani Table is a physical and digital cookbook experience intended to cut through the clutte…
Physical & Digital
Transformers Fan-Voted Combiner
Transformers is one of Hasbro's most beloved brands, and its core fans have connected deeply to its…
Physical & Digital
TripTank Hotline
TripTank, Comedy Central's weekly showcase of out-there animated shorts, is a place where anything …