THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…

Finalists

Physical & Digital
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Physical & Digital
finalist
bronze honor
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Physical & Digital
finalist
bronze honor
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will…
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-…
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…

Nominees

Physical & Digital
finalist
bronze honor
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Physical & Digital
Airbnb Apple Watch
This was not just a traditional product update, but a way for Airbnb to improve our community's abi…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will…
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-…
Physical & Digital
finalist
bronze honor
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Physical & Digital
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry,…
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by …
Physical & Digital
Hulu: Seinfeld Apartment
When all episodes of one of the biggest comedy series are finally available to stream online, it's …
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Physical & Digital
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Physical & Digital
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in th…
Physical & Digital
The Chobani Table
The Chobani Table is a physical and digital cookbook experience intended to cut through the clutte…
Physical & Digital
Transformers Fan-Voted Combiner
Transformers is one of Hasbro's most beloved brands, and its core fans have connected deeply to its…
Physical & Digital
TripTank Hotline
TripTank, Comedy Central's weekly showcase of out-there animated shorts, is a place where anything …
Physical & Digital
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…