THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Of the year

Large Agency of the Year Large Brand of the Year Large Non-profit of the Year Mid-sized Agency of the Year Mid-sized Brand of the Year Mid-sized Non-profit of the Year Small Agency of the Year Small Brand of the Year Small Non-profit of the Year

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…

Finalists

Physical & Digital
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Physical & Digital
finalist
bronze honor
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Physical & Digital
finalist
bronze honor
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will…
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-…
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…

Nominees

Physical & Digital
finalist
bronze honor
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the…
Physical & Digital
Airbnb Apple Watch
This was not just a traditional product update, but a way for Airbnb to improve our community's abi…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will…
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-…
Physical & Digital
finalist
bronze honor
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Physical & Digital
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry,…
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by …
Physical & Digital
Hulu: Seinfeld Apartment
When all episodes of one of the biggest comedy series are finally available to stream online, it's …
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for n…
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Physical & Digital
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Physical & Digital
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in th…
Physical & Digital
The Chobani Table
The Chobani Table is a physical and digital cookbook experience intended to cut through the clutte…
Physical & Digital
Transformers Fan-Voted Combiner
Transformers is one of Hasbro's most beloved brands, and its core fans have connected deeply to its…
Physical & Digital
TripTank Hotline
TripTank, Comedy Central's weekly showcase of out-there animated shorts, is a place where anything …
Physical & Digital
finalist
gold honor
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…