ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical & Digital
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both guests and employees alike. Objectives included: Reignite WestJet's equity during the Christmas season Involve every WestJetter across our network Own national media for a day Create, capture and share footage in real-time Release a video highlight…

Finalists

Physical & Digital
finalist
gold
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, when alcohol-related accidents increase by 350%. But what if we could find a simple way to stop drunk drivers in their tracks by giving people a convenient and safer alternative? Uber provides a safe, reliable option to get home after a night of drinkin…
Physical & Digital
finalist
bronze
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.
Physical & Digital
finalist
bronze
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised before. To them, cruising is void of authentic discovery, the Caribbean is one homogenous tourist trap and the overall experience is the least adventurous vacation you could take. We needed to change those perceptions and appeal to this New-to-Cruise…
Physical & Digital
finalist
bronze
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small businesses to prefer its services. Perception of the brand as one that "truly understands the needs of small business owners" dropped to 7% from 7.9% YOY in early 2015.We had an opportunity to create a platform that would increase brand affinity and usage…
Physical & Digital
finalist
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Automotive industry convention of prioritizing rational, product benefits over emotional connections. Geared towards buyers and intenders, the #IAmagent23 concept engaged consumers at the show with a once-in-a-lifetime, immersive experience. Merging a …
Physical & Digital
finalist
#Narcos bills
To introduce and build awareness and anticipation for Narcos, a Netflix original series telling the true story of DEA agents fighting against Medellin drug cartels, the entertainment agency Darewin decided to immerse viewers in the universe of the show. How is it possible to immerse French people in the universe of narcos-traffickers, a world that…
Physical & Digital
finalist
B-Dubs Alive Events
Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will never forget. Using that platform, make meaningful connections with sports fans by creating moments that are relevant to their lives.
Physical & Digital
finalist
Coca-Cola "What's in a name?" Times Square
Coca Cola's communications objective was to engage with a new generation of tech savvy and Twitter-addicted consumers. It needed a socially-driven campaign with the power to cut through the crowd of competitors and encourage participation, particularly among Gen Z's (11-19).
Physical & Digital
finalist
Is Space Beast?
The brand's audience, teen boys age 13-18, are still discovering who they are and on the hunt for new experiences. They are active on social media and looking for content that enables their curiosity. With this in mind, SQUATCH™, Jack Link's® edgy meat stick line, built an exploratory digital campaign to feed their curiosity and reach them on the …
Physical & Digital
finalist
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's well established runway show featuring a variety of designers and labels, we needed to build awareness and consideration for the new season trends through a sound digital strategy. In a heavily cluttered environment, innovation and fresh thinking wer…
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's point of view and develop a series of unique experiences, each made up of a collection of products.

Nominees

Physical & Digital
Airbnb Apple Watch
This was not just a traditional product update, but a way for Airbnb to improve our community's ability to communicate. We wanted to bring our hosts and guests closer together and break down communication barriers. As always, we also wanted our brand to be at the cutting edge of innovative technology with the release of the Apple Watch in 2015. Airbnb's new…
Physical & Digital
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry, lemon, grape, orange and green apple). We need to put the 'taste' back into the "Taste the Rainbow" brand, so to speak. Ultimately, the objective was to strengthen the association between Skittles and fruity flavors in the minds of consumers.
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by certain key events – such as graduating college and the day you stop relying on your parents for HBO. Some of these rites of passage are also difficult, and getting your own HBO NOW subscription isn't one of those.Knowing that millennials are still finding the…
Physical & Digital
Hulu: Seinfeld Apartment
When all episodes of one of the biggest comedy series are finally available to stream online, it's something to get excited about it.To celebrate their acquisition of of all 180 episodes of Seinfeld, Hulu built the ultimate Seinfeld fan experience, including a replica of Jerry's iconic apartment for their fans to tour in New York City. The first installatio…
Physical & Digital
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition.
Physical & Digital
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in the premium whisky market. Strict advertising regulations do little to prevent big brands from spending millions on surrogate properties like music festivals etc. and wooing them. Out-muscled, Grant's Scotch whisky had a measly awareness of < 2%, market share of…
Physical & Digital
The Chobani Table
The Chobani Table is a physical and digital cookbook experience intended to cut through the clutter of a crowded culinary conversation and inspire creativity in the kitchen. The goal is to highlight our Chobani 4% Plain Greek Yogurt as a versatile ingredient in all manner of dishes and drive sales of Chobani 4% Plain Multi-serve. Living both online, as wel…
Physical & Digital
Transformers Fan-Voted Combiner
Transformers is one of Hasbro's most beloved brands, and its core fans have connected deeply to its characters, lore and the toys themselves over the last 30+ years.In 2015, Transformers re-introduced its Combiner bots from the 1980's– giant Transformers whose limbs, torso and head are formed by six robots that combine together – as part of the Combiner War…
Physical & Digital
TripTank Hotline
TripTank, Comedy Central's weekly showcase of out-there animated shorts, is a place where anything can happen at any time. Sex dolls can become possessed by evil spirits; old-fashioned photographs can spring to life and begin teaching aerobics. No part of the show embodies this spirit more than the interstitial call-in segments, in which some of the strange…