Establish a global entertainment platform that delivers an experience Buffalo Wild Wings' fans will never forget. Using that platform, make meaningful connections with sports fans by creating moments that are relevant to their lives.
Nowhere is sports more alive than at Buffalo Wild Wings. To live up to this manifesto, and to bring it to life, we initiated authentic B-Dubs experiences on a one-to-one level with sports fans.
Through social monitoring we identified fans who comment, post or engage with the brand. We then plan an event specifically for those individuals that allows us to demonstrate how even everyday situations can become more alive with Buffalo Wild Wings.
For each fan story we created personalized, micro events that were captured on video, edited and then amplified by sharing them through social platforms. Each situation features layers of surprises that are executed in an unsuspecting way.
The videos, although still in their infancy, have received well over 20 million impressions and over 12.5 million views since launching.