ENTER THE 2021 SHORTY IMPACT AWARDS

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 10th Annual Shorty Awards

​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

Winner in Physical & Digital

About this entry

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library honors our Commander in Chief's preferred vessel for communicating with the public, his Twitter feed. The library features visual installations and a fully interactive, hands-on experience for hands of all sizes, giving patrons the once-in-a-lifetime opportunity to memorialize and celebrate the many "unpresidented" moments of President Trump's Twitter history.

Results

Metrics: Social and video content for the library generated over 10 millions views across all platforms. In addition, over 125,000 experienced the virtual tour online.

Results: The Daily Show Presents: The Donald J. Trump Presidential Twitter Library was a remarkable success with capacity crowds from the moment it opened until the moment it closed. The crowds were huge, so huge, the largest the world has ever seen at a Presidential Twitter Library opening. The Washington Post called it a "smash hit," The Huffington Post deemed it "the most impressive satire of the current administration to date" and Los Angeles Times said it worked on "both a comedic and scholarly level."

Media

Video for ​The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

Produced by

Comedy Central, The Daily Show, Pop 2 Life