When Trump announced that he would be holding his "Most Dishonest and Corrupt Media Awards," The Daily Show went all in with a multimedia For Your Consideration campaign aimed at getting his attention and, perhaps, one of his coveted awards.
We began by erecting a billboard in Times Square overnight, followed by a full-page ad in the New York Times. Finally, we released a faux attack ad on social against Samantha Bee and Stephen Colbert accusing them of being far too fact-based to win one of Trump's coveted fake news awards.
The Daily Show's "Most Dishonest and Corrupt Media Awards" FYC campaign received press pickup from Time, New York Times, Slate, Rolling Stone, Forbes, Hollywood Reporter, CNBC, The Hill, Variety, and reached over 10M people across all social platforms. After The Daily Show launched its campaign, The Late Show with Stephen Colbert and Full Frontal with Samantha Bee followed suit with their own FYC stunts.
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