THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker

Finalist in Physical & Digital

About this entry

The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience. 

This innovation program was run in the Austin market from January-March 2020, supported through a variety of creative tactics and achieved breakthrough results. 

Overview

Why does this entry deserve to win?

Corona x Texas Longhorns HULI Shoe 

Custom Corona x Texas Longhorns Shoebox

Augmented Reality with Sweeps Entry 

PR Campaign

Off & On-Premise POS

Results

Big Results

Media

Video for Corona and Texas Longhorns “Horns Up Limes In” (HULI) Custom Sneaker

Entrant Company / Organization Name

Groove Jones, Constellation Brands

Links

Entry Credits