The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience.
This innovation program was run in the Austin market from January-March 2020, supported through a variety of creative tactics and achieved breakthrough results.
Corona x Texas Longhorns HULI Shoe
Custom Corona x Texas Longhorns Shoebox
Augmented Reality with Sweeps Entry
Off & On-Premise POS
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