ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

BABE Election Kit

Finalist in Physical & Digital

Audience Honor in Physical & Digital

Objective

BABE wanted to respond in real time to the unprecedented cultural moment of the 2020 election -- while acquiring new customers and capturing first party data on BABE’s DTC Site.

Strategy

INSIGHTS:

We were all on edge throughout the 2020 Presidential Election. Remember that existential feeling of dread you had after the first debate? We all do. That night was such a garbage fire that social mentions of wine increased by 60% overnight.* 

(*Source: Brandwatch (September 28 - 29, 2020))

 

STRATEGY:

This response made America’s exceptional need for wine loud and clear. And with Election Night just around the corner, BABE Wine was inspired to help make what would surely be a longgg night a little bit more comfortable in a way that only BABE could; by creating an Election Night Survival Kit.

In less than three weeks, the kit was developed, approved by an army of lawyers, manufactured, and stocked on our website just in time for Election Day delivery. Keeping it in stock was the difficult part. 

The Election Night Survival Kit not only responded in real time to America’s collective mental exhaustion, but also provided a solution. It featured a ball to squeeze to distract from ranting on Twitter, tissues in case of tears (or sweat, we don’t judge), a pillow to scream into, and of course, the wine America so clearly needed.

Results

Everyone flipped for it. The kit sold out three times with people even asking to place bulk orders for their family and coworkers.

It also drove a 70% new customer acquisition rate, helping more people find out about BABE, and leading to 4x growth in our addressable audience in 2020.‚Äč

That’s what happens when a consumer insight meets the perfect idea.

(Oh, and a pillow to scream into helps too!)

Media

Produced by

draftLine, BABE Wine

Links

Entry Credits