13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 12th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Winner

Wine, Beer & Spirits
winner
Betting on the U.S.
The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American sports fans like few events in memory.The team’s jaw-dropping skill and swagger captivated abroad audience, crushing viewership and jersey sale records, inspiring a generation of women athletes and dominating sports-media conversations across gender…

Finalists

Wine, Beer & Spirits
finalist
gold
“The Unsung Heroes of Twitch” brought to you by Miller Lite
The beer industry is falling victim to changing consumer dynamics, category fragmentation and product innovation. Younger generations are turning to wine and spirits, embracing the hard seltzer phenomenon and accepting legalized marijuana. Furthermore, the category itself faces headwinds and declining sales putting pressure on beer brands to chang…
Wine, Beer & Spirits
finalist
Cuervo: Clusterfest
Cuervo came to Viacom to expand upon their 360 sponsorship of Clusterfest. They wanted to create content and an on the ground activation that would express its in-the-moment, up-for-anything spirit, acting as the catalyst for enjoyment at Clusterfest. With Cuervo we curated our own, exclusive underground show featuring comedian Matteo Lane to buil…
Wine, Beer & Spirits
finalist
Exotico® Tequila Mistico Film Contest
As a growing brand, Exotico® Tequila’s goal is to create opportunities for meaningful fan engagement–beyond traditional likes, comments and tags–in the social space. During the spookiest season of the year, Exotico challenged fans to submit their most terrifying original stories for a chance to see them become short films. The key objectives…
Wine, Beer & Spirits
finalist
audience
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of The Macallan whiskies. To celebrate the importance of natural color, The Macallan sought out a collaboration with the Pantone Color Institute to c…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.