The Shorty Awards honor the best of social media and digital. View this season's finalists!

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From the 12th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.


Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe…
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
DQ Fall Blizzard Candle Collection
DQ competes in a highly competitive category among fast food giants  McDonalds, Burger King and Wen…
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out w…
silver honor
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Hidden Valley x Martha and Snoop
Drive brand lift and increase affinity and awareness for Hidden Valley’s new Blasted product.
Mars x 2019 VidCon: Wassabi 4 King
In the growing candy ecosystem, Mars looks to stand out amongst its competitors through its impress…
Meat the Weinermobile
Oscar Mayer has been around for 136 years. Its famous hot dog-shaped Wienermobiile and ear-worm jin…
Natural Light Seltzer
Hard seltzers set the world on fire in the summer of 2019. These cans were everywhere, from media c…
In late 2018, Natural Light noticed an opportunity in the beer category: 21+ drinkers were developi…
gold honor
audience honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to f…
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D…
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …