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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to f…

Finalists

Food & Beverage
finalist
gold honor
audience honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Food & Beverage
finalist
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
Food & Beverage
finalist
silver honor
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Food & Beverage
finalist
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
Food & Beverage
finalist
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D…

Nominees

Food & Beverage
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe…
Food & Beverage
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Food & Beverage
DQ Fall Blizzard Candle Collection
DQ competes in a highly competitive category among fast food giants  McDonalds, Burger King and Wen…
Food & Beverage
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out w…
Food & Beverage
Hidden Valley x Martha and Snoop
Drive brand lift and increase affinity and awareness for Hidden Valley’s new Blasted product.
Food & Beverage
Mars x 2019 VidCon: Wassabi 4 King
In the growing candy ecosystem, Mars looks to stand out amongst its competitors through its impress…
Food & Beverage
Meat the Weinermobile
Oscar Mayer has been around for 136 years. Its famous hot dog-shaped Wienermobiile and ear-worm jin…
Food & Beverage
Natural Light Seltzer
Hard seltzers set the world on fire in the summer of 2019. These cans were everywhere, from media c…
Food & Beverage
Naturdays
In late 2018, Natural Light noticed an opportunity in the beer category: 21+ drinkers were developi…
Food & Beverage
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …