THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 11th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think o…

Finalists

Food & Beverage
finalist
gold honor
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketc…
Food & Beverage
finalist
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a signifi…
Food & Beverage
finalist
BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Food & Beverage
finalist
audience honor
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an…
Food & Beverage
finalist
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive …

Nominees

Food & Beverage
Boxed Water: Billions of Bottles
Fast Company described 2018 as "the year the world finally started to wake up to the dangers of pla…
Food & Beverage
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exc…
Food & Beverage
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since es…
Food & Beverage
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only …
Food & Beverage
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to ra…
Food & Beverage
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famou…
Food & Beverage
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
Food & Beverage
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980…
Food & Beverage
The Raisin Bran Bran Bod
Kellogg's Raisin Bran® has been an American pantry staple for decades. However, media today often f…
Food & Beverage
Twizzlers/The Daily Show with Trevor Noah: The Last Straw
Follow the news with any regularity and you're likely aware by now that plastic straws are a scourg…