11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.
Start an entry in this category
Boxed Water: Billions of Bottles
Fast Company described 2018 as "the year the world finally started to wake up to the dangers of plastic." Google search trends in 2018 for "plastic pollution" were up 225% from the year prior. Cities a...
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exception of the Boomer loyalists. Snack brands like Cheetos, Doritos, Skittles, M&Ms, and Snickers are l...
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since established itself as a dessert disruptor in the category, competing against the most well-known, legacy...
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to raise money to ensure that children in need are safe, healthy and educated, both in the U.S. and around ...
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fuzz, with a redesigned guest check out experience and a new look and feel that specifically address con...
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980s is gone. Women want brands to give them more than a functional benefit –to surround them with commun...
Twizzlers/The Daily Show with Trevor Noah: The Last Straw
Follow the news with any regularity and you're likely aware by now that plastic straws are a scourge on the environment. Twizzlers posited the repurposing of their classic snack into an edible beverage...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019