THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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From the 11th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Nominees

finalist
gold honor
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketc…
finalist
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a signifi…
finalist
BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Boxed Water: Billions of Bottles
Fast Company described 2018 as "the year the world finally started to wake up to the dangers of pla…
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exc…
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since es…
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only …
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think o…
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to ra…
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famou…
finalist
audience honor
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an…
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
finalist
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive …
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980…
The Raisin Bran Bran Bod
Kellogg's Raisin Bran® has been an American pantry staple for decades. However, media today often f…
Twizzlers/The Daily Show with Trevor Noah: The Last Straw
Follow the news with any regularity and you're likely aware by now that plastic straws are a scourg…