THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think o…

Finalists

Food & Beverage
finalist
gold honor
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketc…
Food & Beverage
finalist
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a signifi…
Food & Beverage
finalist
BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Food & Beverage
finalist
audience honor
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an…
Food & Beverage
finalist
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive …

Nominees

Food & Beverage
Boxed Water: Billions of Bottles
Fast Company described 2018 as "the year the world finally started to wake up to the dangers of pla…
Food & Beverage
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exc…
Food & Beverage
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since es…
Food & Beverage
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only …
Food & Beverage
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to ra…
Food & Beverage
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famou…
Food & Beverage
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
Food & Beverage
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980…
Food & Beverage
The Raisin Bran Bran Bod
Kellogg's Raisin Bran® has been an American pantry staple for decades. However, media today often f…
Food & Beverage
Twizzlers/The Daily Show with Trevor Noah: The Last Straw
Follow the news with any regularity and you're likely aware by now that plastic straws are a scourg…