ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think of Snickers when they get hungry. In fact, majority of Oh Henry! consumers are 45+.We were tasked with strengthening Oh Henry!'s leadership position. The brand needed a way to win the attention and the affection of a younger generation of hunger bar b…

Finalists

Food & Beverage
finalist
gold
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketchup, had earlier made a successful move into mustard and was now eyeing a push into mayonnaise. Mayo, for its part, is dominated by one main competitor, which itself was prepping a ketchup launch. Yet despite the category being particularly cluttered…
Food & Beverage
finalist
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a significant amount awareness and excitement for their new Neighborhood Drinks specials to get people in the door. We set out to create digital content that was not only splashy and engaging for our millennial audience, but was able to deliver on our neighbo…
Food & Beverage
finalist
BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for chocolate milk: as an effective beverage for helping active adults recover after strenuous exercise. Recognizing this opportunity to engage with a new audience and drive sales of flavored milk, the BUILT WITH CHOCOLATE MILK (BWCM) campaign targeted …
Food & Beverage
finalist
audience
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an emotional period for both parents and kids, filled with excitement, fear, happiness and nervousness. Parents want to ease their kid's transition back to the classroom with the right products to set them up for success.In order to get noticed and cre…
Food & Beverage
finalist
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive more afternoon visits, Starbucks created a new Happy Hour program offering personalized deals on Starbucks beverages from 3-5pm. Our challenge was to create a paid social campaign that would drive both awareness of and participation in the Happy Hour…

Nominees

Food & Beverage
Boxed Water: Billions of Bottles
Fast Company described 2018 as "the year the world finally started to wake up to the dangers of plastic." Google search trends in 2018 for "plastic pollution" were up 225% from the year prior. Cities and corporations across the globe announced bans on plastic straws. Since its founding in 2009, Boxed Water was ahead of its time – the first national company …
Food & Beverage
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exception of the Boomer loyalists. Snack brands like Cheetos, Doritos, Skittles, M&Ms, and Snickers are leading the youth snacking market with serious distribution and spending upwards of $30MM+ each in media, annually (Kantar Media, 04/17).Cheez Doodles is not o…
Food & Beverage
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since established itself as a dessert disruptor in the category, competing against the most well-known, legacy brands in the space like Nestle, Unilever and more. With its successful track record - leapfrogging many household names in brand rank, and winning the loyal…
Food & Beverage
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only a small percentage knew they could order online or in app. Our challenge was to drive mass awareness of online ordering and drive downloads of the Chipotle app.
Food & Beverage
M&M'S RED NOSE DAY 2018
For the fourth year in a row, M&M'S partnered with Red Nose Day to help America come together to raise money to ensure that children in need are safe, healthy and educated, both in the U.S. and around the world. While the brand has been a part of Red Nose Day for several years now, the link between M&M's donation and the direct impact on beneficiaries wasn'…
Food & Beverage
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famous jingles memorized. Young and old routinely recount the first time they saw Oscar Mayer's famous Wienermobile. But all those memories – those positive associations - are anchored in the past, along with their perceptions of Oscar Mayer and its products. Our …
Food & Beverage
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fuzz, with a redesigned guest check out experience and a new look and feel that specifically address convenience and personalization. Released just under two years ago, the Shack App started as a way to offer our guests a more seamless Shake Shack experience by …
Food & Beverage
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980s is gone. Women want brands to give them more than a functional benefit –to surround them with community, tools and support they need on their journey to their best selves, and something few food brands have done. While Lean Cuisine's nearly 40-year past is d…
Food & Beverage
The Raisin Bran Bran Bod
Kellogg's Raisin Bran® has been an American pantry staple for decades. However, media today often focus on the brand's sugar content (despite most of its sugar being natural vs. added) instead of its health benefits related to fiber. In turn, consumers under 45 often overlook Raisin Bran when seeking healthy breakfast options. Our goal was to leverage infl…
Food & Beverage
Twizzlers/The Daily Show with Trevor Noah: The Last Straw
Follow the news with any regularity and you're likely aware by now that plastic straws are a scourge on the environment. Twizzlers posited the repurposing of their classic snack into an edible beverage suction device (aka a straw) as a cheeky but only partly facetious response to a real problem, and they needed to get the word out about this deliciously gro…