ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

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Triller

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Twitch

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Self-Defined (Social Engagement)

Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

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Photography

Production

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Self-Defined

Team

Account Team

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Legal Team

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Self-Defined

Leader

Account Team Leader

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Client Team Leader

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Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Oscar Mayer Hotline

Winner in Polls & Surveys

Entered in Food & Beverage

About this entry

Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famous jingles memorized. Young and old routinely recount the first time they saw Oscar Mayer's famous Wienermobile. But all those memories – those positive associations - are anchored in the past, along with their perceptions of Oscar Mayer and its products.

Our goal was to modernize brand perceptions, and cement the brand in hearts, minds and culture today.

Why does this entry deserve to win?

For years, people debated a trivial question– is a hot dog a sandwich? We decided to ignite a friendly debate. On National Sandwich Day, the sandwich-expert Oscar Mayer took an official stance, declaring hot dogs ARE sandwiches. To people on the other side of the aisle, they extended an invitation– call our hotline and try to change our mind.

Results

In just 48 hours:

- Over 427,000,000 earned impressions

- 258 earned placements

- 4.6 million social impressions

- 628 #ChangeOscarsMind mentions

- 1,638 Voicemails (608 in the first 24 hours)

Media

Produced by

mcgarrybowen, Oscar Mayer