CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Oscar Mayer Hotline

Winner in Polls & Surveys

Entered in Food & Beverage

Objective

Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famous jingles memorized. Young and old routinely recount the first time they saw Oscar Mayer's famous Wienermobile. But all those memories – those positive associations - are anchored in the past, along with their perceptions of Oscar Mayer and its products.

Our goal was to modernize brand perceptions, and cement the brand in hearts, minds and culture today.

Strategy

For years, people debated a trivial question– is a hot dog a sandwich? We decided to ignite a friendly debate. On National Sandwich Day, the sandwich-expert Oscar Mayer took an official stance, declaring hot dogs ARE sandwiches. To people on the other side of the aisle, they extended an invitation– call our hotline and try to change our mind.

Results

In just 48 hours:

- Over 427,000,000 earned impressions

- 258 earned placements

- 4.6 million social impressions

- 628 #ChangeOscarsMind mentions

- 1,638 Voicemails (608 in the first 24 hours)

Media

Produced by

mcgarrybowen, Oscar Mayer

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.